Group Manager, Product Marketing Manager - Emerging Mid Market

Intuit; New York (NY); On-site; USD 201,000 - 272,000; Full time

Job summary

Intuit is seeking a Group Marketing Manager (Leader) for QuickBooks Emerging Mid-Market. You will define multi-year strategy for Advanced, lead a product marketing team, and unite Advanced with Services under a single go-to-market plan.

This role requires influencing senior stakeholders and driving cross-functional alignment across product, sales, and executive teams. You will own positioning and messaging, shape the roadmap at the strategic level, and translate market intelligence into

Qualifications

• 12+ years in product marketing or product strategy, with mid-market SaaS experience preferred.
• Proven experience building and leading a marketing team.
• Ability to influence senior stakeholders and set strategic bets.
• Excellent communication and storytelling, with exec reviews experience.

Responsibilities

• Build and lead the product marketing team, coaching and developing careers.
• Own Advanced's multi-year strategy and long-term bets for growth.
• Unify Advanced and Services into one coherent strategy and go-to-market.
• Shape roadmaps with product leadership to prioritize bets that matter.
• Drive cross-functional alignment with product, sales, and executives.
• Set positioning and messaging standards tying campaigns to a single story.
• Direct competitive strategy and respond to market intelligence.

Skills

Product marketing

Product strategy

Team leadership

Executive stakeholder management

Communication

AI tools

Education

BA/BS

MBA

Job description

Overview

Come join the QuickBooks Emerging Mid-Market Marketing Team as a Group Marketing Manager (Leader). Intuit's Global Business Solutions Group (GBSG) is dedicated to delivering a portfolio of solutions that help businesses thrive at every stage of growth — from solopreneurs to mid-market — across accounting, payroll, time tracking, payments, bill pay, lending, and more.

Overview

Come join the QuickBooks Emerging Mid-Market Marketing Team as a Group Marketing Manager (Leader). Intuit's Global Business Solutions Group (GBSG) is dedicated to delivering a portfolio of solutions that help businesses thrive at every stage of growth — from solopreneurs to mid-market — across accounting, payroll, time tracking, payments, bill pay, lending, and more.

The Emerging Mid-Market Marketing team is seeking a Group Marketing Manager (Leader) to lead the team responsible for defining the future of QuickBooks Advanced, in service of one of Intuit's 3 Big Bets: Disrupt the Small Business Mid-Market. This is a strategic leadership role accountable for both the multi-year product marketing strategy for Advanced and for building and developing the team that executes against it. The ideal candidate is a strategic thinker and proven people leader who can set a bold vision, translate it into a team's day-to-day priorities, and develop talent while influencing senior product, sales, and executive stakeholders to commit to that vision.

Responsibilities

• Build and lead the team: Hire, coach, and develop a team of product marketers, setting a clear team charter and growing individual careers alongside business outcomes
• Own Advance's multi-year strategy: Set the strategic direction for where Advanced must go to win in mid-market, shaping the bets that drive long-term competitive position and growth
• Unify Advanced and Services into one strategy: Bring Advanced and Services together into a single, coherent strategy and go-to-market motion
• Shape the roadmap at the strategic level: Partner with product leadership to prioritize around the bets that matter most for long-term competitive position
• Drive cross-functional alignment: Act as the connective tissue between product, sales, and executive stakeholders, ensuring alignment on strategic direction and key decisions
• Set positioning and messaging standards: Own the master narrative and value proposition for Advanced, ensuring every campaign, launch, and sales asset the team produces ladders back to one consistent story
• Own competitive strategy: Direct how the team tracks and responds to the competitive landscape, translating competitive intelligence into positioning and packaging decisions

Qualifications

• BA/BS required, MBA preferred, or equivalent work experience
• 12+ years of experience in product marketing or product strategy, with a demonstrated track record in mid-market SaaS experience strongly preferred
• Proven experience managing and developing a team of marketers, including hiring, coaching, and growing talent
• Proven ability to define and defend long-range strategic bets using market intelligence and customer insight, with the judgment to sequence them pragmatically
• Demonstrated success influencing senior and executive stakeholders across a complex, matrixed organization to commit to a strategic direction
• Exceptional communication and storytelling skills, with comfort presenting at executive business reviews
• Demonstrated ownership, independent judgment, and comfort operating in ambiguity, with measurable outcomes driven at the strategy level
• Fluent in a range of AI tools with demonstrable experience incorporating them into your workflow

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.

The Expected Base Pay Range For This Position Is

Mountain View $213,500 - $289,000

New York $200,500- $271,500

San Diego, CA $215,500- $291,500