Strategic Communications & Events Manager

The Salvation Army USA Central Territory; Madison (WI); On-site; USD 65,000 - 90,000; Full time

Job summary

The Salvation Army USA Central Territory is seeking a Marketing & Communications Manager to develop and execute marketing, communications, and fundraising initiatives that advance the organization’s mission in Dane County. You will manage digital content, media relations, branding, and event campaigns to maximize community impact.

The role requires 3+ years in communications or nonprofit marketing, a Bachelor’s degree, and a proven ability to lead donor-focused storytelling and campaigns.

Qualifications

• Bachelor's degree in Communications, Public Relations, Marketing, Nonprofit Management or related field required.
• 3 years of progressively responsible experience in community engagement, volunteer management, public relations and event planning.

Responsibilities

• Develop and execute marketing, communications, and public relations strategies to raise awareness of The Salvation Army's mission and programs.
• Serve as the primary communications and media relations contact for Dane County, building relationships with media and community partners.
• Create, edit, and distribute content for social media, website, email campaigns, newsletters, press releases, and fundraising materials.
• Manage the organization's website and digital channels, ensuring consistent branding and messaging.
• Lead marketing, communications, media relations, and promotional activities for campaigns and capital projects.
• Plan, coordinate, and evaluate organizational events to support fundraising, donor stewardship, and community engagement.

Skills

Marketing strategy

Public relations

Media relations

Content development

Event planning

Education

Bachelor's degree in Communications, Public Relations, Marketing, Nonprofit Management or related field

Tools

CMS

Email marketing platforms

Social media management tools

Job description

The Salvation Army USA Central Territory is seeking a Marketing & Communications Manager to develop and execute marketing, communications, and fundraising initiatives that advance the organization’s mission in Dane County. You will manage digital content, media relations, branding, and event campaigns to maximize community impact.

The role requires 3+ years in communications or nonprofit marketing, a Bachelor’s degree, and a proven ability to lead donor-focused storytelling and campaigns.