Sr. Spanish Marketing Specialist (Miami, FL OR Ann Arbor, MI)

NSK; Ann Arbor Charter Township (MI); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Full medical, dental, and vision

Matching 401(k)

Generous vacation and holidays

Life insurance

Growth opportunities

Job summary

NSK Corporation in the United States seeks a Sr. Spanish Marketing Specialist to lead bilingual marketing for the Americas, covering MNSK and NLA regions. You will drive omnichannel campaigns, translate and tailor technical content, and partner with regional sales to achieve growth targets.

This senior role requires expertise in market intelligence, digital marketing, and analytics, with strong Adobe Creative Suite and AI tools proficiency. Hybrid work options available.

Qualifications

• Bachelor's degree in Marketing, Business or related field.
• 7+ years in marketing strategy, budget management, and campaign execution.
• Proficient with HubSpot, Wistia, AEM, ads platforms and native AI tools.

Responsibilities

• Provide end-to-end marketing support for MNSK and NLA regions.
• Drive omnichannel campaigns tailored to regional dynamics.
• Localize technical literature and digital content for relevance.
• Collaborate with regional sales to align marketing with growth targets.
• Lead distributor marketing initiatives and co-op investments.
• Manage social media presence and content calendars.
• Monitor KPIs and budgets to optimize lead generation.
• Lead and mentor regional marketing staff including interns.
• Support CX with localized NPS and CSAT initiatives.

Skills

Marketing strategy

Budget management

Campaign planning

HubSpot

Wistia

Adobe Experience Manager

Adobe Creative Suite

Bilingual English/Spanish

Video editing

Education

Bachelor's degree in Marketing or Business

Tools

HubSpot

Wistia

Adobe Experience Manager

Google Ads

Adobe Photoshop

Illustrator

InDesign

Premiere Pro

After Effects

DaVinci Resolve

Canva AI

Midjourney

Job description

Sr. Spanish Marketing Specialist (Miami, FL OR Ann Arbor, MI) - NSK Corporation

Must have experience / creative background including Adobe creative suite

The Company

NSK is a global manufacturer of ball and roller bearings, linear motion technology, automotive components, and steering systems with both domestic and overseas manufacturing. NSK also offers a full range of services including reconditioning, ball screw repair, product integration, application engineering, and predictive and preventative maintenance and reliability services. NSK's products and solutions are everywhere where things are in motion - even under the toughest conditions. NSK's high-precision rolling bearings are used in wind turbines and machine tools, linear components are found in production lines, while our automotive components are installed in the vehicles of almost every well-known automaker.

The Sr. Spanish Marketing Specialist Role

The Sr. Spanish Marketing Specialist is part of the Business Transformation Team, which develops and implements systems and processes to drive growth in strategic markets and deliver a best-in-class customer experience across the Americas region. With a strong background in market intelligence, digital marketing, and analytics, the Sr. Spanish Marketing Specialist provides insights and recommendations to strengthen NSK's market position, understand competitor activity, identify new and strategic customers, and initiate campaigns to increase market share.

This role operates with a dual mandate to drive both localized regional marketing success and functional excellence across the Americas. As the regional owner for both MNSK & NLA, this position provides end-to-end marketing support and strategy localization. Functionally, this role serves as the Americas Creative Lead, dedicating a portion of their capacity to driving cross-regional excellence and providing specialized support to the broader marketing team.

REGION: MNSK (MEXICO) & NLA (LATIN AMERICA)

Responsibilities

• Provide full, end-to-end marketing support and strategic guidance for the MNSK and NLA regions.
• Drive omnichannel marketing campaigns tailored to the MNSK and NLA market dynamics and cultural nuances.
• Manage the localization (translation and regional relevancy) of technical literature, digital content, and marketing collateral to ensure regional relevance and accuracy.
• Collaborate closely with regional sales leadership to align marketing initiatives with local growth targets, efficiency, and revenue goals.
• Distributor Marketing Execution - execute joint marketing plans, localized co-branded campaigns, and manage regional co-op marketing investments to accelerate demand generation and ensure consistent brand representation within the territory.
• Social Media Management - develop and manage the MNSK and NLA social media presence, including the creation of editorial calendars, ongoing content development, and end-to-end platform execution to drive engagement.
• Monitor regional KPIs and budgets, adjusting strategies to optimize lead generation and customer engagement.
• Team Leadership - lead and mentor regional marketing employees, including but not limited to interns and junior staff, fostering a collaborative and high-performing team culture.
• Customer Experience (CX) Management - support regional CX initiatives by executing localized Net Promoter Score (NPS) and CSAT surveys, analyzing regional feedback, and monitoring MNSK/NLA digital communication channels (e.g., website chat).

Americas Functional Leadership

• Serve as the primary creative lead for the Americas region, conceptualizing and designing high-quality assets for omnichannel campaigns (social and digital ads, email, web, collateral).
• Develop high-impact sales enablement materials, static images, and video ads for promotion.
• Develop, enforce, and police corporate brand guidelines across all internal and external communications.
• Provide strategic design guidance and mentorship to regional counterparts.

Key Competencies for Success

• Matrix Leadership - proven ability to navigate a matrixed environment, driving creative and design function for the Americas and seamlessly supporting cross-regional peers.
• Agility & Adaptability - skill in balancing high-level, cross-Americas strategic initiatives with the localized, tactical needs of the MNSK/NLA market.
• Customer Orientation - deep localized understanding of both the end-user and sales channel needs to create highly effective marketing and enablement tools.
• Project Management - high capability to independently manage complex workflows, vendor relationships, and budgets without letting administrative tasks derail strategic priorities.

Qualifications

• Education & Experience - minimum of a Bachelor's degree in Marketing, Business, or a relate4d field, with at least 7 years of experience in marketing strategy, budget management, and campaign planning and execution.
• Core Marketing Technology (essential for executing localized initiatives) - high working proficiency within a digital marketing stack such as HubSpot, Wistia, Adobe Experience Manager (AEM), organic and paid social media management tools, digital advertising platforms (e.g., Google Ads), and a strong proficiency in using generative AI tools to develop and optimize high-quality marketing content.
• Functional Stack Requirements
  • Creative Lead - expert-level proficiency in traditional design software (Adobe Photoshop, Illustrator, InDesign) and contemporary AI-driven design tools (Adobe Firefly, Midjourney, or Canva AI). Advanced experiences with video editing platforms (e.g., Adobe Premiere Pro, After Effects, or DaVinci Resolve) is strictly required.
  • Language Skills - bilingual fluency in English and Spanish is required to effectively support the assigned region.

Featured Benefits

• Full medical, dental, and vision insurance offered
• Matching 401(k)
• Generous vacation and holidays
• Life insurance
• Growth opportunities

NSK is an Equal Employment Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status, or any other characteristic protected by law.

VEVRAA Federal Contractor

Qualifications

Education

Bachelors (required)

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.