Staff Technical Marketing Writer

Twelve-Labs; San Francisco, New York (CA, NY); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Health, dental, vision benefits

Flexible PTO

Parental leave

Wellness stipend

Learning & Development stipend

Office lunch provided (SF onsite)

VISA sponsorship

Job summary

TwelveLabs is seeking a Technical Marketing Writer to translate complex video AI technology into approachable content for developers, creators, and AI-native builders. You’ll craft blogs, tutorials, and explainers, while landing clear messages across SEO-optimized formats.

You’ll collaborate with product, engineering, and marketing to stay current on model capabilities and roadmap, creating impactful educational resources and external posts.

Qualifications

• Experience writing technical or product content for a mix of audiences, including developers and non-technical users.
• Ability to simplify complex technical concepts without talking down to readers and adapt tone for different audiences.
• Comfort reading documentation, following code samples, or joining engineering discussions to surface writeups.
• Familiarity with SEO fundamentals and how content and search intersect.

Responsibilities

• Write blogs, guides, tutorials, and outlines for developers to creators and AI builders.
• Own on-page SEO and collaborate with SEO/web dev support to ensure content is discoverable.
• Create explainers and how-tos that lower barriers to understanding video AI.
• Draft technical articles for external placement on forums and industry sites.
• Support email and social copy with accurate technical nuances.
• Partner with product, engineering, and marketing to stay aligned on TwelveLabs capabilities and roadmap.
• Monitor competitors and the broader video AI space to sharpen messaging.

Skills

Technical writing

Content strategy

SEO basics

Cross-functional collaboration

Code/docs reading

Portfolio

Tools

Git

APIs/SDKs

Job description

Who we are

Video is 90% of the world's data. Most of it is invisible to machines.
TwelveLabs builds the intelligence layer to change that. Our multimodal AI models understand video the way humans do — across sight, sound, and motion — and power production-scale AI workloads across media, entertainment, sports, security, and government.

We have raised more than $210 million from NEA, Radical Ventures, Amazon, NVIDIA, Snowflake, Databricks, Index Ventures, NAVER Ventures, Korea Investment Partners, Quadrille Capital, Red Bull Ventures, and AI pioneers including Fei-Fei Li, Silvio Savarese, and Alexandr Wang.

We are a global company, headquartered in San Francisco with offices in Seoul, New York, and London, and employees around the world. We believe the differences in our cultural, educational, and life experiences make our products stronger. Building technology that understands the world in all its complexity requires people who see it from every angle. We are looking for individuals who are driven by hard problems and want their work to matter. Come build it with us!

About the Role

TwelveLabs is looking for a Technical Marketing Writer who can take our video AI technology, Marengo and Pegasus, and turn it into content that a wide range of people actually want to read and use. This isn't a documentation role. You won't be writing API references or product manuals. You'll be the person who makes our technology feel approachable across audiences, whether that's a developer building with our API, a creator or AI-native builder using our models through Claude, ChatGPT, or an MCP server, or a marketer trying to understand what's possible.

You're comfortable enough with code and APIs to follow along with a technical implementation, but your real skill is translation. You can take something complex, like multimodal video embeddings or video-to-text reasoning, and shape it into whatever form fits the audience: a step-by-step tutorial for a developer, a plain-language explainer for someone using our models through a chat interface, or a forum post that sparks a conversation.

Candidates must be able to travel up to 10% of the time annually to attend conferences, off-site meetings, and other business-related events as required by the role. This role may require participation in on-site interviews and/or completion of in-person onboarding processes.

In this role, you will

• Write blog posts, guides, video outlines, and tutorials that help a range of audiences, from developers to creators to AI-native builders, understand and start using TwelveLabs' products

• Own SEO and on-page optimization for content, working with external SEO and web dev support to make sure what you write actually gets found

• Create educational resources (explainers, how-tos, conceptual overviews) that lower the barrier to understanding video AI for both technical and non-technical audiences

• Write technical articles for external placement on developer forums, industry publications, and news sites

• Support email and social copy when technical accuracy or product nuance matters

• Partner with product, engineering, and partner marketing to stay current on what TwelveLabs can do and where it’s headed, including how our models show up in tools like Claude, ChatGPT, and MCP servers

• Keep a pulse on how competitors and the broader video AI space talk about their own technology, and use that to sharpen how we talk about ours

You may be a good fit if you have

• Experience writing technical or product content for a mix of audiences, ideally including both developers and less technical end users

• A portfolio that shows you can simplify a complex technical concept without dumbing it down, and that you can adjust register depending on who's reading

• Enough technical fluency to read documentation, follow a code sample, or sit in on an engineering conversation and come away with something to write

• Working knowledge of SEO fundamentals (you don't need to be an SEO specialist, but you should know how content and search intersect)

• Strong instincts for structure: you know how to build a guide or tutorial that someone can actually follow, not just read

• Comfort moving between formats: long-form guides one day, a tight forum post or social caption the next

Preferred Qualifications

• Familiarity with video, multimodal AI, or computer vision concepts

• Experience writing about or using AI tools like Claude, ChatGPT, or MCP servers, especially explaining them to non-technical audiences

• Experience writing for developer communities (forums, Dev.to, Hacker News, Reddit)

• Basic comfort with Git, APIs, or SDKs, enough to test something out yourself before writing about it

Benefits and Perks

An open and inclusive culture and work environment

Work closely with a collaborative, mission-driven team on cutting-edge AI technology

Full health, dental, and vision benefits

Extremely flexible PTO and parental leave policy. Office closed the week of Christmas and New Years

Monthly wellness stipend

Annual Learning & Development stipend to invest in your growth

Global offices in San Francisco and Seoul, and coworking office memberships for remote team members

VISA support where applicable

Transportation stipend (SF onsite only)

Daily lunch & dinner provided (SF onsite only)