State Manager - Colorado

Brown-Forman Corporation; Denver, Northern (CO, KY); Hybrid; USD 118,000 - 132,000; Full time

Benefits offered by this job

Total Rewards

Premium benefits

Job summary

Brown-Forman Corporation in Denver seeks a seasoned sales leader to guide a talented team, develop and manage brand sales and marketing plans, and oversee distributor relationships to achieve objectives.

You will plan budgets, lead pricing strategies, and analyze channel performance across Colorado, coordinating with General Manager and Finance to align on targets. This role requires 5+ years in beverage alcohol, strong relationships, and travel up to 30%.

Qualifications

• Minimum of 5 years in the beverage alcohol industry with proven success.
• Ability to build strong relationships with distributors and accounts.
• Willingness to travel up to 30% and work weekends/nights as needed.

Responsibilities

• Lead and coach a Colorado team and oversee brand sales and marketing plans.
• Manage distributor relationships and execute state commercial plans.
• Plan budgets, price strategies and analyze channel performance in Colorado.
• Lead reviews with distributors and align with General Manager and Finance.

Skills

Beverage industry experience

Distributor relationships

Team leadership

Travel up to 30%

Tools

Microsoft Excel

PowerPoint

Word

Budgeting tools

Job description

**Meaningful Work From Day One** Join our team at Brown-Forman to play a key role in driving success and leading strategic growth across Colorado. In this role, you will guide a talented team, develop and manage brand sales and marketing plans, and oversee distributor relationships to achieve key objectives.**What You Can Expect** **Leadership** ● Serve as coach and leader to the team, ensuring they progress in their roles, preparing them for future opportunities. ● Monitor business performance. ● Ensure the local team remains clear on objectives and prioritization of those objectives.**Planning & Analysis** ● Manage and build brand sales/marketing plans and budgets to meet or exceed the net sales targets developed and approved by General Manager and Region Director. ● Leads strategic business decisions within the state of Colorado. ● With the support of the General Manager, Operations and Finance team; build and communicate the brand commercial plans to Distributor Leadership - agree on objectives, targets, priorities and budgets. ● Lead pricing strategies. Must be able to plan based on long term outlook. ● Analyze and plan full channel business, chain and independent accounts for the state of Colorado. ● Lead evaluation and adjustment to plans based on performance and success in the market. ● Monitor and communicate competitive, consumer and pricing activity and make changes or recommendations to General Manager, Finance Manager and Marketing Manager. ● Leads the review meetings with distributors.**Distributor & Agency Management** ● Serves as the primary contact with distributor leadership. ● Collaborates with distributor General Sales Managers & Managing Directors for oversight of business management and execution. ● Responsible for the execution of all assigned state commercial and chain plans with the distributor team, and holding them accountable to agreed upon targets/goals. ● Monitors and measure performance of all distributor activities that affect Brown Forman brands. ● Reconciliation and consistent management of assigned state distributor investment, brand spending and brand activity support.**What You Bring to the Table** ● Seasoned sales professional with a minimum of 5 years of experience in the beverage alcohol industry with demonstrated success meeting key metrics. ● Demonstrated ability to build relationships and maintain effective working relationships with distributors and accounts and all internal stakeholders. ● Excellent manager and developer of people: demonstrated commitment to providing regular, constructive feedback to business partners; demonstrated coaching ability; ability to objectively assess both skills and potential. ● Demonstrated knowledge of on- and off-premise business and three-tier distribution system ● Team leader: Able to build and sustain effective, results-producing teams, within the state, across business functions, and with business partners. ● Action-oriented: Responds in a timely and effective manner to business issues and opportunities. ● Highly organized: capable of meeting multiple deadlines and juggling multiple projects. ● Literate with word processing programs (such as Word), spreadsheet programs (such as Excel), and presentation programs (such as PowerPoint). ● Must be able and willing to travel (by air and car) up to 30% of the time. ● Must be able to lift up to 30 pounds. ● Must be able to work weekends and nights as needed to perform responsibilities of the job including brand activations and marketing initiatives. ● Must have a valid driver’s license.**Pay**The pay range for this role is $118,000–$132,000 plus a 10% Cost of Labor Allowance bringing the range of pay to $129,800 - $145,200 paid semi-monthly and a 30% bonus. The 30% bonus will be calculated off the base pay and cost of labor allowance paid annually contingent on performance of the company and individual.**Who We Are** We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.**What We Offer** Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.