Strategic Commerce Marketing & Analytics Lead

Barrows; Rogers (AR); Hybrid; USD 100,000 - 120,000; Full time

Benefits offered by this job

Unlimited PTO

Medical, Dental, Vision insurance

401K with match

Parental leave options

Disability and life insurance

Job summary

Barrows is seeking a measurement-focused Manager of Commerce Marketing & Analytics to join our team. This role blends data analytics, retailer marketing, strategic planning, and cross-functional collaboration to support high-impact programs at Walmart and Sam’s Club.

The ideal candidate is equal parts data-savvy and marketing-minded—able to translate complex data into compelling, actionable marketing programs that elevate sales performance and shopper engagement.

Qualifications

• 5+ years of experience in Marketing Analytics, Commerce Marketing, Brand, E-commerce, or related fields.
• Proficiency in Scintilla, Madrid, Circana, Excel, Power BI, Walmart Connect and Sam’s Club Connect Ad Centers.
• Strong communication skills with the ability to influence cross-functional teams.
• Strategic thinker with a track record of turning data into actionable business insights.
• Agility – able to balance long-term plans with short-term opportunities and manage multiple programs.
• Curiosity – demonstrated ability to identify opportunities and act.

Responsibilities

• Develop and execute all aspects of Commerce Marketing programs for Sam’s Club: objectives, strategy, budgeting, briefs, agency engagement, execution, and post-campaign analysis.
• Lead agency partner management to execute Commerce Marketing plans effectively.
• Partner with cross-functional teams for program sell-in, alignment, and in-market execution.
• Build and maintain relationships with customer marketing teams and agency partners to ensure flawless delivery.
• Act as measurement lead for Walmart and Sam’s Club marketing programs and analyze performance to deliver insights.
• Collaborate with Sales, Category Management, Brand, and retailers to assess impact of investments.
• Improve methodologies for analyzing Commerce Marketing performance and align initiatives with business goals.
• Manage the Commerce Marketing budget and invoicing for assigned customers.

Skills

Marketing analytics

Commerce marketing

Brand management

E-commerce

Tools

Scintilla

Madrid

Circana

Excel

Power BI

Walmart Connect

Sam’s Club Connect Ad Centers

Job description

Barrows is seeking a measurement-focused Manager of Commerce Marketing & Analytics to join our team. This role blends data analytics, retailer marketing, strategic planning, and cross-functional collaboration to support high-impact programs at Walmart and Sam’s Club.

The ideal candidate is equal parts data-savvy and marketing-minded—able to translate complex data into compelling, actionable marketing programs that elevate sales performance and shopper engagement.