Staff UX Researcher, Personalization

Femtech Insider Ltd.; San Francisco (CA); Hybrid; USD 198,050 - 233,000; Full time

Job summary

Oura is seeking a Staff UX Researcher to shape the research agenda for personalized biometric insights and trustworthy guidance. The role partners with design, product, data science, and engineering to embed rapid experimentation in the product strategy.

The position requires leading research across generative and strategic studies, including AI-driven experiences, with strong storytelling to influence roadmaps and ensure user trust. Hybrid-remote with on-site time in SF or Helsinki.

Qualifications

• 8+ years of professional UX or design research experience.
• Ability to translate behavioral data into qualitative insights that influence roadmaps.
• Experience with both qualitative and quantitative methods, including logs and experiments.
• Comfort speaking with data scientists and translating analyses for stakeholders.
• Experience researching AI-driven or algorithmic features with explainability and trust in mind.
• Strong storytelling and influential communication to drive product decisions.

Responsibilities

• Own end-to-end research across generative, evaluative, and strategic studies for personalized biometric insights.
• Design and run rapid experiments (A/B tests, multi-armed variants, staged rollouts) to validate personalization changes.
• Lead research in ambiguous problem spaces, including AI- and LLM-powered experiences.
• Study personalization across member segments and health contexts to avoid overreach or invasiveness.
• Help define operational meaning of "trustworthy" for personalization and provide actionable guidance.
• Embed research early in roadmap discussions with software design, product, and data science teams.

Skills

UX research

Qualitative research

Quantitative research

Experiment design

Storytelling

Job description

We're looking for a Staff UX Researcher to join our Design Research team and drive the user research agenda that supports trustworthy, personalized health guidance. This role will be laser focused on supporting the strategy for how we tailor insights, recommendations, and guidance to each member's physiology and goals in ways that feel accurate, explainable, and earned rather than presumptuous. You'll partner closely with Software Design, Product, Data Science, and Engineering, and you'll use rapid experimentation as a core research tool, not just a downstream validation step.

This is a hybrid-remote role, with the expectation to work from our San Francisco or Helsinki offices at least half-time.

What You’ll Do

• Own end-to-end research across generative, evaluative, and strategic studies to understand how members experience personalized biometric insights, including how they build or lose trust when recommendations are probabilistic, sensitive, or hard to verify and how they reconcile algorithmic data against their own felt experience.
• Design and run rapid experiments (A/B tests, multi-armed variants, staged rollouts) as a primary research tool for validating personalization changes, not solely as a post-hoc check on design decisions.
• Lead research into emerging, ambiguous problem spaces - particularly AI- and LLM-powered recommendation experiences - where established methods may need to be adapted or invented.
• Study how personalization should adapt across different member segments, health contexts, and levels of engagement, and where more personalization ceases to help and starts to feel presumptuous or invasive.
• Help define what "trustworthy" means operationally for Oura's personalization surfaces - transparency about how a recommendation was generated, appropriate hedging under uncertainty, and clear paths for members to correct or override the system.
• Embed research early in roadmap and planning conversations with Software Design, Product, and Data Science so personalization decisions are shaped by evidence from the start.

What You Likely Have

• Experience: 8+ years of professional UX or design research experience, with meaningful work translating behavioral or usage data into qualitative research that changed a product roadmap.
• Research Expertise: Demonstrated ability to run both qualitative and quantitative research, including comfort with logs/behavioral data analysis and experiment design (A/B testing, statistical significance, sample sizing) - not just interviews and usability tests.
• Technical Acumen: Comfort reading behavioral analytics and data science output well enough to identify which human-observation method would explain an anomaly, and to speak credibly with data science partners about what a pattern does and doesn't tell you.
• Domain Awareness: Experience researching AI-driven or algorithmic features, with an eye toward explainability, trust, and appropriate confidence-setting.
• Problem-Solving: A strong point of view on translating emotionally complex findings - distrust, invalidation, feeling unseen - into concrete design principles teams can actually build against.
• Influence: Strong storytelling and stakeholder communication skills; able to influence product and design decisions without formal authority.
• Can-do attitude: You can operate independently across multiple concurrent research workstreams, thrive in ambiguity, and build a research program that is respected and pulled into planning early, not consulted after the fact.

Bonus Points

• Industry experience in health, fitness, wearables, or other high-trust personalized products.
• Familiarity with validated psychological instruments (illness perception questionnaires, health anxiety inventories, locus of control measures) as a way to quantify constructs like trust and agency.
• Prior work researching AI-mediated or algorithmically generated health guidance, where members' willingness to act depends on feeling the product understands them specifically.

Oura takes a market-based approach to pay, which may vary depending on your location. US locations are categorized into tiers based on a cost of labor index for that geographic area. While most offers will be closer to the starting range, successful candidates' pay will be determined based on job-related skills, experience, qualifications, work location, internal peer equity, and market conditions. These ranges may be modified in the future.

• Region 1: $198,050 - $233,000

We are not considering candidates residing in the following states: Alaska (AK), Arkansas (AR), Delaware (DE), Iowa (IA), Mississippi (MS), Missouri (MO), Nebraska (NE), Oklahoma (OK), Rhode Island (RI), South Dakota (SD), Vermont (VT), West Virginia (WV), and Wisconsin (WI).

Oura is proud to be an equal opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees. Individuals seeking employment at Oura are considered without regard to age, ancestry, color, gender (including pregnancy, childbirth, or related medical conditions), gender identity or expression, genetic information, marital status, medical condition, mental or physical disability, national origin, protected family care or medical leave status, race, religion (including beliefs and practices or the absence thereof), sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws. We will not tolerate discrimination or harassment based on any of these characteristics.

We will work to ensure individuals with disabilities are provided reasonable accommodation to participate in the interview process, to perform essential job functions, and to receive other benefits and privileges of employment.