Strategic Business Development

Edra; New York (NY); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Equity

Health, dental, & vision plans

One Medical membership (US)

Private medical & dental coverage inUK

Flexible paid time off

Workspace stipend

Office lunches

Job summary

Edra in New York is hiring its first BDR to own outbound pipeline end to end. You’ll research accounts, build lists, and execute multi-channel outreach via phone, email, and LinkedIn to book meetings and generate opportunities. You’ll work with AEs to break into target accounts.

You’ll design plays, test in new ICPs, and write the outbound playbook in the Edra platform. You’ll rely on AI-powered research and personalization, measure results, and scale the motion as the GTM engine grows.

Qualifications

• Proven outbound prospecting results with meetings booked.
• Ability to craft concise, account-specific outreach messages.
• Experience working with multi-channel outreach (phone, email, LinkedIn).

Responsibilities

• Own outbound pipeline generation end to end: research accounts, build lists, multi-channel outreach, and convert replies into booked meetings.
• Coordinate break-in plays with AEs on top target accounts, with mapped personas and sequenced touches.
• Prioritize outreach using intent signals and feedback into account scoring.
• Test sales plays in new ICP segments, measure results, and iterate based on data.
• Write outbound playbooks, messaging, sequences, and talk tracks for the Edra platform.
• Own your numbers: meetings booked, pipeline, and sourced revenue as you ramp.

Skills

Cold calling

Outbound outreach

Account targeting

Tools

Clay

Apollo

lemlist

Job description

About Edra

About EdraEdra is solving one of the hardest problems in enterprise AI: AI models are generic but company processes are specific. We build AI agents that learn how processes actually run, and then run their operations.We're a Series A startup, backed by Sequoia and other leading VC firms, led by Co-Founders who created and led Forward Deployed AI Engineering at Palantir, and we're growing our team in New York and London. We're a deeply technical team of engineers, AI researchers, and strategists with a high bar for talent and a shared belief that exceptional people are the foundation of everything great we'll build.

The Role

Our product is proven and our AEs are closing. Now we're supercharging that pipeline: qualified enterprise buyers in first meetings every week, without fail. This requires full time execution to turn our pipeline generation motion into a machine. As Edra’s first BDR, you will own the success of our outbound motion, and will work alongside our founding AEs to break into target customer accounts through phone, email, LinkedIn, and coordinated account plays.You will build the outbound system the whole team eventually runs. On day one, you will be measured on meetings booked; once you've ramped, that will change to opportunities generated and sourced revenue.You're joining early, but not starting at zero. We have closed enterprise customers, written reference stories that hold up on a cold call, built signal infrastructure across thousands of target accounts, and hired AEs who will work top accounts with you. What we don't have is the motion, which you will build and execute. As the first BDR hire, you'll be able to chart your own course. Perform exceptionally in this seat, and you'll have ample opportunity to grow within our GTM org as we continue to rapidly scale.

What You'll Do

• Own outbound pipeline generation end to end: account research, list building, multi-channel outreach across phone, email, and LinkedIn, and the follow-through that turns a reply into a booked, accepted meeting.
• Run coordinated break-in plays with your AE partners on our top target accounts, working named accounts with mapped personas and sequenced touches across channels.
• Work our signal-based account lists: prioritize outreach by intent and timing, and feed what you learn back into how we score accounts.
• Test sales plays in new ICP segments: run the motion, measure what converts, kill what doesn't, and report back with data.
• Write the outbound playbook as you go (and write it in the Edra platform): messaging, sequences, talk tracks, objection handling. The next BD hires run what you build.
• Own your number: meetings booked and pipe-accepted meetings out of the gate, opportunities and sourced revenue as you ramp.

What We’re Looking For

• You can point to your outbound numbers: meetings booked, pipeline sourced, quota attainment (sourced by you, not inherited from inbound)
• You pick up the phone. Cold calling is a core motion here, and you're good at it.
• You write outreach senior buyers actually answer: short, researched, specific to the account. Nothing that reads like a sequence.
• You’ve prospected into enterprise: multi-stakeholder accounts, long cycles, personas who ignore almost everything that hits their inbox.
• You operate without scaffolding. No SDR ops, no enablement, no playbook until you write one.
• You’re AI-native. AI runs through your research, list building, and personalization workflow, and you can tell the difference between hand-written and AI-generated messages.
• You treat rejection as data, and don’t let it stand in the way of outcomes. Outbound is a volume and resilience business, and you've sustained it before.

Bonus Points

• You’ve prospected into IT, CX, or service operations leaders, or know your way around the ServiceNow ecosystem.
• You’ve run a modern outbound stack (Clay, Apollo, lemlist or similar) and built your own signals and triggers.
• You’ve been the first or only BDR somewhere small and helped define how the role works.
• You’ve run creative plays that booked real meetings, and you can name which ones worked and why.

Don't check every box? We'd still love to hear from you. We're looking for exceptional people with unique skills and interests, and we know that great people have different backgrounds and skillsets.

Learn More About Edra

• Watch our Series A announcement video
• Read our blog post from our launch
• Learn more about what we're building

Compensation & Benefits

• Competitive base salary & meaningful equity
• Top tier health, dental, & vision plans:
• Top plans with 100% premium coverage in the US (and a One Medical membership)
• Private medical & dental coverage in the UK
• Flexible paid time off
• Lunch provided in office most days, snacks & drinks too
• A stipend to set up your workspace

A Few Details

We work together in person five days a week from our offices in the West Village (New York) and Holborn (London). Edra is an equal opportunity employer and we encourage applications from individuals of all backgrounds. Edra does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, genetic information, marital status, sexual orientation, gender identity, veteran status, or any other legally protected characteristic.