Sr. Specialist, Influencer Marketing - Orange Apron Media

The Home Depot; Atlanta (GA); On-site; USD 60,000 - 90,000; Full time

Job summary

An established industry player is seeking a Sr. Specialist in Influencer Marketing to lead innovative marketing campaigns. This role involves collaborating with cross-functional teams to develop and execute strategic marketing initiatives, manage vendor relationships, and analyze campaign performance. The ideal candidate will have a strong understanding of marketing ecosystems and excellent communication skills. Join a dynamic environment where your contributions will shape impactful marketing strategies and drive engagement across various platforms.

Qualifications

• 3+ years of experience in marketing, sponsorship, or event planning.
• Strong knowledge of marketing and social media ecosystems.

Responsibilities

• Develop strategic marketing campaigns with minimal oversight.
• Manage campaign measurement tools and analyze data for insights.
• Research new vendors and channels for marketing opportunities.

Skills

Excellent communication skills

Understanding of marketing ecosystems

Project management

Multitasking

Knowledge of online marketing

Education

Bachelor’s degree or equivalent

Job description

Join to apply for the Sr. Specialist, Influencer Marketing - Orange Apron Media role at The Home Depot

Position Purpose

Leads in-house and agency-led marketing program management and execution. Responsible for building internal and external materials and presentations, monitoring and reporting on campaign activity, and collaborating with internal and agency teams on program logistics and details.

Key Responsibilities

1. Develop Marketing Campaigns (50%) - Partner with supervisor to develop strategic marketing campaigns and events; support planning, implementation, and execution; contribute ideas and strategies; develop marketing recommendations, POVs, campaign materials, and communications with minimal oversight; maintain relationships with cross-functional teams to align on business priorities and secure approvals.
2. Reporting (20%) - Manage campaign measurement tools; work with agency partners and analytics teams to collect, compile, and analyze campaign data; make insights-based recommendations and optimizations.
3. Trending Subject Matter Expert (10%) - Research and stay current on new vendors, channels, and content; identify new partners and campaign opportunities; conduct competitive benchmarking and trend analysis to inform leadership.
4. Vendor Relationships (20%) - Manage external partners, vendors, and agencies to ensure timely, strategic, and budget-compliant execution.

Additional Details

• Reports to: Manager
• Direct Reports: None
• Travel: None required
• Physical Requirements: Mostly sitting; occasional light movement or lifting
• Working Conditions: Indoor, comfortable environment

Minimum Qualifications

• Must be 18 years or older
• Legally permitted to work in the U.S.

Preferred Qualifications

• Excellent communication skills
• Understanding of marketing and social media ecosystems
• Experience in marketing, sponsorship, event planning, or agency management
• Ability to multitask and manage projects effectively
• Knowledge of online marketing, advertising, and e-commerce
• Experience with scope and budget management

Education & Experience

• Bachelor’s degree or equivalent
• Minimum 3 years of relevant work experience

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