Sr. Specialist, Influencer Marketing - AF

Abercrombie & Fitch Co.; Columbus (OH); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Merchandise discount on all brands

Work from anywhere (some days/weeks)

Paid parental and adoption leave

Flexibility and wellness programs

Competitive PTO and benefits

Job summary

Abercrombie & Fitch Co. is seeking a Senior Specialist, Influencer Marketing to drive influencer programs and collaborate with cross‑functional partners at the Global Home Office in Columbus, Ohio.

You will lead project management, strategy and optimization, product seeding, events, and ambassador programs while expanding our creator ecosystem. This role requires 5+ years in influencer marketing for lifestyle/fashion brands, strong negotiation and relationship skills, and the ability to manage

Qualifications

• Bachelor’s degree in Marketing, Advertising or related field or relevant experience.
• 5+ years of experience in influencer marketing for large brands.
• 3+ years in program development/ management with influencer or ambassador programs.
• Experience managing an external agency/vendor.
• Some existing relationships with relevant influencers.
• Strong ability to balance multiple projects and priorities.

Responsibilities

• Manage and grow the creator ecosystem while aligning with the marketing strategy.
• Lead brainstorms and plan sessions to integrate activations into campaigns.
• Manage strategy and execution of influencer programs, including briefs, calendars, seeding, and reporting.
• Oversee events, casting, travel logistics, and multi-day influencer trips.
• Grow Abercrombie’s ambassador program and oversee related roles.
• Ensure content approvals meet brand and FTC guidelines.
• Develop creator partnerships, vet risks, and drive brand awareness and conversions.
• Collaborate with product to develop gifting/seeding strategies for priority products.
• Negotiate contracts with creators, agencies, and vendors.

Skills

Influencer marketing

Program management

Creative collaboration

Negotiation

Relationship building

Analytics

Education

Bachelor’s degree in Marketing, Advertising or related field

Job description

Job Description:

The Senior Specialist, InfluencerMarketingwill play a key role in driving all influencer-related marketing programs. This individual will work closely with cross-functional partners (Legal, Strategy, Creative,Social Media, Product, CRM, Loyalty, Paid) and external partners (Agencies,Influencers, VIPs) to lead programs that ladder up to our global marketing strategy and goals. This role willberesponsibleforproject management,strategyandoptimization, managingproduct sampling and event coordination support, growing our roster of tried-and-true brand advocates, and more.

This job is located at our Global Home Office in Columbus, Ohio.

What Will You Be Doing?

Program Management and Strategic Ownership

• Manage and drive the growth of the Abercrombie & Fitch andabercrombiekidscreator ecosystemwhile implementing proven and innovative tactics aligned with the broader marketing strategy.


• Lead seasonal brainstorm and planning sessions to integratecreator activations into the overarching marketing campaigns;maintainopen communication throughout execution to ensure cohesion with other brand tactics ismaintained.


• Managestrategy& execution ofinfluencerprogramsfor brand and/or product campaigns, including managing agency relationships, building campaign briefs,maintainingpromotion calendar, product seeding, and campaign performancereporting


• Manage casting, campaign briefs, product seeding, travellogistics,and campaign performance for all Brand Strategy ideated eventsincludingsingle-event attendance,campaign photoshoots,andmulti-day influencer trips


• Manage strategy & executionof Abercrombie’sambassador program(Creator Suite), focused on growing and nurturing a community that buildsbrand love, product awareness, customer insights, and community engagement; oversee Associate Specialist role, dedicatedto the execution of this program


• Lead reviews and approvals of influencer content ensuring deliverables are brand-right andadheresto FTC guidelines.


• Source new and nurture existing relationships to create symbiotic partnerships with creators to drive mass brand awareness, build affinity, and encourage product consideration and conversion, inclusive of vetting and risk management.


• Work alongside our product team to develop and execute gifting and product seeding strategies that focus on priorityproduct


• Negotiate contracts with creators, talent agencies, and new vendors

Cross Functional Partnership

• Actively manageexternalvendors/agencies on strategy, briefing,tactics,execution,optimizations,etc.


• Collaborate withinternalcreative teams on casting and creator projection when appropriate/necessary


• Liaison with ourbrand strategy andaffiliateteams to strategically plancreator content calendars and briefs.


• Partner with other channel owners (PR,social, paid media, e-comm, etc.) to maximize the exposure of influencer content.


• Integrate program plans and deliverables into existing cross-functional processes.


• Activelyparticipatein cross-functional marketing planning processes for total team visibility and leadership buy-in

Insights & Reporting

• Drive clear program performance goals and fully own reporting processes, platforms, and partners both internally and externally, including weekly, monthly, seasonal


• Share status andhindsightswithSenior Influencer Manager,Marketing Leadership, and cross functional parties


• Drive robust test & learn strategy to maximize effectiveness, present findings to Senior Influencer Manager


• Continuouslymonitorindustry trends, consumer behavior, and competitor activity to ensure the brands stay at the forefront of influencer marketing

What Do You Need To Bring?

• Bachelor’s degree in Marketing, Advertising or related field or relevant experience


• 5+ years of experience in influencer marketing, preferably for large lifestyle / fashion brands


• 3+ yearsof experience with program development/management,with influencer orambassadorprograms preferred


• Experience managing an external agency vendor/partner preferred


• Some existing relationships with relevant influencers expected


• High levelof critical thinking ability and curiosity, particularly in balancing multiple projects and priorities


• Proven ability to analyze abstract data to build a comprehensive story about product or content performance


• Very strongproject management skills (including timeline development/management, budget)


• Collaborative team player, able to rally cross-functional team members to work effectively and efficiently together


• Strong relationship development/management and written/verbal communication skills


• High familiarity with integrated marketing disciplines (advertising, media, content, social, digital/e-comm, direct, CRM, PR, activation/events, in-store, etc.)


• Consistent engagement with marketing industry and its best practices (e.g.industry media, involvement in industry organizations/events, awareness of industry trends)


• Superb presentation skills and comfortable ideating/presenting ideas with all levels of an organization (up to/including C-level)

Our Company

Abercrombie & Fitch Co. is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for their specific lifestyle needs.

The company operates a family of brands, including Abercrombie & Fitch, YPB, abercrombie kids, Hollister and Gilly Hicks, each sharing a commitment to offer products of enduring quality and exceptional comfort that support global customers on their journey to being and becoming who they are. Abercrombie & Fitch Co. operates over 750 stores under these brands across North America, Europe, Asia and the Middle East, as well as the e-commerce sitesabercrombie.com,abercrombiekids.com, andhollisterco.com.

At Abercrombie & Fitch Co., we lead with purpose and always put our people first. We’re proud to offer equitable compensation and benefits, including flexibility and competitive Paid Time Off, as well as education and engagement events, including various Associate Resource Groups, volunteer opportunities and additional time off to give back to our global communities.

Benefits & Perks

As an Abercrombie & Fitch Co. (A&F Co.) associate, you’ll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle. A&F Co. is committed to providing competitive and comprehensive benefits that align with our company’s culture and values, but most importantly – with you! We also provide competitive incentives to reward the commitment our associates have for moving our global business forward:

• Incentive bonus program


• 401(K) savings plan with company match


• Annual companywide review process


• Flexible spending accounts
  
• Medical, dental and vision insurance


• Life and disability insurance


• Associate assistance program


• Paid parental and adoption leave


• Access to fertility and adoption benefits through Carrot


• Access to mental health and wellness app, Headspace


• Paid Caregiver Leave


• Mobile Stipend


• Paid time off and one paid volunteer day per year, allowing you to give back to your community


• Work from anywhere (Mondays and Fridays are "work from anywhere" days for most roles and six work from anywhere weeks per year)


• Seven associate wellness half days per year


• Merchandise discount on all of our brands


• Opportunities for career advancement, we believe in promoting from within


• Access to multiple Associate Resource Groups


• Global team of people who will celebrate you for being YOU!

Company Description

Abercrombie & Fitch Co. (A&F Co.) is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for their specific lifestyle needs.

The company operates a family of brands, including Abercrombie brands and Hollister brands, each sharing a commitment to offer products of enduring quality and exceptional comfort that support global customers on their journey to being and becoming who they are. Abercrombie & Fitch Co. operates stores under these brands across North America, Europe, Asia and the Middle East, as well as the e-commerce sites abercrombie.com, abercrombiekids.com and hollisterco.com.

Learn more about A&F Co. by visiting our corporate website here.

ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY EMPLOYER.