Sr. Trade Marketing Manager, FMC & Kinder Snacks

Ferrero International S.A.; New Jersey; Hybrid; USD 166,000 - 208,000; Full time

Benefits offered by this job

Health insurance

Retirement plans

Paid time off

Job summary

Ferrero in Parsippany, NJ seeks a Sr. Trade Marketing Manager to lead in-store activity strategy, DSMP execution, and annual planning for Mainstream Chocolate, including Kinder brands. You will collaborate with Brand, Marketing, Sales Operations, and Finance to drive the brand at retail.

The role oversees the in-store calendar, pricing architectures, and trade investment while mentoring two direct reports. A strong leadership, analytical mindset and cross-functional partnership are essential.

Qualifications

• 5+ to 10+ years in a CPG setting with significant sales experience.
• Experience across multi-channel retail including grocery, e-commerce and discounters.
• Strong brand, trade, and customer marketing background with JBPS delivery.

Responsibilities

• Develop and cascade the Go to Market plan for distribution, shelving, merchandising and pricing.
• Lead in-store activity calendar and tentpoles in partnership with Brand and Sales teams.
• Create sales tools and displays to drive sell-in of activations and launches.

Skills

CPG experience

Multi-channel retail

Brand / Trade Marketing

Leadership

Budgeting

Education

Bachelor's in business/marketing

MBA preferred

Tools

Microsoft Office

Excel

PowerPoint

Job description

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About the Role:

We have a current opening for aSr. Trade Marketing Manager, FMC & Kinder Snacks and are actively reviewing applications.

Sr. Trade Marketing Manager – Mainstream Chocolate Seasons and Kinder Joy will be responsible for the in-store activity strategy to execute the brand strategy at retail. This includes developing and cascading the Go to Market plan detailing the execution standards for distribution, shelving, merchandising, and pricing (DSMP). This position owns the in-store activity calendar for the brand, and the DSMP and Financial KPI attainment for assigned brands/segments. Support and provide thought leadership among key cross-functional internal relationships, including Category Management, Marketing, Sales Operations, Demand Planning, and Sales Account Teams.

This role is hybrid, and will be based out of our North American HQ in Parsippany, NJ.

Main Responsibilities:

In-Store Activity Strategy

• Develop the Go to Market plan including execution standards for distribution, shelving, merchandising, and pricing (DSMP)
• Cascade the Brand strategy at both total Market and Retail by channel to the whole Sales organization
• Develop the in-store activity calendar by session / channel in close partnership with Brand, prioritizing the tentpoles / promos to provide clear guidance to the sales organization
• Develop sales supporting tools (e.g. everyday display catalogues + development of display for new launches) to ensure a successful sell in of FMC + Kinder Snack activations and tentpoles
• Monitor competitive activity to ensure external factors are incorporated into business plans
• Develop trade and consumer unit pack/price architecture framework to deliver strategic channel and customer opportunities from stage 1 to all the New product launch, and reassess all the current Brands PPA to highlight possible white spaces to close
• Responsible (with Marketing) for the development, push and execution of in-store activations and POS.
• Partner with Brand and Packaging team to develop solutions to challenge status quo and improve profitability where possible

Annual Planning & Trade Investment

• Provides input to the S&OP process on changes in distribution, promotion, and customer/channel strategy
• Aligns with Shopper Marketing on the shopper marketing plans and eCommerce investment
• With Marketing proposes the Budget (volume and revenue) of the assigned brands
• Aligns with Marketing, Sales, Finance, and Trade Business Intelligence on the trade spend budget and promotion plan

Human Resources Management

• Operates in accordance with Group guidelines to recruit, manage, motivate, coach and develop 2 direct Trade Marketing reports.
• Develops a cohesive, aligned and motivated team with agreed and synergistic MBOs
• Ensures “people development plans” via training and performance development management.
• Maintains a succession plan to continually grow/upgrade the organization.
• Directs and maintains various activities designed to promote and maintain a high level of employee engagement.

About You:

• 8-10 years relevant experience required in a CPG setting, with extensive sales experience
• Multi-channel CPG experience including: C-store, Mass, Grocery, Dollar, e-Comm & EU Discounters
• Significant experience of Brand / Trade / Customer Marketing, supporting delivery of effective JBPS
• Bachelor s degree in a business/marketing discipline required; MBA preferred
• Inspirational leadership and man-management style that promotes teamwork and nurtures top talent
• Strong communication skills with an ability to outline and reinforce the Group & Regional vision / strategy
• Strong decision making and interpersonal skills with an ability to influence at the most Senior levels
• Commercially astute with strong business sense and excellent problem solving / analytical skills
• Proficient in Microsoft Office, including the knowledge of Word, Excel, Power Point and One Note
• Management presentation competencies to effectively present key category insights in front of internal and external stakeholders
• Candidates should possess strong collaborative capabilities, high integrity & ethics, and operate daily with the company\'s values in mind
• Experience managing a team to deliver results
• Line manager experience providing career development for team members
• Global mindset; desire to build a successful career with a growing global company

Artificial Intelligence Disclosure
As part of our recruitment process, Ferrero may use artificial intelligence (AI) enabled tools to assist with reviewing candidate applications. These tools are used solely to support recruiters by summarizing application information and identifying potential alignment with job requirements. AI does not independently screen out or select candidates, and it does not replace human judgment. Final decisions regarding candidate progression are always made by Ferrero recruiters and hiring managers.

What We Offer:

Careers with caring built in - discover our benefits here .

The base compensation range for this position is $166,000.00 - $208,000.00. Actual compensation will be determined based on experience, qualifications, and other job-related factors permitted by law. This range represents the anticipated salary for this position at this time.

In addition to base salary, we offer a comprehensive benefits package, including health insurance, retirement plans, paid time off, and other benefits.

About Ferrero:

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com .

DE&I at Ferrero:

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
Find out more here .

Ferrero is an equal opportunity employer and complies with all applicable human rights laws. Ferrero will recruit, hire, train, and promote all persons without regard to race, creed, color, sex (including pregnancy, gender, sexual orientation, and gender identity), religion, national origin or ancestry, age, disability, or history of disability (except where physical or mental abilities are a bona fide occupational requirement and the individual is not able to perform the essential functions of the position even with reasonable accommodations), citizenship, or any other protected characteristic.

Ferrero will accommodate the needs of applicants with disabilities throughout all stages of the selection process. If you need accommodation during the recruitment process, please advise the People & Organization (HR) Representative. Information relating to the need for accommodation and accommodation measures will be addressed confidentially.