Staff Product Manager, Mobile App & Growth

Ancestry; Lehi (UT); Hybrid; USD 140,000 - 157,000; Full time

Benefits offered by this job

Health benefits

Job summary

Ancestry is seeking a Staff Product Manager for the Mobile App (iOS & Android) within the Activate product organization. You will drive the strategic roadmap, focusing on converting DNA-first customers into Family History subscribers while streamlining early user conversion.

You will collaborate with PMs, designers, mobile engineers, data scientists, and researchers to elevate the mobile experience, improve retention, and impact subscription growth.

Qualifications

• 5+ years of product management experience in consumer-facing digital products.
• Hands-on mobile onboarding, paywall or subscription experience.

Responsibilities

• Lead the cross-functional product roadmap for the Mobile App under the Activate team’s strategy.
• Build and refine Bridges experiences connecting DNA Matches and Origins to family tree building.
• Support native mobile subscription and checkout architecture to improve UX and conversion.
• Increase in-app mobile GSA conversion, repeat 30-day usage, and long-term retention.
• Establish a clear 18-24 month roadmap for native mobile experiences and align senior leadership across teams.
• Define KPIs and guardrails to optimize app performance.
• Leverage user research, A/B testing, and analytics to guide decisions.

Skills

Product management

Mobile monetization

Growth & optimization

Data-driven

Cross-functional work

Mobile lifecycle

Genomics interest

Job description

Ancestry is seeking a Staff Product Manager for the Mobile App (iOS & Android) within the Activate product organization. You will drive the strategic roadmap, focusing on converting DNA-first customers into Family History subscribers while streamlining early user conversion.

You will collaborate with PMs, designers, mobile engineers, data scientists, and researchers to elevate the mobile experience, improve retention, and impact subscription growth.