State Manager – Alabama & Mississippi
Bacardi-Martini
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Benefits offered by this job
Job summary
Bacardi is seeking a State Manager to lead market strategy, broker/distributor relationships, and a high-performing sales team in your designated state/region. You will act as the primary contact for distributor leadership and drive Bacardi initiatives with accountability for regional results.
You will develop plans, present to executives, and own the region’s P&L while maintaining strong financial acumen and cross-functional collaboration with key accounts and franchise distributors.
Qualifications
- Bachelor’s degree in Business Management or related field is required.
- 5+ years field sales experience, preferably in Spirits/Beverage.
- Supervisory/management experience with track record of developing winning teams.
- Ability to build long-lasting relationships with key accounts and distributors.
- Strong KPI performance track record and financial decision-making skills.
- Excellent written and verbal communication; ability to present to executives.
Responsibilities
- Develop, implement and achieve fiscal year sales goals for the market.
- Create sales programs and pricing strategies; review account performance.
- Lead quarterly/annual planning with franchise distributors and identify opportunities.
- Oversee distributor management including KPI monitoring, pricing and orders.
- Develop direct and indirect reports to ensure regional goals are met.
- Foster relationships with top on/off-premise accounts and distributors.
- Deliver fact-based presentations and GSMs to communicate brand strategies.
- Conduct market analyses and provide regular status reports to Regional Director.
- Own region P&L and forecast profitability; drive market value.
- Understand pricing, structure and competitive landscape.
Skills
Education
Tools
Job description
As a State Manager you are responsible for articulating Bacardi’s vision and roadmap in your designated state/region through development and execution of market strategy to achieve maximum performance with broker/distributor management and relationship building with strategic accounts. You will lead, guide, and develop a successful sales team to drive results through actionable strategies, plans and programs.You will serve as the primary contact for local distributor leadership and partners, and lead business management.
You are a fearless leader who consistently puts forward a Do The Right Thing mentality for Bacardi brands, brokers, distributors, customers, and consumers.
You are a cultivator of strategic partnerships and developer of people to achieve goals and objectives.
- Develop, implement, and achieve fiscal year sales goals for specific market focused on tactics and set Action Plans
- Develop, implement, and execute sales programs and pricing strategy as well as review monthly account performance, including Revenue and Value Creatio.
- Conduct quarterly and annual planning and review meetings with Franchise distributors to actively identify areas of market opportunity and address accordingly
- Ongoing distributor management responsibilities including monitoring of KPI’s, price points (including competitive set), orders, shipments, samples, training, and POS management
- Supervise and Develop Direct Reports & provide guidance and direction to indirect reports (Influencers & Ambassadors) to ensure collaboration to achieve market goals & objectives
- Build and maintain close working relationships with the top off & on-premise accounts, both regional chains and independents
- Build and maintain close working relationships with Franchise Distributors (CDI / Brescome & 3 others) and Management personnel
- Deliver fact-based selling presentations & Monthly GSMs as a way to communicate BUSA objectives / brand strategies and keep brands at the forefront at Multiple Franchise Distributors (CDI/Brescome and 3 others)
- Conduct quarterly market analysis surveys/KPI audits in all major markets, as well as provide weekly/monthly reports and status/accomplishments recap to the Regional Director
- Take accountability and full ownership of your region’s P&L and produce effective forecasting to increase profitability and demonstrate a strong understanding of value chain economics
- Demonstrate strong financial acumen with an understanding and ownership of the marketplace pricing, structure, and strategy
- Analyze and understand the competition. Stay informed on key competitor offerings that may affect volumes as well as staffing changes at distributors and competitors
- Bachelor’s degree in Business Management, or related area.
- Ideally you will have 5+ years field sales experience, preferably in the Spirits and/or Beverage industry .
- Ideally you will have supervisory/management experience and positive track record of developing winning teams.
- Ability to create, maintain and build long lasting relationships with key accounts, distributors, vendors & cross-functional teams.
- Demonstrated track record of performance and delivery against KPI’s and annual goals & targets
- With a Founder’s mentality, you demonstrate exceptional financial acumen and decision making to achieve results.
- You are influential and excellent communicator with strong interpersonal skills. You will have opportunities to display excellent written and verbal communication skills while also being relaxed, giving presentations in front of small groups of people including executives, distributor partners, Bacardi Primos, vendors and customers (both internal and external) at all levels of an organization .
- You are computer proficient working in MS Office Products, including Word, Excel, PowerPoint, and Outlook and can use advanced computer functions, including navigating the Internet
- You will be based in Alabama/Mississippi.
At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.
- Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
- Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
- People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
- Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
- Mental Agility:You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
- Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience
Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity.
At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.
- Competitive Pay Package
- Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
- Retirement/Pension Plan
- Medical, Critical Illness, and Life Insurance
- Employee Assistance Programs
- Best-in-class, family-friendly, and inclusive leave policies
- Flexible work arrangements (depending on role/office/site location)
- Access to E-learning Platforms and Career Development programs
- Travel Discounts ( i.e., hotel and car rental)
- And much more!
The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.
Some benefits may be subject to an employee contribution.
Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.
This means adopting an agile mindset, being comfortable with trying new things and taking risks, without being reckless.
We are all ‘Primos’ (Spanish for cousins) at Bacardi. Being part of the family gives you the support you need to be the best you can be.
Everyone at Bacardi sees this business as their own. We do the right thing for the business and take accountability for our work.
Follow our Primos on their journey to success. Where did they start and what’s it like to work for Bacardi? You too can be part of our story.
Bacardi is the world's largest privately-held international spirits company. We are a brand-led growth company with over 200 brands and labels. More than 8,000 people across the globe work toward a common purpose to Make Moments Matter. At Bacardi we are guided by our 3Fs culture of being Fearless, treating each other like Family, and having a Founders mentality. And have plenty of fun along the way!
You will hear us refer to each other as a “Primo” which means cousin in Spanish, and it´s our way to referring to employees. It´s also a reminder that we are a family-owned business with Latin heritage since 1862.
Primos are empowered to embrace diversity of thought and a global mindset to grow the Bacardi business and be future fit.
Leadership at Bacardi listen to Primos through pulse surveys, town halls, action team forums and development training sessions.
We get to enjoy social events, brand days, celebrate in trade with customers and have the opportunity to give back to the community through local initiatives like My Inspirit Day. We stand by doing the right thing and foster a culture of wellness and prioritizing Primo wellbeing through impactful resources and initiatives.
If this sounds like a culture you wish to join, check out our current opportunities.
Our Global headquarters is based in Bermuda. Our Regional headquarters are Amsterdam for Europe & Latin America & the Caribbean; Dubai for Asia, Middle East & Africa and Coral Gables for North America. For Global Marketing, our teams are based in London, UK. In addition, we have offices, distilleries, production sites and brand homes around the world.
Our portfolio boasts more than 200 brands and labels and we sell in more than 160 markets. That global scale offers opportunities across functions and markets. From those who craft and produce our brands to those who market and sell them to everything in between.We also have opportunities across levels of experience from those who are starting their professional career (and are of local legal drinking age) to those who have decades of experience under their belt.
From time to time, we contract talent for specific functions and markets on a paid internship basis. We do not run a recurring global internship and rather allow markets and team to determine local needs and opportunities.
We are there for the moments that matter in our Primos’ careers - the times they need to step outside of their comfort zone and grow. Whether that’s when they step through our doors as a new Primo, take on a new role, want to learn new skills and develop, or take that opportunity of a lifetime abroad to gain experiences across different cultures, functions, and markets.
We have world-class resources to support you every step of the way. From our Becoming Bacardi onboarding to global mentorship programs, mixology sessions, regular “lunch and learns” and coaching and development programs, there are many ways to expand your skills and opportunities. Learning never ends and that’s why we even continue development at the most senior levels with global programs at Harvard Business School and the University of Miami, among others.
The simple answer is no candidates do not need to drink alcohol to be considered for a role. The Bacardi portfolio of products includes alcohol, low alcohol and no alcohol products. Bacardi promotes balanced, moderate drinking as part of a mindful lifestyle. The decision whether or not to drink alcohol is a personal one and we respect lifestyle choices.
What we value most is high performing talent with an ability to understand how to engage with our brand consumers and business partners.
We do, of course, only hire people who are of legal drinking age in their market.
From time to time, we contract talent for specific functions and markets on a paid internship basis. We do not run a recurring global internship and rather allow markets and team to determine local needs and opportunities.
English is the official and primary language at Bacardi. Our Hiring Teams are located worldwide. Please submit your resume and other materials in English. Only consider using a local language for your application if the job positing specifies this request.
The first step is submitting your application which will be reviewed by our Hiring Team. Should your experience meet the qualifications and expectations of the open role, you will begin the interview process. Generally speaking, you can expect a few stages of conversations. The timing of the interview process will vary and our focus will be on ensuring that the key stakeholders get to know you and that you get to know us. You will be expected to do a face‑to‑face interview in person or over video call in some cases, at least once, during the hiring process.
Sometimes we do ask candidates for customer facing roles or more junior candidates to complete an automated online video interview. You will self-record answers to our automated questions and this will be reviewed by the Hiring Team.
For Management and Leadership roles we may request an additional assessment that takes a deeper dive into your potential leadership style.
If your hiring journey is successful, we'll make it official with a job offer letter and be ready to welcome you to the team.
The process will vary and usually depend on different factors such as the volume of applications received, seniority level of the role and stakeholder availability within the hiring team. Our recruiters are in-house and will be in touch as soon as possible to inform you of next steps. We appreciate your interest and patience.
We want everyone to enjoy their Bacardi interview experience and will consider requests for personal requirements (be that the interview environment or other adjustments). Please make your recruiter aware via email when invited for interview. We will do our best to accommodate your needs at each stage and make your experience a supportive one.
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