Manager, Dealer Digital Strategy

Ford Motor Company; Allen Park (MI); Hybrid; USD 116,000 - 218,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

Family care days and parental leave

Vehicle discount program

Tuition assistance

Paid time off

Job summary

Ford Motor Company is seeking a Manager, Dealer Digital Strategy to lead our dealer digital ecosystem transformation within FCSD. You will guide the orchestration of tools, drive RO growth, and deliver tech-stack-driven guidance for dealers and their operations.

You will partner with regional teams to pilot Ford-approved tools, benchmark vendors, and ensure seamless integrations with DMS and Scheduler systems. This role is hybrid and important for nationwide deployment.

Qualifications

• Bachelor’s degree in Business, Marketing, Project Management, or a related field.
• 7+ years of professional experience with 3–5 years in a managerial or lead role.
• 3+ years in 3rd party partnership management or strategic sourcing within technology.
• 3+ years of dealer/customer research to inform strategic tech decisions.
• 2+ years managing or working with DMS and Service Scheduler integrations.
• Proven ability to guide and scale strategy from conception to network-wide implementation.

Responsibilities

• Lead strategy to transition dealers to a Ford-vetted ecosystem, starting with Video Check and AI Lead Management.
• Conduct market research to identify best-in-class providers filling gaps between Ford products and dealer needs.
• Act as a consultant to dealers with tailored, tech-stack-specific guidance for seamless integration.
• Identify and implement service capabilities to drive RO growth and reduce RO duration.
• Collaborate with technical teams to build data pipelines and two-way integrations with partners.
• Benchmark and negotiate with 3rd party vendors for best pricing and service levels.
• Work with regional leads to pilot initiatives ensuring Ford-approved tools fit dealership operations.

Skills

DMS integrations

3rd party partnerships

Strategic sourcing

Dealer research

Vendor negotiation

Project management

Leadership

Education

Bachelor’s degree in Business/Marketing/PM

Tools

DMS software

Job description

We made history and now we work to transform the future - for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters.

Our Marketing, Sales & Service organization advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing, sales and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes, ears and voice of Ford.

In this position...

Are you a visionary leader passionate about revolutionizing the automotive retail experience through cutting-edge digital innovation? Ford Customer Service Division (FCSD) is committed to delivering an exceptional ownership experience throughout the full vehicle lifecycle. We are seeking a Manager, Dealer Digital Strategy, to lead our 3rd party partnership strategy.

In this role, you will move Ford from a landscape of fragmented tools to a trusted ecosystem. You will not simply mandate tools, but rather orchestrate, guide, and scale a suite of best-class service capabilities. Your mission is to build dealer trust, drive Repair Order (RO) growth, and reduce RO duration by providing dealers with personalized, tech-stack-specific guidance.

What You’ll Do...

In this role, you will lead initiatives to enhance the dealership technology landscape and digital customer experience. You will be instrumental in bridging strategic vision with practical implementation for our dealer partners.

• Lead the strategy to transition dealers from fragmented 3rd party tools to a Ford-vetted ecosystem, focusing initially on Video Check and AI Lead Management capabilities.
• Conduct deep-market research to identify best-in-class providers that fill gaps between Ford-built products and existing dealer needs.
• Act as a consultant to dealers, providing tailored, tech-stack-specific guidance (based on their specific DMS and Scheduler) to ensure seamless integration and adoption.
• Identify and implement service capabilities that drive RO growth and reduce RO duration throughout the customer service journey.
• Work with technical teams to build governed data pipelines and 2-way integrations with vetted partners, defining clear guardrails for data sharing and measurement.
• Benchmark and negotiate with 3rd party vendors on behalf of the dealer network to ensure best-in-class pricing and service levels.
• Collaborate with regional leads and dealer partners to pilot initiatives, ensuring Ford-approved tools fit within the reality of dealership operations.

You’ll have...

Minimum

• Bachelor’s degree in Business, Marketing, Project Management, or a related field.
• Minimum of 7 years of professional experience, with at least 3-5 years in a managerial or lead role.
• 3+ years of experience in 3rd party partnership management or strategic sourcing within the technology space.
• 3+ years of experience conducting customer and dealer research to inform strategic technology decisions.
• 2+ years of experience managing or working with DMS (Dealer Management System) and Service Scheduler integrations.
• Proven experience taking a "guide and scale" strategy from conception through successful network-wide implementation.

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder...or all of the above? No matter what you choose, we offer a work life that works for you, including:

• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year's Day
• Paid time off and the option to purchase additional vacation time.

This position is leadership level 6 and ranges from $115,500-$218,100.

Final determination of salary grade will be based on candidate's skills and experience, and base salary will be set within the applicable range according to job scope, responsibility and competitive market value.

For more information on salary and benefits, click here: https://fordcareers.co/LL6

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States.

Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.

This position is hybrid with a requirement to be onsite four or more days per week.