Staff Software Engineer

News Corporation; Austin, Northern (TX, KY); Hybrid; USD 180,000 - 240,000; Full time

Job summary

Realtor.com in Austin is building an Organic Growth Engineering team. We seek a senior Technical SEO & Social Lead who will own the platform infrastructure for SEO, organic social, and listing-share deeplinking, and set the technical direction for crawled, rendered, indexed, and shared content at scale.

You'll partner with product managers and engineering managers to translate strategy into platform changes, drive fixes across multiple systems, define reliability targets, and mentor engineers

Qualifications

• Experience leading cross-functional Organic Growth platform engineering initiatives.
• Strong background in SEO, structured data, crawl/indexing, and deeplinking.
• Ability to set technical direction and coordinate across multiple teams.

Responsibilities

• Set the technical strategy for SEO at scale, including crawl, indexation, canonicalization, robots, sitemaps, and rendering.
• Own org sharing reliability including deeplink generation, attribution, and cross-channel integration.
• Lead SEO and deeplinking incident response and establish incident processes, runbooks, and post-mortems.

Skills

Federated GraphQL

API gateway

CDN

WAF

Bot-management

Search indexing APIs

Dynamic rendering

Job description

Recognized as the No. 1 site trusted by real estate professionals, Realtor.com® has been at the forefront of online real estate for over 25 years, connecting buyers, sellers, and renters with trusted insights and expert guidance to find their perfect home. Through its robust suite of tools, Realtor.com® not only makes a significant impact on the real estate industry at large, but for consumers, navigating the biggest purchase they will make in their life, by providing a user experience that is easy to use, easy to understand, and most of all, easy to make decisions.

Join us on our mission to empower more people to find their way home by breaking barriers to entry, making the right connections, and building confidence through expert guidance.

At Realtor.com®, we're on a mission to make buying, selling, and living in homes easier and more rewarding for everyone. With over 70 million monthly users, we provide trusted data, tools, and guidance to help people make life's biggest decisions. Our team is passionate about simplifying the real estate journey, and we're just getting started.

Organic search and organic social are two of the most important ways consumers find realtor.com. Behind organic search sits a platform of crawl, indexation, sitemap, structured-data, and rendering systems; behind organic social sits the share experience and the deeplinking and attribution layer (AppsFlyer) that determines whether a shared listing actually lands the recipient on the right page, in-app or on web. Together these span the layers that shape what search engines, social platforms, and end users see across millions of pages and shares.

We’re building a dedicated Organic Growth Engineering team - a platform team that owns the systems, tooling, and reliability behind organic search and organic social. As our Technical SEO & Social Lead, you'll be the engineer who understands the whole ecosystem: from structured data on a listing page, to the delivery-layer configuration that governs crawler access, to the deeplink resolution that fires when a listing gets shared - and who can drive fixes across the teams that own those systems. You'll set the technical direction for the team, serve as the voice of Organic Growth inside Engineering - advocating for SEO and social-sharing best practices as the technical SME for the channel - and lead the response when organic search or organic social performance is at risk. You'll also be the primary technical counterpart to our Organic Growth product partners, including the VP, Organic Growth (SEO/AEO), turning their strategy into platform changes and giving them a clear, data-backed answer on SEO- and sharing-critical proposals.

Your north star: The goal is clear and the bar is high: become the #1 non-brand destination in organic search and answer engines while building the ultimate property listing sharing experience for real estate.

On scope: Several systems that affect SEO and social sharing are owned by partner teams, so a lot of this job is understanding how they connect and driving the right owners to the fix. Comfort with ambiguity and strong cross-team influence matter as much here as depth in any one codebase.

Note for candidates: This is a senior engineering role, not a marketing SEO position. You will write code, own the organic platform infrastructure - spanning SEO, organic social, and listing-share deeplinking - and set technical direction for how realtor.com is crawled, rendered, indexed, and shared at scale. It reports into Engineering.

It is also an individual-contributor tech lead role, not a management role; you'll partner with an Engineering Manager who owns people and delivery, while you own the technical direction and the hardest technical problems.

What You’ll do:

You’re the technical lead for the team that collectively owns the SEO and organic social platform, you're not expected to personally build all of it. You set the technical strategy, go deep on the hardest cross-cutting problems, and make the team successful.

• Set the technical strategy for SEO at scale: the approach to crawl budget, indexation, canonicalization, robots, sitemaps, and rendering across millions of pages, including the QA testing methodology and regression-testing standards that validate changes before they hit production. Define the standards; go hands-on on the highest-leverage problems yourself.


• Set the technical strategy for organic social sharing and deeplinking: own how shared listing links resolve - AppsFlyer link generation, attribution, and in-app vs. web fallback - and define the standards for share-link reliability the way you would for a crawl path.


• Lead SEO and deeplinking incident response: navigate the systems both channels depend on - edge and delivery, bot management, routing, rendering, content services, attribution/MMP infrastructure - to diagnose boundary-crossing issues and drive the right owners to the fix. Own the escalation framework, run the war rooms, and make sure every post-mortem closes the loop into new alerts, gates, and runbooks.


• Own SEO and social-sharing reliability direction: define the SLOs/SLIs and the on-call model with the observability engineer, covering both crawl/indexation health and deeplink resolution/attribution health.


• Own visibility into SEO- and share-impacting change: a single reviewed view of what's shipping that touches organic-critical pages or the share/deeplink path, in partnership with the Organic Growth PMs - including the Director, Organic Growth.


• Own log-file, crawl-budget, and deeplink-performance analysis: set what we look for in crawler behavior (crawl waste, over-crawl patterns, index drift) and in deeplink performance (resolution failure rate, attribution loss, in-app vs. web fallback rate); the observability/data engineer builds the pipelines that surface it.


• Raise the technical bar - set engineering standards, lead design reviews, and mentor the engineers on the team through the work rather than through a reporting line.

You'll partner closely with the Organic Growth product team, who owns the product roadmap, KPIs, and business accountability for both the SEO/AEO and organic social channels. They set the \"what and why\"; you set the \"how\" on the platform underneath it.

What You’ll Bring:

• Experience with federated GraphQL and API gateway architectures, and with CDN, WAF, and bot-management layers.


• Familiarity with search engine indexing APIs, and with dynamic