Strategic Brand & Communications Manager

Adams Keegan, Inc.; Memphis (TN); On-site; USD 70,000 - 90,000; Full time

Job summary

Wet Willie's is seeking a Manager of Marketing & Communications in Memphis, TN. You will oversee external communications, marketing programs, social media, and the website to promote the company’s mission and achievements.

The role includes leading the Marketing and Communications team, coordinating with media, and guiding content across digital and print channels. Strong knowledge of public relations and content creation is essential.

Qualifications

• Develop and lead marketing and outreach strategies to raise brand visibility and inform stakeholders.
• Oversee staff assignments, training, and performance reviews.

Responsibilities

• Develops and implements marketing/outreach strategies to build brand visibility and inform government officials, business community, and the public.
• Manages Marketing and Communications staff including assignments, training, and reviews.
• Creates and maintains relationship with local and national media.
• Maintains content for the Company web site and social channels; manages contractors.

Skills

Marketing strategy

Public relations

Team leadership

Content creation

Tools

CMS

Social media management tools

Adobe Creative Suite

Job description

Job 151438 - Manager, Marketing & Communications
Memphis, TN

The Marketing & Communications Manager is responsible for all external communications, marketing programs, social and other media, including the web site. Communicates Company’s mission and accomplishments through public relations, media relations, and marketing and design. Designs and distributes communication and marketing materials to the board, government officials, the public and others.

Requirements

ESSENTIAL DUTIES AND RESPONSIBILITIES/JOB FUNCTIONS

· Develops and implements marketing and outreach strategies to build theCompany brand visibility, and to inform local government officials, the Memphis/Shelby County business community, the general public and others aboutCompany activities through written, oral and electronic communication.

· Manages Marketing and Communications staff, including assignments, training, and performance reviews. Makes recommendations to management for staff recognition and reward, or for discipline and termination.

· Creates and maintains relationship with local and national media.

· Responsible for constructing, maintaining and identifying content for theCompany web site, social media outlet(s), e-newsletter(s), press releases and all other printed and electronic communications tools. Manages contractors engaged on these projects.

· MonitorsCompany brand activity on media and social networking sites; provides monthly report to management.

· InstructsCompany employees on the use of internet tools and policies.

· Develops talking points for Board members and staff for public presentations, press briefings / interviews, and other uses.

· Participates in the preparation for allCompany sponsored events.

· Attends Company-related events as media liaison and to conduct interviews.<