Startup Field Marketing Lead

Rozgoo; San Francisco (CA); On-site; USD 180,000 - 240,000; Full time

Job summary

OpenAI seeks a Startup Field Marketing Lead in San Francisco to design and scale our global field marketing strategy for startups. You will own flagship events such as DevDay and Founder Days, building a repeatable engine that drives awareness, adoption, and long-term relationships with AI-native companies.

You will partner with GTM, product, partnerships, comms, and operations to ensure OpenAI is the platform of choice for founders, delivering world-class experiences across in-person and

Qualifications

• 8-10+ years of field marketing or related marketing in B2B, startups, or developer-focused environments.
• Senior individual contributor with end-to-end ownership of large-scale programs.
• Data-driven mindset with ROI, pipeline, and program performance focus.

Responsibilities

• Influence and own the strategy, planning, and execution of flagship startup events (DevDay, Founder Days, builder programs).
• Drive end-to-end event execution: audience strategy, programming, content, logistics, and follow-through.
• Collaborate with operations to build scalable systems, processes, and tooling for global programs.
• Identify and activate ecosystem opportunities (conferences, VC partnerships, builder communities).
• Define and track success metrics across programs and use insights to improve impact.
• Serve as a key point of contact for internal stakeholders and external partners.

Skills

Field marketing

B2B marketing

Program ownership

Data-driven decision making

Job description

About the Team

Like every team at OpenAI, the Marketing team contributes to our broader mission of ensuring responsible and widespread adoption of AI. With that aim in mind, we are responsible for developing and executing strategies that drive awareness, engagement, and usage for OpenAI’s products and platform amongst our core audiences. We take a data-driven approach to understand our customers' needs and challenges, ensuring that their voices are reflected in product development and messaging. We then partner closely with product, engineering, developer relations, comms, and sales teams to create a cohesive customer experience across all our channels. Our focus extends beyond just promoting product features; we aim to provide valuable insights and resources that help our users make the most out of AI technologies.

About the Role

As the Startup Field Marketing Lead, you will own and scale OpenAI’s global field marketing strategy for startups—designing and executing high-impact programs that drive awareness, adoption, and long-term relationships with the next generation of AI-native companies. This is a highly cross-functional role focused on flagship experiences and ecosystem presence. You will lead the strategy and execution behind OpenAI’s most important startup-facing moments—such as DevDay, Founder Days, and global builder programs—while building a repeatable, high-quality field marketing engine that scales internationally. You’ll work closely with GTM, product, partnerships, comms, and operations to ensure OpenAI shows up as the platform of choice for founders—both through owned events and key ecosystem touchpoints. This role requires strong strategic thinking, operational rigor, and the ability to deliver exceptional experiences for highly technical audiences. This role is based in San Francisco. Our team is in-office 3-4 days/week.

In this role, you will:

• Influence and own the strategy, planning, and execution of OpenAI’s flagship startup events, including DevDay, Founder Days, and scaled builder programs.
• Drive end-to-end event execution, including audience strategy, programming, content, logistics, and post-event follow-through.
• Collaborate with operations teams to build scalable systems, processes, and tooling to support global program execution.
• Identify and activate high-leverage ecosystem opportunities (conferences, VC partnerships, builder communities) to expand OpenAI’s reach.
• Define and track success metrics across programs – including pipeline, adoption, and engagement – using insights to continuously improve impact.
• Serve as a key point of contact for internal stakeholders and external partners, ensuring strong alignment and execution across initiatives.

You might thrive in this role if you have:

• 8-10+ years of experience in field marketing, product marketing, or integrated marketing in B2B space, preferably working with startups and developers.
• Proven experience operating as a senior individual contributor, owning large-scale programs end-to-end with minimal oversight.
• Data-driven approach to decision-making, with experience measuring ROI, pipeline impact, and program performance.
• Highly operational with the ability to manage complex programs and multiple stakeholders simultaneously.
• Passion for AI and strong interest in the startup ecosystem – experience using Codex is a strong plus.

Why This Role

This role sits at the center of how OpenAI engages with the world’s most ambitious builders. You’ll shape the moments that define how founders experience our platform—bringing together product, community, and storytelling to drive real adoption and long-term impact. If you’re excited about building world-class programs, operating at global scale, and working at the frontier of AI, we’d love to hear from you.

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity. We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic. For additional information, please see OpenAI’sAffirmative Action and Equal Employment Opportunity Policy Statement. Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for