Sr Staff Sub-Regional Marketing Business Partner - US1 - Northeast & South

Illumina; United States; Remote; USD 152,000 - 229,000; Full time

Job summary

Join a forward-thinking company dedicated to transforming human health through genomic technology. In this pivotal marketing role, you will craft and execute strategies that align with commercial goals, ensuring impactful engagement across diverse markets. Collaborate with exceptional teams to drive product launches and demand generation, while fostering a culture of innovation and inclusivity. Your contributions will directly influence the future of healthcare, making a meaningful difference in lives worldwide. Embrace the opportunity to grow professionally and personally in a dynamic environment where your work truly matters.

Benefits

Genomics sequencing access

Family planning

Health, dental, and vision insurance

Retirement plan

Paid time off

Qualifications

• 12+ years of marketing experience in life sciences or healthcare.
• 6+ years of people management or team leadership.

Responsibilities

• Formulate marketing plans to support commercial goals.
• Develop go-to-market strategies and drive execution.

Skills

Strategic Thinking

Excellent Communication

Relationship Building

Organizational Skills

Goal Setting

Education

Bachelor’s degree in Life Sciences

Advanced degree (MS, PhD)

MBA

Job description

What if the work you did every day could impact the lives of people you know? Or all of humanity?

At Illumina, we are expanding access to genomic technology to realize health equity for billions of people around the world. Our efforts enable life-changing discoveries that are transforming human health through the early detection and diagnosis of diseases and new treatment options for patients. Working at Illumina means being part of something bigger than yourself. Every person, in every role, has the opportunity to make a difference.

Surrounded by extraordinary people, inspiring leaders, and world-changing projects, you will do more and become more than you ever thought possible.

Position Responsibilities:

1. Formulate the marketing plan to support Illumina’s commercial goals in the sub-region.
2. Develop go-to-market strategies and drive execution of those strategies with clear milestones and action plans.
3. Ensure marketing plans are relevant to the specific market and customers while aligning to Illumina’s strategies, product positioning, and branding.
4. Develop a marketing tactics flight plan together with Regional Field Marketing Programs, Events, Tradeshows, and Digital shared resource teams.
5. Ensure alignment of activities and product/segment strategies internally, with clear metrics for delivery and effectiveness.
6. Balance OpEx for plans with revenue commitments across the sub-region and region, collaborating with the Head of Regional Field Marketing.
7. Assess customer pipeline marketing KPIs in the sub-region by stage, aligned with regional business plan (RBP) targets.
8. Build a target customer engagement plan in the sub-region with cross-functional teams.
9. Report on customer pipeline health KPIs regularly and adjust plans to meet targets.
10. Coordinate with regional and global teams to monitor KPIs and optimize pipeline health and ROI.
11. Serve as the sub-regional marketing point of contact within a complex, matrixed organization, collaborating across functions including Global Product and Customer Segment Marketing.

Education:

• Bachelor’s degree in Life Sciences, Marketing, or related field required.
• Advanced degree (MS, PhD) preferred.
• MBA is a plus.

Experience:

• Minimum of 12 years of marketing experience in life sciences, genomics, or healthcare sectors.
• 6+ years of people management or team/project leadership.
• Proven success in strategic marketing, product launches, and demand generation.
• Experience in highly matrixed, global organizations.
• Familiarity with genetic technologies and their applications.

Skills:

• Excellent communication and storytelling skills.
• Strategic, data-driven, customer-first mindset.
• Ability to influence and build relationships across complex teams.
• Strong organizational and project management skills.
• Ability to set goals, develop plans, and lead initiatives independently.
• Willingness to travel up to 25%.

The estimated base salary range for this role in the US is $152,600 - $228,800, with additional benefits and variable compensation options. Illumina is committed to diversity and inclusion, offering equal employment opportunities and a range of employee resource groups. Background checks are conducted for final candidates, and accommodations are available for applicants with disabilities.