BD & Marketing Lead, Sports, Media & Entertainment

DLA Piper; Baltimore (MD); Hybrid; USD 130,000 - 198,000; Full time

Benefits offered by this job

Medical/Dental/Vision insurance

401(k) retirement plan

Job summary

DLA Piper, a leading global law firm, seeks a Marketing & Business Development Manager for the Sports, Media & Entertainment sector. The role partners with sector leadership, lawyers, and firm colleagues to drive growth, identify opportunities, and execute go-to-market strategies.

It requires a business development mindset and experience in a professional services environment. The position offers hybrid work across multiple U.S.

Qualifications

• Marketing and business development experience in a professional services environment.
• Strong communication and interpersonal skills with the ability to build trusted relationships.
• Demonstrated strategic thinking, project management, and organizational skills with multiple priorities.
• Experience managing pitches, thought leadership initiatives, client programs, sponsorships, events, and profile-raising activities.

Responsibilities

• Develop and drive sector-specific strategic plans in partnership with sector leadership.
• Lead and execute marketing and business development initiatives aligned with sector strategy.
• Drive cross-practice and cross-sector collaboration to identify opportunities and client needs.
• Identify and pursue client targeting initiatives and strategic business development opportunities.
• Develop and manage thought leadership campaigns, client alerts, industry publications, and market-facing content.
• Lead directory, ranking, and award submission efforts to elevate sector profile.
• Collaborate with Communications and Public Relations to promote sector capabilities and visibility.
• Partner with Pursuits and Pricing teams to develop pitches, RFPs, proposals, and presentations.
• Build and maintain sector-specific marketing collateral, website content, credentials, and pitch materials.
• Utilize data, market intelligence, and CRM tools to track activity and ROI.
• Leverage AI-enabled tools to support efficiency and innovation.
• Plan and execute client-facing events, webinars, sponsorships, conferences, and programs.
• Evaluate sponsorship opportunities and maximize ROI.

Skills

Business development

Relationship management

CRM systems

Microsoft Office

Communication

Project management

Strategic thinking

Education

High School Diploma or GED

Bachelor's Degree

Degree in Marketing/Communications/Journalism/Business

Tools

CRM systems

Microsoft Office

Job description

DLA Piper, a leading global law firm, seeks a Marketing & Business Development Manager for the Sports, Media & Entertainment sector. The role partners with sector leadership, lawyers, and firm colleagues to drive growth, identify opportunities, and execute go-to-market strategies.

It requires a business development mindset and experience in a professional services environment. The position offers hybrid work across multiple U.S.