Staff Product Marketing Manager, Field Services

Intuit; San Francisco (CA); On-site; USD 155,000 - 209,000; Full time

Benefits offered by this job

Cash bonus potential

Equity rewards

Benefits

Job summary

Intuit is seeking a Staff Product Marketing Manager to define the strategy for Field Services within QuickBooks and IES. This senior, full-stack role blends market insight, product influence, packaging strategy, and storytelling leadership, partnering with Product, Sales, and Marketing to win in Field Services.

You will own the vertical go-to-market, influence the product roadmap, and lead cross-functional readiness for each launch, including industry events and customer councils.

Qualifications

• 6-8+ years in product marketing, product strategy, or go-to-market leadership.
• Ability to translate customer insight into product decisions and packaging.
• Proven multi-vertical GTM initiatives driving growth.
• Exceptional storytelling and executive communication skills.
• Analytical rigor with market opportunities, pricing, and financial impact.
• Experience influencing roadmaps and cross-functional outcomes.
• Domain expertise in Field Services, accounting or ERP software.

Responsibilities

• Define the Field Services Industry Strategy and framework for monetization and adoption.
• Shape product and packaging decisions by linking customer needs to revenue opportunities across SKUs.
• Lead Go-to-Market strategy and execution, owning narrative, naming, messaging, and enablement.
• Collaborate with Channel and Sales Enablement to equip sales teams with playbooks and proof points.
• Represent Intuit at industry events and analyst briefings as a thought leader.

Skills

Product marketing

Product strategy

Go-to-market

Storytelling

Executive communication

Analytics & modeling

Cross-functional influence

Field Services ERP

Job description

Overview

Quickbooks and Intuit Enterprise Suite (IES) is transforming how mid-market and growing enterprise businesses manage their finances, projects, and operations — all in one connected platform. As we expand industry depth beyond Construction, Manufacturing, Non-profit, and Healthcare, we’re seeking a Staff Product Marketing Manager to define the strategy for Field Services.

Quickbooks and Intuit Enterprise Suite (IES) is transforming how mid-market and growing enterprise businesses manage their finances, projects, and operations — all in one connected platform. As we expand industry depth beyond Construction, Manufacturing, Non-profit, and Healthcare, we’re seeking a Staff Product Marketing Manager to define the strategy for Field Services. This is a senior, highly strategic, full-stack product marketing role — combining market insight, product influence, packaging strategy, and storytelling leadership. You’ll partner closely with Product, Sales, and Marketing to define how Intuit competes, differentiates, and wins in Field Services.

Responsibilities

Define the Field Services Industry Strategy

• Develop frameworks that guide how Intuit builds, packages, and monetizes vertical workflows across QuickBooks Advanced and IES.
• Partner with Finance, Analytics, and Product to model TAM, revenue potential, and attach opportunities across SKUs for Field Services.

Shape Product and Packaging Decisions

• Influence the product roadmap by connecting customer needs to monetization and adoption opportunities within each industry.
• Collaborate with Product to ensure new capabilities are positioned for maximum adoption, revenue, and retention.

Lead Go-to-Market Strategy and Execution

• Own the narrative for how Intuit delivers end-to-end field service workflows — ensuring clarity and resonance from the website to sales decks.
• Build the GTM blueprint for vertical launches, including naming, messaging, content strategy, enablement, and demand activation.
• Partner with Channel and Sales Enablement to equip sales teams with industry-specific playbooks, proof points, and competitive positioning.
• Lead cross-functional readiness reviews to ensure alignment across product, sales, and marketing teams for each launch.
• Represent Intuit at industry events, customer councils, and analyst briefings as a credible thought leader for mid-market ERP innovation.

Qualifications

• 6-8+ years of experience in product marketing, product strategy, or go-to-market leadership
• Deep understanding of how to translate customer insight into product and packaging decisions.
• Track record of driving multi-vertical go-to-market initiatives that deliver measurable growth.
• Exceptional storytelling and executive communication skills — able to inspire action across all levels of the organization.
• Analytical rigor with comfort in modeling market opportunities, pricing, and financial impact.
• Experience leading without authority — influencing roadmaps, org priorities, and cross-functional outcomes.
• Domain expertise in Field Services, accounting or ERP software.

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.

The Expected Base Pay Range For This Position Is

San Diego $154,500 - $209,000