Sr. Staff Program Manager - Edge Product Marketing (Remote)

Seagate Technology; California, Fremont (MO, CA); Remote; USD 137,000 - 200,000; Full time

Job summary

An established industry player is seeking a dynamic Product Marketing Lead to spearhead product launch initiatives and drive market strategies. This fully remote position offers the chance to work collaboratively across various teams, ensuring that innovative products resonate with consumers. With a focus on storytelling and brand management, you'll play a pivotal role in enhancing product visibility and driving sales. If you have a passion for marketing and a knack for strategic thinking, this opportunity could be your next career milestone.

Benefits

Health Insurance

401(k)

Stock Purchase Plan

Paid Time Off

Parental Leave

Qualifications

• Expertise in developing product positioning strategies.
• Proficiency in market research and consumer insights.

Responsibilities

• Develop robust product launch plans and market strategies.
• Collaborate with cross-functional teams for product success.

Skills

Product Positioning

Market Research

Brand Management

Campaign Management

Storytelling

Creative Direction

Customer Insights

Communication Skills

Strategic Thinking

Education

Bachelor's degree in Business/Marketing

Master's degree in Business/Marketing

Tools

Microsoft Suite

Adobe Creative Cloud

Job description

About our group:

The Edge Datacenter Marketing group is responsible for enabling a successful Go-To-Market strategy, focusing on customer acquisition, revenue growth, and profitability across our portfolio. This team collaborates cross-functionally to define current and future business strategies, setting the direction for market leadership across all Edge Datacenter verticals, including Exos Enterprise, Ironwolf NAS, and Skyhawk Video product lines.

About the role - you will:

As a Product Marketing lead, your primary responsibility will be developing robust product launch plans and launching products into the market. This role requires quick information processing, decision-making skills, and effective collaboration with teams such as creative services, segment leaders, channel marketers, operations, engineering, technical marketing, and customer care. You will own product marketing activities and serve as the voice of the product for Edge Data Center Devices.

Requirements and Scope

• Product Positioning: Expertise in developing and implementing strategies to differentiate products in the market.
• Market Research: Ability to conduct thorough research to understand consumer needs and preferences.
• Brand Management: Skilled at managing and enhancing brand image through marketing campaigns.
• Campaign Management: Experience in planning, executing, and optimizing marketing campaigns to increase product awareness and sales.
• Storytelling: Ability to craft compelling stories about the product to engage stakeholders.
• Creative Direction: Experience creating marketing materials, including product guides, web pages, packaging, etc.
• Customer Insights: Proficiency in gathering and analyzing insights to inform strategies.
• Communication Skills: Ability to convey complex ideas simply and collaborate effectively.
• Strategic Thinking: Skill in developing and executing strategic plans for product success.

About you:

• Strong presentation skills and a passion for storytelling.
• A sense of humor and ability to collaborate with a broad team.
• Proficiency with Microsoft Suite; CoPilot experience is a plus.

Your experience includes:

• Experience with Adobe Creative Cloud is a bonus but not required.
• Experience with visual mockups and video creation is a bonus but not required.
• Bachelor's degree in Business/Marketing or equivalent; Master's preferred.

Location: Remote United States. This is a fully remote position with specific state eligibility. The estimated salary range is $137,000 - $200,000, based on location, skills, and experience. Seagate offers comprehensive benefits including health insurance, 401(k), stock purchase plan, paid time off, and parental leave.