Staff Marketing Programs Manager

Illumina; San Diego (CA); On-site; USD 118,000 - 177,000; Full time

Job summary

Illumina is hiring a Staff Marketing Programs Manager in the United States to lead regional multi-channel campaigns for our next‑generation sequencing products. You will work with global and regional teams to plan, develop, and execute programs that accelerate pipeline growth and revenue.

The role requires a strong track record in campaign development, cross-functional collaboration, and experience in genomics or sequencing workflows.

Qualifications

• Typically requires a minimum of 8 years of related experience with a Bachelor’s degree; or 6 years and a Master’s degree.
• Proven track record and experience in leading campaign development and execution.
• Sales experience, research experience in a life science discipline, genomics experience, or hands-on sequencing experience, also highly desirable.

Responsibilities

• Brainstorm, develop and execute regional multi-channel marketing plans with global and sub-regional field marketing to drive pipeline acceleration and near-term revenue.
• Interpret market data and field input to shape marketing programs and action plans.
• Manage concurrent execution of multiple tactics within a program and link tactics to segment strategy.
• Identify and use various marketing channels to reach target market segments.
• Report on campaign performance (KPIs) and implement improvements to optimize ROI.
• Maintain and oversee campaign budgets, ensuring 95-100% quarterly spending on marketing programs.
• Participate in quarterly and annual planning and review cycles.

Skills

Campaign management

Cross-functional collaboration

Sales experience

Genomics experience

Sequencing experience

Education

Bachelor’s degree

Master’s degree

Job description

What if the work you did every day could impact the lives of people you know? Or all of humanity? At Illumina, we are expanding access to genomic technology to realize health equity for billions of people around the world. Our efforts enable life-changing discoveries that are transforming human health through the early detection and diagnosis of diseases and new treatment options for patients. Working at Illumina means being part of something bigger than yourself. Every person, in every role, has the opportunity to make a difference. Surrounded by extraordinary people, inspiring leaders, and world changing projects, you will do more and become more than you ever thought possible.

Position Summary

The role of Staff Marketing Programs Manager is responsible for advancing the use of next-generation sequencing (NGS) in specific markets that Illumina serves. The ideal candidate will have a strong blend of professional and/or educational experience in next generation sequencing as well as experience in multi-channel and integrated marketing communications development and execution. Candidates should also have demonstrated experience working cross-functionally in a large matrixed organization. This role will be responsible for planning, development, and execution of all regional marketing programs as it relates to Illumina’s multiomics products and research segments.

Responsibilities

• Brainstorm, develop and execute meaningful and measurable regional multi-channel marketing plans in conjunction with global and sub-regional field marketing to drive pipeline acceleration and impact near-term revenue
• Interpret market data and input from the field marketing team to effectively leverage into marketing programs/action plans
• Manage the concurrent execution of a variety of marketing tactics within a given program and ensure linkage of tactics to overall segment strategy
• Effectively identify and use various marketing channels to achieve the desired response within a market segment
• Report and monitor campaign performance (KPI’s) and implement improvements in order to optimize campaign return on investment (ROI), and improve business impact
• Maintain and oversee campaign budget for respective areas of the business; this includes ensuring 95-100% of quarterly allocation is spent on Marketing Programs to drive near and long-term revenue goals
• Participate in quarterly and annual planning and review cycles

Requirements

• Typically requires a minimum of 8 years of related experience with a Bachelor’s degree; or 6 years and a Master’s degree
• Proven track record and experience in leading campaign development and execution
• Sales experience, research experience in a life science discipline, genomics experience, or hands‑on sequencing experience, also highly desirable

Compensation

The estimated base salary range for the Staff Marketing Programs Manager role based in the United States of America is: $118,200 - $177,200. Should the level or location of the role change during the hiring process, the applicable base pay range may be updated accordingly. The range reflects long‑term growth in the role; therefore, most candidates are hired between the minimum and middle of the range. Placement depends on experience, skills, location, and internal equity. Additionally, all employees are eligible for one of our variable cash programs (bonus or commission) and eligible roles may receive equity as part of the compensation package.

Benefits

We offer a wide range of benefits as innovative as our work, including access to genomics sequencing, family planning, health/dental/vision, retirement benefits, and paid time off.

Company Culture & Diversity

We are a company deeply rooted in belonging, promoting an inclusive environment where employees feel valued and empowered to contribute to our mission. Built on a strong foundation, Illumina has always prioritized openness, collaboration, and seeking alternative perspectives to propel innovation in genomics. We are proud to confirm a zero-net gap in pay, regardless of gender, ethnicity, or race. We also have several Employee Resource Groups (ERG) that deliver career development experiences, increase cultural awareness, and offer opportunities to engage in social responsibility.

Equality & Inclusion Statement

We are proud to be an equal opportunity employer committed to providing employment opportunity regardless of sex, race, creed, color, gender, religion, marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, pregnancy, military or veteran status, citizenship status, and genetic information.

Background Checks

Illumina conducts background checks on applicants for whom a conditional offer of employment has been made. Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable local, state, and federal laws. Background check results may potentially result in the withdrawal of a conditional offer of employment. The background check process and any decisions made as a result shall be made in accordance with all applicable local, state, and federal laws.

AI & Accessibility

Illumina prohibits the use of generative artificial intelligence (AI) in the application and interview process. If you require accommodation to complete the application or interview process, please contact [e-mail].

To learn more, visit: https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf.

Visa Sponsorship

This role is not eligible for visa sponsorship.

Mission Statement

The potential of genomics to change the world is unparalleled. At Illumina, we are leading the way. Our technology empowers researchers and clinicians globally to improve cancer treatments, change the course of diseases, protect the environment, and fight food insecurity. We are made up of dedicated professionals, all‑in on creating a better world – and we need every skill set on our path to making genomics useful for all. Learn more about life at Illumina.