Sr. Specialist, Marketing

Comcast (CC) of Willow Grove; Berlin (CT); On-site; USD 85,000 - 125,000; Full time

Job summary

Comcast is seeking a Marketing Content Specialist to research, develop, and oversee marketing materials. You will serve as a communications hub, mentor junior teammates, and translate business goals into actionable insights that drive program optimization.

The role requires collaboration to align marketing initiatives with company strategy and to deliver impactful content across channels. A flexible schedule may be required to support campaigns and deadlines.

Qualifications

• Bachelor's degree in marketing, communications, or related field is preferred.
• 5-7 years of relevant marketing content or communications experience.
• Strong writing, editing, and project management skills.
• Experience translating business goals into marketing insights.

Responsibilities

• Drive sales operations support by coordinating incentive programs and training communications for frontline teams.
• Research and draft marketing materials, presenting findings to management.
• Review literature to ensure marketing projects reflect past materials and strategies.
• Serve as the initial contact for marketing inquiries and clarifications.
• Provide mentorship and oversight to junior team members and guide their projects.
• Gather market insights to inform marketing strategies and decision-making.
• Translate business objectives into analytical market insights.
• Contribute to reports that measure marketing initiative success and impact.
• Support continuous improvement of marketing programs through analysis and reporting.
• Exercise independent judgment in matters of significance and adjust priorities as needed.
• Maintain regular attendance and be available for nights and weekends when required.
• Other duties as assigned.

Skills

Customer Experience (CX)

Marketing Campaigns

Marketing Strategies

Education

Bachelor's Degree

Job description

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

This job involves researching and developing marketing content, serving as a communications hub, and guiding junior team members. It includes analyzing industry data, translating business goals into actionable insights, and contributing to the evaluation of marketing effectiveness. The role supports ongoing program optimization to align with the company's strategic objectives.

Job Description

Responsibilities:

• Drive sales operations performance by supporting sales incentive programs, coordinating offer and product training communications, and enabling frontline teams with the resources needed to achieve business goals.
• Researching and drafting marketing materials, presenting findings to management for review
• Reviewing relevant literature to ensure current marketing projects are informed by past materials and strategies
• Serving as the initial point of contact for marketing team communication inquiries and clarifications
• Providing mentorship and oversight to junior team members, guiding their project involvement
• Gathering market insights to inform and shape marketing strategies
• Assisting in the translation of business objectives into analytical frameworks for market insights
• Contributing to the creation of reports that measure the success of marketing initiatives
• Supporting the continuous improvement of marketing programs through analysis and reporting
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
• Other duties and responsibilities as assigned.
• Employees at all levels are expected to: Understand our Operating Principles; make them the guidelines for how you do your job. Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services. Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences. Win as a team make big things happen by working together and being open to new ideas. Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers. Drive results and growth. Support a culture of inclusion in how you work and lead. Do what's right for each other, our customers, investors and our communities.

Disclaimer:

This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Skills

Customer Experience (CX), Marketing Campaigns, Marketing Strategies

We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools that are personalized to meet the needs of your reality—to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the benefits summary on our careers site for more details.

Education

Bachelor's Degree While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Certifications (if applicable)

Relevant Work Experience 5-7 Years

Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

At Comcast , you have the power to connect the world. Your career options are endless as you grow in your career. Explore your future with access to a variety of teams, locations, and resources in an expanding network. You can also explore additional opportunities at our company, NBCUniversal.