Startups Performance Lead, Google Cloud

Google Inc.; Boulder (CO); On-site; USD 152,000 - 221,000; Full time

Benefits offered by this job

15% bonus target

Job summary

Google Cloud is seeking a Startups Performance Lead to drive data-driven targeting across SMB, startups, and corporate segments. You will own propensity models and deploy targeting lists within the startup space, coordinating with Strategy & Operations, BI, and GTM teams to measure impact.

You will lead cross-functional initiatives, scale plays, and report outcomes to senior leadership. English resume required; preferred locations include Chicago, IL; Atlanta, GA; Austin, TX; Boulder, CO.

Qualifications

• MBA or other advanced degree preferred.
• Experience in management consulting, finance, or business strategy.
• Direct experience with sales targeting models and GTM metrics.

Responsibilities

• Lead design, governance and scaling of targeting intelligence for GTM plays.
• Develop multi-source propensity models using first- and third-party signals.
• Collaborate with Strategy & Operations, BI, and GTM teams to deploy outputs.
• Drive measurement frameworks and KPIs to track commercial impact.
• Scale data-driven plays within the startup segment and report to leadership.

Skills

Sales targeting models

Propensity prioritization

GTM performance metrics

Executive stakeholder management

Education

MBA or other advanced degree

Job description

Share Startups Performance Lead, Google Cloud

Preferred working locations: Chicago, IL, USA; Atlanta, GA, USA; Austin, TX, USA; Boulder, CO, USA; Mexico City, CDMX, Mexico.

US: $152000 - $221000 (USD) + 15% bonus target + equity + benefits

Please submit your resume in English - we can only consider applications submitted in this language.

Only applications of candidates with Mexican citizenship will be evaluated for this role in compliance with the provisions of Article 7 of the Federal Labor Law.

• Serve as the global Startups Performance Lead for data-driven customer targeting across all scaled segments (SMB, startups, and corporate), establishing unified account prioritization methodologies.
• Maintain and continuously refine targeting logic, integrating first-party usage, third-party firmographics, and buyer intent signals to optimize selectivity and align with product practice and business priorities.
• Partner with Applied AI GTM, Sales Tooling, and BI teams to integrate targeting outputs into core frontline platforms driving high representative adoption and actionability.
• Deploy targeting intelligence within the startup segment. Partner with the startup practice team to design sellers play portfolios and manage the day-to-day operations of delivering targeting lists via Cloud Connect.
• Design and implement measurement frameworks and KPIs to track the commercial impact of targeted plays. Perform rigorous business analysis to iterate targeting logic and play content to optimize business generation capture.

Preferred qualifications:

• MBA or other relevant technical advanced degree.
• Experience in management consulting, finance, or business strategy function.
• Direct prior experience working with sales targeting models, propensity-based prioritization, and scaling GTM performance metrics (e.g., tracking win-rate lifts, campaign conversion, or new logo acquisition).
• Track record of high productivity and execution under tight deadlines, with a willingness to challenge assumptions, take direct ownership, and drive business outcomes.
• Excellent relationship-buiding skills with sales leaders, product practice managers, and cross-functional stakeholders (e.g., BI, sales operations, tooling and systems teams).

About the job

The GTM Performance, Analytics and Cloud Excellence (PACE) team, a vital part of the Customer Experience organization, is dedicated to accelerating Google Cloud business generation through a data-driven and field-centric strategy. This involves guiding and monitoring sales plays and consumption activities across the entire Cloud business, empowering both field teams and leadership with data-informed insights. Our primary objective is to foster a strong Cloud consumption culture within the Go-to-Market (GTM) organization.

As a Startups Performance Lead for data-driven sales targeting and performance, you will lead the design, governance, and scaling of customer targeting intelligence to power go-to-market (GTM) sales plays across Google Cloud’s scaled segments (SMB, startups, and corporate). You will own the evolution of multi-source propensity models, translating first-party consumption data, third-party signals, and buyer intent into actionable, high-yield targeting lists, while directly leading the deployment of these models within the startup segment.

In this role, you will bridge the gap between technical data engineering and strategic executive execution. Partnering with cross-functional leaders in Strategy and Operations, Business Intelligence, Applied AI GTM, and segment sales teams, you will establish rigorous performance measurement frameworks to track win-rate lifts, drive pipeline conversion, and optimize consumption. A primary focus will be scaling data-driven plays within the startup segment (via 'proven pathways'), operationalizing list delivery to frontline sellers, and presenting strategic targeting outcomes to executive leadership. Google Cloud accelerates every organization’s ability to digitally transform its business and industry. We deliver enterprise-grade solutions that leverage Google’s cutting-edge technology, and tools that help developers build more sustainably. Customers in more than 200 countries and territories turn to Google Cloud as their trusted partner to enable growth and solve their most critical business problems. Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes.

Equity is granted exclusively and discretionarily by Alphabet Inc. on the basis of an agreement concluded between you and Alphabet Inc. Alphabet Inc. is your sole contractual partner with respect to equity grants. GSU grants are not guaranteed, are discretionary, are subject to approval by the Alphabet Inc. board of directors or its delegate, the terms of the relevant Alphabet Inc. stock plan, and your grant agreement. They have no impact on statutory payments. Current or past grants do not confer an acquired right.