Staff Product Marketing Manager, Field Services

Intuit, Inc.; San Diego (CA); On-site; USD 155,000 - 209,000; Full time

Job summary

Intuit, Inc. is seeking a Staff Product Marketing Manager to define the strategy for Field Services within QuickBooks Advanced and IES.

This senior, full-stack role combines market insight, packaging strategy, and storytelling leadership to drive monetization and adoption across industries. You will partner with Product, Sales, and Marketing to shape roadmaps, create compelling narratives, and deliver end-to-end GTM for vertical launches.

Qualifications

• 6-8+ years of experience in product marketing, strategy, or GTM leadership.
• Ability to translate customer insight into product and packaging decisions.
• Proven track record of multi-vertical GTM initiatives that drive growth.
• Exceptional storytelling and executive communication.
• Strong analytical rigor for market opportunities, pricing, and impact.
• Experience influencing roadmaps and cross-functional outcomes without direct authority.
• Domain expertise in Field Services, accounting, or ERP software.

Responsibilities

• Define Field Services industry strategy and monetization frameworks.
• Shape product and packaging decisions to support adoption and revenue.
• Lead GTM strategy, naming, messaging, content, enablement, and demand activation.
• Equip sales with industry-specific playbooks and competitive positioning.
• Represent Intuit at events and briefings as a thought leader.

Skills

Product marketing

Go-to-market

Storytelling

Strategic thinking

Cross-functional

Analytics

Industry knowledge

Job description

Quickbooks and Intuit Enterprise Suite (IES) is transforming how mid-market and growing enterprise businesses manage their finances, projects, and operations - all in one connected platform. As we expand industry depth beyond Construction, Manufacturing, Non-profit, and Healthcare, we’re seeking a Staff Product Marketing Manager to define the strategy for Field Services.

This is a senior, highly strategic, full-stack product marketing role - combining market insight, product influence, packaging strategy, and storytelling leadership. You’ll partner closely with Product, Sales, and Marketing to define how Intuit competes, differentiates, and wins in Field Services.

Responsibilities

Define the Field Services Industry Strategy

• Develop frameworks that guide how Intuit builds, packages, and monetizes vertical workflows across QuickBooks Advanced and IES.
• Partner with Finance, Analytics, and Product to model TAM, revenue potential, and attach opportunities across SKUs for Field Services

Shape Product and Packaging Decisions

• Influence the product roadmap by connecting customer needs to monetization and adoption opportunities within each industry.
• Collaborate with Product to ensure new capabilities are positioned for maximum adoption, revenue, and retention.

Lead Go-to-Market Strategy and Execution

• Own the narrative for how Intuit delivers end-to-end field service workflows - ensuring clarity and resonance from the website to sales decks.
• Build the GTM blueprint for vertical launches, including naming, messaging, content strategy, enablement, and demand activation.
• Partner with Channel and Sales Enablement to equip sales teams with industry-specific playbooks, proof points, and competitive positioning.
• Lead cross-functional readiness reviews to ensure alignment across product, sales, and marketing teams for each launch.
• Represent Intuit at industry events, customer councils, and analyst briefings as a credible thought leader for mid-market ERP innovation.

Qualifications

• 6-8+ years of experience in product marketing, product strategy, or go-to-market leadership
• Deep understanding of how to translate customer insight into product and packaging decisions.
• Track record of driving multi-vertical go-to-market initiatives that deliver measurable growth.
• Exceptional storytelling and executive communication skills - able to inspire action across all levels of the organization.
• Analytical rigor with comfort in modeling market opportunities, pricing, and financial impact.
• Experience leading without authority - influencing roadmaps, org priorities, and cross-functional outcomes.
• Domain expertise in Field Services, accounting or ERP software

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.

The expected base pay range for this position is:
San Diego $154,500 - $209,000