Staff Product Manager, Spotlight Monetization & Ad Marketplace Growth

SNAP, Inc.; Los Angeles (CA); On-site; USD 150,000 - 210,000; Full time

Job summary

SNAP, Inc. in Los Angeles is seeking a Marketplace product lead to own the end-to-end strategy, roadmap, and execution for Spotlight monetization.

You will balance user engagement, content health, advertiser value, and Snap’s business objectives. You will drive the Marketplace growth for Spotlight, including inventory expansion, monetization structures, advertiser demand activation, and marketplace-health improvements.

Responsibilities

• Own the end-to-end strategy for Spotlight monetization, balancing user engagement, content ecosystem health, advertiser value, and Snap’s business objectives.
• Develop the Marketplace growth strategy for Spotlight, including inventory expansion, monetization structures, advertiser demand activation, and marketplace-health improvements.
• Serve as the Marketplace product lead for major Spotlight, content, and product changes that materially affect inventory supply, advertiser demand, auction dynamics, yield, advertiser performance, or revenue.
• Assess the direct and downstream Marketplace impact of proposed product changes, and define response plans across inventory rollout, demand readiness, auction liquidity, measurement, ranking, bidding, pacing, and delivery.
• Identify and address barriers that prevent advertisers from effectively accessing, adopting, and realizing value from Spotlight inventory.
• Partner with Contents and Partnerships teams to strengthen the Spotlight ecosystem across consumers, creators, publishers, advertisers, and commercial partners.

Job description

What you’ll do:

• Own the end-to-end strategy, roadmap, and execution for Spotlight monetization, balancing user engagement, content ecosystem health, advertiser value, and Snap's business objectives.
• Develop the Marketplace growth strategy for Spotlight, including inventory expansion, new monetization structures, advertiser demand activation, and marketplace-health improvements.
• Serve as the Marketplace product lead for major Spotlight, content, and product changes that materially affect inventory supply, advertiser demand, auction dynamics, yield, advertiser performance, or revenue.
• Assess the direct and downstream Marketplace impact of proposed product changes, and define response plans across inventory rollout, demand readiness, auction liquidity, measurement, ranking, bidding, pacing, and delivery.
• Identify and address barriers that prevent advertisers from effectively accessing, adopting, and realizing value from Spotlight inventory.
• Partner with Contents and Partnerships teams to strengthen the Spotlight ecosystem across consumers, creators, publishers, advertisers, and commercial partners.