Staff Product Manager, Provider Activation

Headway; San Francisco (CA); On-site; USD 265,000 - 332,000; Full time

Benefits offered by this job

Medical

Dental

Vision

HSA/FSA

401(k) including match for 2027

Carrot Fertility reimbursement

Paid parental, medical and caregiverle

Job summary

Headway is seeking a Staff Product Manager to own provider activation. You will educate new providers on succeeding with Headway, migrate their patients onto the platform, and maximize early-term appointment volume.

This role sits at the heart of growth, retention, and the monetization moment for providers. You will partner with sales, CX, pricing, ranking, and provider experience teams to simplify activation and deliver a delightful, trust-building onboarding experience.

Qualifications

• Owned a complex growth or activation motion that tied to revenue.
• Ability to connect customer needs, user experience, and business outcomes.
• Influenced cross-functional teams and drove alignment across departments.

Responsibilities

• Own the provider activation funnel and identify key stages that impact retention.
• Build the strategy to grow activated providers and appointments per new provider, boosting retention and LTV.
• Partner with sales, CX, pricing, ranking, provider experience, and more to make activation effective and delightful.
• Drive porting—tools, flows, and incentives to move existing patients onto Headway.
• Develop a well-segmented onboarding journey to build trust with new providers.
• Define the team's strategy, OKRs, and roadmap.

Job description

1 in 4 people in the US have a treatable mental health condition, but most providers don't accept insurance, making therapy too expensive for most people. Headway’s mission is to fix this by building a new mental healthcare system everyone can access.

But we're going further. Over 90,000 providers across all 50 states run their practice on our software, serving over 2.6 million patients. We are building the best tools for therapists to run their entire practice, reimagining the experience of finding a therapist, and investing in the platform foundations to enable this at scale, and building much of it with AI. We aren't just a billing layer; we are becoming the platform where care actually happens.

We're a Series D company with $325M+ in funding (a16z, Accel, Spark Capital, etc.), looking for exceptional people to help us achieve this mission. We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better.

About Provider Growth at Headway

The Provider Growth team owns the full lifecycle of how therapists find, join, and build their practice on Headway, from awareness through understanding the platform and seeing a healthy volume of patients in the first 90 days. We sit at the heart of Headway's business: a provider who is active and seeing patients is the engine of everything we do.

About This Role

We're hiring a Staff Product Manager to own provider activation. This person is responsible for educating new providers on how to be successful with Headway, helping them migrate their patients onto the platform, and ensuring we maximize the volume of high-quality appointments they have in their early tenure. This is one of the highest-leverage but least-invested-in areas of the product, core to driving provider sentiment, retention, and referral, alongside the core monetization moment.

What You'll Own

• Own the provider activation funnel, identify the stages that matter within activation and the thresholds that lead to high-quality retention
• Build the strategy to drive the volume of activated providers and appointments per new provider, leading to growth in provider retention and LTV
• Partner closely with other teams — including sales, CX, pricing, ranking, provider experience, and more — to ensure activation is effective, simple, and delightful
• Drive porting: the tools, flows, and incentives that help providers bring their existing patients to Headway
• Develop a well-segmented onboarding journey to build trust and confidence with new providers
• Define the team's strategy, OKRs, and roadmap

You'd be a great fit if...

• You've owned a complex growth or activation motion that required users to do real work and where impact was very closely tied to revenue
• You learn fast and can build a point of view on the connection between specific customer needs, user experience, and business outcomes
• You've influenced teams you don't manage — sales, CX, finance, pricing — and can drive alignment across competing priorities to maximize company-wide impact while building healthy relationships
• You're curious and someone who dives deep to build fluency and expertise
• You can make decisions, drive iterative progress without perfect information, and bring others on the journey

Compensation:

The expected base pay range for this position is $265,200 - $331,500, based on a variety of factors including qualifications, experience, and geographic location. In addition to base salary, this role may be eligible for an equity grant, depending on the position and level.

Comprehensive benefits:

• Medical
• dental
• vision
• HSA/FSA
• 401(k) including match for 2027!
• Carrot Fertility reimbursement
• paid parental, medical and caregiver leave.

We believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem – across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience. Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or receive other benefits and privileges of employment, please inform the recruiter when they contact you to schedule your interview.

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