Staff Product Marketing Manager, Payer Data

Datavant Corporation; Mississippi; On-site; USD 160,000 - 210,000; Full time

Job summary

Datavant Corporation seeks a Staff Product Marketing Manager for their Payer Data suite, responsible for driving product messaging, customer strategies, and market insights. This strategic role demands entrepreneurial spirit and interpersonal skills to effectively communicate the value and growth opportunities of Datavant's health data solutions.

Qualifications

• 8+ years of experience in product marketing or customer strategy.
• Proven ability to craft compelling narratives from complex data.
• Customer-centric with deep understanding of market dynamics.

Responsibilities

• Drive product messaging and positioning for Payer Data products.
• Shape go-to-market strategy and implement product launches.
• Lead Voice of the Customer programs to inform product development.

Skills

Product Marketing

Customer Strategy

GTM (Go-To-Market)

Communication

Analytical Skills

Education

Bachelor's Degree

Job description

Staff Product Marketing Manager, Payer Data

Datavant is a data platform company and the world’s leader in health data exchange. Our vision is that every healthcare decision is powered by the right data, at the right time, in the right format.

Our platform is powered by the largest, most diverse health data network in the U.S., enabling data to be secure, accessible and usable to inform better health decisions. Datavant is trusted by the world’s leading life sciences companies, government agencies, and those who deliver and pay for care.

By joining Datavant today, you’re stepping onto a high-performing, values-driven team. Together, we’re rising to the challenge of tackling some of healthcare’s most complex problems with technology-forward solutions. Datavanters bring a diversity of professional, educational and life experiences to realize our bold vision for healthcare.

Role Summary:

We’re looking for a Staff Product Marketing Manager for our Payer Data product suite who thrives at the intersection of product, customer, and commercial strategy. In this role, you’ll do more than just launch products—you’ll help shape how we communicate value, drive customer growth, and deliver an exceptional customer experience throughout the lifecycle. The Payer Data product suite is focused on delivering high-quality value to our Payer customers, by powering health data exchange and excellent services.

Product Marketing is responsible for bringing to life the value, differentiation and proof points of our products. Each Product Marketing Manager is responsible for being a product and market expert, cultivating our product messaging and being a champion of our prospects’ needs.

The team is lean, so you will be solely responsible for the product lines in the Payer Data product suite. That requires you to be an entrepreneurial self-starter with strong interpersonal skills. You will play a critical role in crafting our platform’s value story, partnering closely with Product, Sales, Customer Success, and Marketing teams to define expansion paths, enable cross-functional go-to-market excellence, and help us deeply understand and respond to the Voice of the Customer. The Product Marketer will report to the SVP of Product for our Payer Data vertical. They will own an ambitious charter to communicate the value of Datavant’s products for proven and emerging use cases for providers. This is a highly strategic, cross-functional role ideal for someone who is equal parts storyteller, strategist, and operator. If you want to have a front-row seat in developing strategies and messaging that communicates the value of Datavant’s products to the market, then this role is for you!

Responsibilities:

Drive Product Messaging and Positioning

• Build a systematic understanding of our customers: Define specific customer segments and personas, and narrative for how Datavant’s products uniquely meet their needs
• Articulate a compelling value narrative: Work closely with our product team to fully understand Datavant products and technology and craft clear, compelling messaging and value positioning for our solutions that communicates differentiated value across our customer base

Inform Strategic Growth Through Market and Customer Insight

• Assist with researching and developing our market size, penetration, and potential growth opportunities
• Build Competitive Intelligence: Develop deep expertise in the competitive landscape—tracking positioning, pricing, product capabilities, and market shifts—to inform strategic decisions and sharpen our differentiation
• Drive Voice of the Customer (VoC): Lead cross-functional efforts to capture and synthesize customer feedback—across interviews, win/loss analysis, and usage data—to influence roadmap, messaging, and experience improvements

Shape the Go-to-Market Strategy

• Transform the GTM Engine: Collaborate with Sales and Commercial Operations to refine value-based selling frameworks and elevate customer-facing sales motions
• Define and Guide Expansion Paths: Develop commercial narratives and modular value propositions that support upsell, cross-sell, and multi-product strategies
• Contribute to Strategic Product Vision: Support key deals and partnerships by helping craft high-impact product vision and roadmap narratives
• Ensure Messaging Consistency: Drive alignment of messaging across all channels and touchpoints to ensure a unified go-to-market presence

Drive Customer-Centric Positioning and Narrative Development

• Translate Product Into Value: Turn technical product updates into clear, benefit-led stories tailored to specific customer segments, with an emphasis on quantifying value
• Shape the Customer Experience: Partner with Product and Customer Success to enhance onboarding, in-product education, and the full customer journey to increase adoption and satisfaction
• Create Compelling Customer Experiences: Influence how customers engage with and perceive the products across all moments in the journey

Lead Product Launches and Market Activation

• Own Launch Strategy: Plan and execute strategic product and feature launches tied to customer outcomes and market needs, ensuring cross-functional alignment
• Develop Demos and Tools: Create interactive tools and demos to make products tangible, engaging, and credible in real-world contexts.
• Produce Webinars & Campaigns: Build high-impact content and events to engage, educate, and inspire both prospects and customers.

Drive Thought Leadership: Lead development of case studies, whitepapers, and council-based activities to solidify Datavant as a thought leader in the healthcare data spaceEnable and Equip the Field

• Train GTM Teams: Ensure Sales and Success teams can confidently explain and demonstrate the product with clear messaging and value articulation throughout the customer lifecycle
• Manage Training & Content Systems: Own, operate, and drive engagement with Datavant’s learning management system and content infrastructure that power our customer-facing teams

What You Bring to the Table:

• 8+ years of experience in product marketing, customer strategy, or GTM roles in B2B SaaS or health tech
• Proven ability to turn complex products and customer needs into compelling value narratives
• Strong track record partnering across product, marketing, sales, and customer success teams
• Deeply customer-centric with experience driving Voice of the Customer programs
• Analytical and strategic—able to connect customer insight to commercial opportunity
• Exceptional written and verbal communicator, with a knack for simplifying the complex
• Track record of success with taking new products and features to market
• Driven, entrepreneurial, startup-ready - able to navigate ambiguity through strong problem solving and critical thinking skills
• Track record of developing deep and thoughtful thought leadership content

Bonus Points if:

• You have direct experience in healthcare or regulated industries and experience with providers; working with Payers is a bonus
• You have experience in adjacent functions: sales, commercial operations, product, etc.
• Prior ownership of multi-product expansion or customer lifecycle marketing programs

We are committed to building a diverse team of Datavanters who are all responsible for stewarding a high-performance culture in which all Datavanters belong and thrive. We are proud to be an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.

At Datavant our total rewards strategy powers a high-growth, high-performance, health technology company that rewards our employees for transforming health care through creating industry-defining data logistics products and services.

The range posted is for a given job title, which can include multiple levels. Individual rates for the same job title may differ based on their level, responsibilities, skills, and experience for a specific job.

The estimated total cash compensation range for this role is:

$160,000 — $210,000 USD

To ensure the safety of patients and staff, many of our clients require post-offer health screenings and proof and/or completion of various vaccinations such as the flu shot, Tdap, COVID-19, etc. Any requests to be exempted from these requirements will be reviewed by Datavant Human Resources and determined on a case-by-case basis. Depending on the state in which you will be working, exemptions may be available on the basis of disability, medical contraindications to the vaccine or any of its components, pregnancy or pregnancy-related medical conditions, and/or religion.

This job is not eligible for employment sponsorship.

Datavant is committed to a work environment free from job discrimination. We are proud to be an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.To learn more about our commitment, please review our EEO Commitment Statement here . Know Your Rights , explore the resources available through the EEOC for more information regarding your legal rights and protections. In addition, Datavant does not and will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay.

At the end of this application, you will find a set of voluntary demographic questions. If you choose to respond, your answers will be anonymous and will help us identify areas for improvement in our recruitment process. (We can only see aggregate responses, not individual ones. In fact, we aren’t even able to see whether you’ve responded.) Responding is entirely optional and will not affect your application or hiring process in any way.

Datavant is committed to working with and providing reasonable accommodations to individuals with physical and mental disabilities. If you need an accommodation while seeking employment, please contact us [e-mail] . We will review your request for reasonable accommodation on a case-by-case basis.

For more information about how we collect and use your data, please review our Privacy Policy .

Apply for this job

All fields required*

First Name*

Last Name*

Preferred First Name

Email*

Phone*

Location (City) *

Resume/CV*

Accepts .pdf, .doc, .docx, .txt and .rtf

No file selected

Resume/CV* Accepts .pdf, .doc, .docx, .txt and .rtf No file selected Upload file

Accepts .pdf, .doc, .docx, .txt and .rtf

No file selected

Cover Letter Accepts .pdf, .doc, .docx, .txt and .rtf No file selected Upload file

Have you ever worked for Datavant or one of our affiliates? (Ciox Health, ArroHealth, IOD, ECS, Healthport, Medal, MedSave, Chart One, Discovery Health, Documentation Solutions, Smart Corp, Care Communications)?* Yes No

Are you at least 18 years of age?* Yes No

Do you have a High School Diploma or Equivalent (GED)?* Yes No

Are you authorized to work lawfully in the United States?* Yes No

Will you now or in the future require sponsorship for an immigration case in order to employ you (for example, H-1B or other employment-based immigration case)?* Yes No

Will you be able to work in the location listed in the job description upon day one of your employment?*

How did you hear about this job?*

If you selected "Employee Referral", please list the referring employee's full name.

LinkedIn Profile

I consent to receive text messages regarding my job application status, interview updates, and future job opportunities from Datavant. You can opt out at any time by notifying the recruiter directly. Message & data rates may apply; Messaging frequency may vary. Visit www.datavant.com/privacy-policyto see our privacy policy.*

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Datavant’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

Race*

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans' Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Voluntary Self-Identification of Disability

Form CC-305

Page 1 of 1

OMB Control Number 1250-0005

Expires 04/30/2026

Voluntary Self-Identification of Disability

Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026
Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp .

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

• Alcohol or other substance use disorder (not currently using drugs illegally)
• Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
• Blind or low vision
• Cancer (past or present)
• Cardiovascular or heart disease
• Celiac disease
• Cerebral palsy
• Deaf or serious difficulty hearing
• Diabetes
• Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
• Epilepsy or other seizure disorder
• Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
• Intellectual or developmental disability
• Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
• Missing limbs or partially missing limbs
• Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
• Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
• Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
• Partial or complete paralysis (any cause)
• Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
• Short stature (dwarfism)
• Traumatic brain injury

Disability Status*

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Datavant is a health data platform company. We make the world’s health data secure, accessible, and actionable.

Datavant drives data connectivity into action by offering a proprietary platform and network that deliver critical solutions across the healthcare ecosystem. Datavant enables more than 60 million healthcare records to move between thousands of organizations, more than 70,000 hospitals and clinics, 75% of the 100 largest health systems, and an ecosystem of 300+ real-world data partners.