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This range is provided by East Fork. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
$67,000.00/yr - $84,000.00/yr
Job Description V2025.01
Working at East Fork
At East Fork Pottery, we pride ourselves on being more than just a workplace – we are a community committed to inclusivity and excellence. Our mission is woven into everything we do: to set a beautiful and abundant table. For us, craft isn't just about the products we create; it's about the meticulous care and spirit with which we create them.
Whether you're shaping clay, managing operations, or supporting our community initiatives, you'll find a place where your contributions are cherished and your growth is nurtured.
Position Description
The Store Manager ensures that sales staff uphold and embody East Fork’s high standards for person-centered, tailor-fit customer service while overseeing daily, weekly, and monthly store tasks. Additionally, this position manages the flow of all goods and capital into and out of the store. The ideal candidate will be able to effectively work with the Senior Sales Manager to develop strategy to help meet and exceed monthly sales goals. In order to help ensure all aspects of this position are performed as expected, measurable metrics will be provided along with regularly scheduled performance reviews.
Responsibilities
- Directly oversees sales staff
- Collaborate with Senior Sales Manager to develop short and long-term sales strategies to meet revenue goals on weekly, monthly and quarterly basis
- Contribute to profitability through effective management
- Ensure the highest level of customer care
- Provide systems training
- Create and distribute store staff schedule in a timely manner
- Develop strategies to incentivize sales staff
- Develop employees by providing ongoing feedback, establishing performance expectations, keeping a record of incidents and warnings, and conducting performance reviews
- Maintain an accurate and up to date plan of staffing needs
- Be able to speak knowledgeably about every product we carry in our store
- Demonstrate selling and product knowledge strategies to determine the customer's needs and offer suggestions or alternatives
- Serve as a liaison between the Senior Sales Manager and sales associates when any changes to production are made
- Promote the culture and values of the company while maintaining an equitable work environment
- Build genuine, lasting relationships with customers via quality interpersonal interactions
- Ensure a customer's positive final impression at the cash wrap by following/ensuring staff follow all company procedures
- Keep Senior Sales Manager promptly and fully informed of all issues and take prompt corrective action or suggest alternate courses of action, where necessary
- Work from the storefront, providing support to sales associates through busy times and directing workflows
- Oversee general organization and cleanliness of storefront and storage rooms
- Ensure that sales staff complete all scheduled cleaning tasks
- Ensure a safe working and guest environment to reduce the risk of injury and accidents
- Manage store Instagram account through collaboration with sales staff and marketing team
- Schedule and execute quarterly, storewide remerchandising with directive from Senior Sales Manager and Visual Merchandise Manager
- Collaborate with Senior Sales Manager for coordination/execution of brand aligned In-store events each month
- Maintain appropriate event planning workflows and documentation
- Implement strategies for inventory control and preventing loss and damages
- Conduct regular inventory counts; maintaining accurate stock levels
- Communicate inventory needs with Senior Sales Manager
- Manage store supply stock; make monthly supply list and refill as needed
- Oversee receiving of all incoming inventory both resale and East Fork stock
- Coordinate cash deposits; ensuring register always has change
- Ownership over daily store operations and maintenance as they adhere to company and brand standards
Reports To
Senior Sales Manager
Collaborates With
Sales Team, Marketing Team, Fulfillment Team
Direct Reports
Store Retail Staff
Measured Metrics and Review Schedule
Your first review will be 90 days after your start date, then a six-month check-in and a development review annually for the duration of your employment. During each review, your performance and ability to achieve the following metrics will be evaluated.
- Achievement of weekly and monthly store sales goals
- Maintain accurate inventory levels of stock on hand in store
- Ensure all store employees maintain and comply to store policies and procedures
- Stay within store operating budget
- Maintain positive Google business reviews at 4 stars or above
- Plan and execute monthly store events that contribute to the community and revenue goals
Estimated Weekly Hours
40 hours, Monday through Sunday
Location
In-person at our retail store located at 377a Atlantic Ave, Brooklyn, NY 11217
Classification
This position is full-time, exempt.
Pay Rate/Grade
East Fork shall pay you $67,000-$84,000 annually depending on experience at Grade 3
Qualifications
- Minimum of three years of experience in retail, management experience preferred
- Positive attitude and ability to work as part of a team
- Excellent customer service skills
- Strong skill set in using technology and systems efficiently, including POS and warehouse/inventory management systems (Shopify preferred)
- Ability to multitask while maintaining a calm and collected demeanor
- Ability to communicate clearly and concisely both verbally and in writing
- Ability to problem solve
- Proven leadership skills
- Ability to work a flexible schedule, working overtime and weekends as needed
- Ability to respect and communicate across lines of cultural differences
- Ability to address conflict by assuming positive intent and seeking to understand
- Ability to embrace a mistake w/ out fault
Physical Demands
Extensive physical exertions which include but are not limited to:
- Standing for extended periods of time.
- Lifting of up to 50 lbs. as needed.
- Transporting merchandise and equipment.
- Repetitive bending and arm motions.
Company Overview
East Fork is located in Asheville, NC, Atlanta, GA and Brooklyn, NY. At our heart we are makers: we produce every piece of ceramics we sell and source other objects for the home from near and far to offer a meaningful, beautiful, and personal collection of useful objects for the home.
What Can We Offer
- Paid Time Off (PTO)
- Paid Holidays
- Sick Leave
- Bereavement Leave
- Paid Medical Leave
- Employee Assistance Network
- Court Activity Leave
- Employee Discount
- Employer funded $10k group life insurance plan
- Employer Subsidized Health Insurance Plans
- Voluntary Vision & Dental Plans
- Employer matched 401(k)
Values at Work
Craft: Craft is not the things we make, it’s the way we make them. It’s the spirit in which we approach our work, to make it nice, to aspire to mastery, and it demonstrates our care about the person who will use the product of our work and how our work impacts their life.
Generosity: We work towards a model of shared prosperity, setting a bigger, more inclusive, more equitable table for everyone we meet - from our employees to the communities in which we live.
Consideration: We approach each other with focus, clarity, and kindness. We think deeply about the outcome and impacts of our actions, on our organization, the individuals within it, our customers, our environment, and our community.
Curiosity: We stay in our beginner's mind, humble, aware of how much we do not know, striving earnestly and open-heartedly towards our shared success.
Diversity, Equity and Inclusion
It is important that all prospective job candidates are aware of our company values and of our commitment to building an inclusive company culture. As a white-led organization, we acknowledge that the realities of white supremacy, hetero/cis-normativity, and patriarchy, work in tandem to oppress both people and planet; and that through our own proximity to power, we have benefitted from systemic inequity. We are committed to confronting and rectifying our privilege in service of co-creating an equitable workplace—a space where people can show up authentically in mind, body, and spirit. We honor the collective sum rather than a monolithic experience to reveal a path of excellency, yours and ours. As we continue to build momentum within our anti-racist work we pledge to be intentional in crafting actions that support diversity, equity and inclusion in our framework, and we invite all East Fork team members to contribute to this goal.
Levels for Role
Level One
N/A - Position begins at level 2
Level two
Store Manager
PG3, Starting at $67,333/annually
Level three
Store Manager 2
PG3, Starting at $75,667 annually
- Two years spent in Store Manager role
- Shows advanced proficiency in all Store Manager tasks and competencies
- Advanced understanding of end to end store processes and operating procedures
Additional Responsibilities
- Manages forecasting store inventory and placing orders with Sr Retail Manager
- Collaborate with Senior Sales Manager to own store operating budget
KPIs/Measures Of Success
- Increase annual store revenue by 3-5% YoY
- Forecast and manage store operating budget, implementing cost savings where possible
- Ensure the highest level of customer service and engagement
- Ensure all sales associates have the highest level of knowledge on product and operating processes
Seniority level
Seniority level
Mid-Senior level
Employment type
Job function
Job function
Sales and Business DevelopmentIndustries
Manufacturing
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