Strategic Communications Coordinator

University of Tennessee; Knoxville (TN); On-site; USD 54,000 - 56,000; Full time

Job summary

University of Tennessee seeks a Communications Coordinator to lead strategic content development and editorial leadership. The role crafts integrated campaigns, oversees messaging, and guides digital content across platforms for a broad audience including prospective students and donors.

The incumbent will collaborate with campus partners, manage email marketing initiatives, and monitor performance metrics to optimize impact while maintaining university standards and style.

Qualifications

• Education: Bachelor’s Degree.
• Experience: Proven experience as a writer, journalist, or in a similar role; excellent writing, editing, and proofreading skills.
• Knowledge of CMS and email marketing tools.

Responsibilities

• Develops comprehensive content strategies to advance divisional objectives across platforms.
• Writes and edits news stories, articles, and features aligned with goals and messaging priorities.
• Conducts interviews and research, synthesizing technical material into accessible content.
• Applies university style (AP) and institutional guidelines to all content.

Skills

Writing

Editing

Content strategy

Interviewing

CMS

Email marketing

SEO basics

Audience analysis

Project management

Communication

Education

Bachelor’s Degree

Master's degree in journalism/communications/marketing

Tools

CMS

Adobe Creative Suite

Graphic design tools

Job description

University of Tennessee seeks a Communications Coordinator to lead strategic content development and editorial leadership. The role crafts integrated campaigns, oversees messaging, and guides digital content across platforms for a broad audience including prospective students and donors.

The incumbent will collaborate with campus partners, manage email marketing initiatives, and monitor performance metrics to optimize impact while maintaining university standards and style.