Strategic BD Lead, Sports, Media & Entertainment

DLA Piper LLP; Minneapolis (MN); Hybrid; USD 130,000 - 198,000; Full time

Benefits offered by this job

Medical/Dental/Vision

401(k)

Job summary

DLA Piper is seeking a Marketing & Business Development Manager for the Sports, Media & Entertainment sector to drive growth, engage sector leadership, lawyers, and marketing colleagues, and pursue business development opportunities. You will lead campaigns, client targeting, and strategic pitches in a global firm.

The role emphasizes a business development-first mindset, ownership of go-to-market strategies, and collaboration across practices, with a hybrid office-based arrangement in major

Qualifications

• High School Diploma or GED.
• Bachelor's Degree.
• Degree in Marketing, Communications, Journalism, Business, or related field preferred.

Responsibilities

• Develop and drive sector-specific strategic plans in partnership with sector leadership to support business development and growth objectives.
• Lead and execute marketing and business development initiatives aligned with the Sports, Media & Entertainment Sector strategy.
• Drive cross-practice and cross-sector collaboration to identify opportunities, emerging trends, and client needs.
• Identify and pursue client targeting initiatives and strategic business development opportunities.
• Develop and manage thought leadership campaigns, client alerts, industry publications, and market-facing content.
• Lead directory, ranking, and award submission efforts that enhance the sector’s profile and market recognition.
• Collaborate with Communications and Public Relations teams to promote sector capabilities, thought leadership, and lawyer visibility.
• Partner with Pursuits and Pricing teams to develop strategic pitches, RFP responses, proposals, and presentation materials.
• Build and maintain sector-specific marketing collateral, website content, credentials, and pitch materials.
• Utilize data, market intelligence, and CRM tools to identify opportunities, track business development activities, and measure ROI.
• Leverage AI-enabled business development and marketing tools to support efficiency, innovation, and operational excellence.
• Scope, plan, and execute client-facing events, webinars, seminars, sponsorships, conferences, and business development programs.
• Evaluate sponsorship opportunities and oversee participation to maximize business development impact and ROI.
• Support sector leadership in managing key client programs, strategic account initiatives, and client development opportunities.
• Develop and maintain business development resources, sector materials, intranet resources, and knowledge repositories.
• Support onboarding and integration efforts for lateral hires within the sector, including relationship building and cross-selling opportunities.
• Monitor industry trends, client developments, and competitive intelligence, sharing relevant insights with stakeholders.
• Manage and mentor team members where applicable, fostering a collaborative, high-performing, and client-centric culture.
• Manage and contribute to additional business development and marketing projects as assigned.

Skills

CRM systems

Microsoft Office

Relationship management

Strategic planning

Pitches & proposals

Education

High School Diploma or GED

Bachelor's Degree

Job description

DLA Piper is seeking a Marketing & Business Development Manager for the Sports, Media & Entertainment sector to drive growth, engage sector leadership, lawyers, and marketing colleagues, and pursue business development opportunities. You will lead campaigns, client targeting, and strategic pitches in a global firm.

The role emphasizes a business development-first mindset, ownership of go-to-market strategies, and collaboration across practices, with a hybrid office-based arrangement in major