Staff Product Manager, AI Platform Adoption

Fanatics; Redwood City (CA); Hybrid; USD 180,000 - 225,000; Full time

Job summary

Fanatics Commerce is building an AI platform to help teams build, deploy, and scale AI-powered agents and tools across the organization. The Staff Product Manager, AI Platform Adoption & Growth owns adoption and growth of that platform, identifying where teams struggle and removing onboarding friction through production.

This role collaborates with business and technology teams, fellow AI platform PMs, and engineering leaders to shape the roadmap using adoption data and demand signals,

Qualifications

• Significant product management experience owning ambiguous, high-impact problems.
• Demonstrated success growing adoption of a platform, product, tool, or capability.
• Strong customer discovery skills aligning problems with outcomes.
• Deep familiarity with modern AI/LLM patterns and related architectures.
• Exceptional communication to align engineers, product teams, and executives.

Responsibilities

• Build alignment across product, engineering, business, and leadership to accelerate AI platform adoption.
• Partner with distributed AI platform PMs and engineering leaders to inform priorities with adoption data.
• Route validated opportunities to the appropriate PM and engineering owners.

Skills

Product management

Platform adoption

Customer discovery

AI/LLM patterns

Executive communication

Cross-functional leadership

Decision making

Developer platforms

Tools

Agent frameworks

MCP servers

Orchestration platforms

Job description

Staff Product Manager, AI Platform Adoption

Redwood City, CA, United States

Fanatics Commerce is the global leader in licensed sports merchandise, operating a vertically integrated platform that designs, manufactures, and delivers officially licensed apparel, jerseys, headwear, and collectibles for major leagues, teams, and events worldwide. With more than 900 e-commerce sites and a global omnichannel presence across digital, in-venue, and retail, Fanatics Commerce reaches fans in over 180 countries and powers official fan experiences for many of the world's most iconic sports properties.

At Fanatics, we bring our BOLD Leadership Principles to life every day - building championship teams, obsessing over fans, acting with entrepreneurial speed, and delivering with a determined and relentless mindset.

Staff Product Manager, AI Platform Adoption & Growth

As we continue to scale our global platform, the Staff Product Manager, AI Platform Adoption & Growth will play a critical role in driving adoption and business impact of Fanatics Commerce's AI platform.

ROLE OVERVIEW

Fanatics Commerce is building an AI platform that makes it easier for teams to build, deploy, and scale AI-powered agents and tools across the organization. The Staff Product Manager, AI Platform Adoption & Growth owns the adoption and growth of that platform, identifying where teams struggle, removing friction from onboarding through production, and turning recurring customer needs into platform improvements. This role partners with business and technology teams, fellow AI platform PMs, and engineering leaders so that customer demand and adoption data shape the platform roadmap. The Staff Product Manager, AI Platform Adoption & Growth delivers business and fan impact through BOLD leadership and execution excellence, leveraging data, automation, and AI-enabled insights.

HOW WILL YOU DRIVE IMPACT

Success is measured by the ability to deliver results through BOLD capabilities and measurable outcomes.

Team & Leadership Impact (Build Championship Teams)

• Build alignment across product, engineering, business, and senior leadership on the actions required to accelerate AI platform adoption, without relying on formal authority
• Partner with the globally distributed AI platform PM team, including peers focused on AI/agentic solution capabilities and the platform's core control plane, and with engineering leaders to ensure adoption data and customer demand inform platform priorities
• Route validated opportunities to the appropriate PM and engineering owners so delivery does not depend on a single person

Fan & Customer Impact (Obsessed with Fans)

• Develop a deep understanding of internal customers, their workflows, and their pain points, and learn why teams adopt, struggle with, or move away from the platform
• Own and continuously improve the customer journey from initial engagement through onboarding, first value, production deployment, and sustained usage
• Partner with business and technology teams to define problems, desired outcomes, and potential value where AI can improve products, processes, and customer experiences
• Help teams demonstrate and communicate the value they achieve through the platform

Innovation & Problem Solving (Limitless Entrepreneurial Spirit)

• Rapidly validate promising AI opportunities through lightweight prototypes, experiments, and proofs of concept
• Determine whether an opportunity fits existing platform capabilities, requires a new platform capability, or is better suited to a business-specific solution
• Identify recurring needs where reusable platform capabilities can unlock adoption across multiple teams
• Evaluate emerging AI technologies and patterns for meaningful potential for Fanatics Commerce

Ownership & Execution (Determined & Relentless Mindset)

• Own the adoption strategy for Fanatics Commerce's AI platform and define the metrics that demonstrate successful adoption, activation, time-to-value, sustained usage, and business impact
• Identify and remove barriers to adoption across onboarding, platform capabilities, documentation, tooling, and operating processes
• Develop repeatable mechanisms and programs that help more teams adopt and scale their use of the platform
• Own the operating rhythm and narrative with senior leadership, communicating progress, adoption barriers, emerging opportunities, and areas requiring additional investment

We are building a future-ready organization. This role is expected to:

• Apply AI and technology to improve efficiency, quality, and outcomes
• Use data and digital tools to inform decisions and enhance performance
• Demonstrate curiosity and adaptability in adopting new technologies and ways of working
• Contribute to a culture of innovation and continuous improvement

CAPABILITIES & EXPERIENCE YOU BRING

Required Qualifications:

• Significant product management experience with a track record of owning ambiguous, high-impact problems and driving outcomes through influence rather than authority
• Demonstrated success growing adoption of a platform, product, tool, or capability across a complex organization
• Strong customer discovery skills and the ability to connect customer problems, product decisions, adoption, and measurable business outcomes
• Deep familiarity with modern AI/LLM application patterns, and enough understanding of agent architectures, tool calling, MCP-style protocols, and platform trade-offs to partner credibly with engineers
• Exceptional communication skills, with the ability to create clarity from complexity and engage engineers, product teams, business leaders, and senior executives
• Strong product judgment and first-principles thinking, with the ability to cut through ambiguity, challenge assumptions, and make thoughtful trade-offs
• Nice to have: experience building or growing internal developer platforms, infrastructure, or enterprise technology products; experience with agent frameworks, MCP servers, or orchestration platforms; experience in e-commerce, sports, or consumer technology

WORK LOCATION

Hybrid: The primary place of performance of this role is the Company's office located in Redwood City, CA subject to the Company's current hybrid work policy. This role currently requires in-office presence (Tuesday, Wednesday, Thursday).

At Fanatics, we operate with a BOLD mindset—We Build Championship Teams, we're Obsessed with Fans, we embrace a Limitless Entrepreneurial Spirit, and we approach every challenge with a Determined & Relentless Mindset. If you're ready to contribute to a dynamic, fast-paced environment that thrives on collaboration and growth, we want you to be part of our team.

The salary range represents base pay only and does not include short-term or long-term incentive compensation. When determining base pay as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training.For information about our benefits, please visit https://benefitsatfanatics.com/

Salary Range

$180,000 - $225,000 USD

Fanatics Commerce has a broad range of online, sports venue, and vertical apparel partnerships worldwide, including comprehensive partnerships with leading leagues, teams, colleges, and sports organizations across the world—including the NFL, NBA, MLB, NHL, MLS, Formula 1, and Australian Football League (AFL); the Dallas Cowboys, Golden State Warriors, Paris Saint-Germain, Chelsea FC, and Tokyo Giants; the University of Notre Dame, University of Alabama, and University of Texas; the International Olympic Committee (IOC), England Rugby, and the Union of European Football Associations (UEFA).

At Fanatics Commerce, we infuse our BOLD Leadership Principles in everything we do:

• Build Championship Teams
• Obsessed with Fans
• Limitless Entrepreneurial Spirit
• Determined and Relentless Mindset

As set forth in Fanatics Commerce's Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.