Sr. Social Media Manager

TieTalent; Orlando (FL); Remote; USD 85,000 - 115,000; Full time

Job summary

Join a leading company as a Senior Social Media Manager, where you will play a vital role in shaping the social media strategy and driving engagement across platforms. With a focus on metrics and brand amplification, you'll lead a team to elevate the company's digital presence. This position involves collaboration with various departments and staying ahead of industry trends, offering a competitive salary and comprehensive benefits.

Benefits

Comprehensive benefits package

401(k)

Health, dental, vision insurance

Qualifications

• 8+ years of experience in social media, digital marketing, or communications.
• Expertise across major social media platforms and tools.
• Strong writing, editing, and visual storytelling skills.

Responsibilities

• Lead the creation and execution of social media strategy.
• Collaborate to create compelling, multi-format content.
• Monitor competitor activity and industry best practices.

Skills

Social media strategy

Content creation

Audience engagement

Analytics

Visual storytelling

Collaboration

Communication

Education

Bachelor's degree

Tools

Figma

Adobe Creative Suite

Microsoft Office

Job description

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About

Overview: HKS is seeking a dynamic and strategic Senior Social Media Manager to lead the development and execution of a forward-thinking, metrics-driven social media strategy. This role is responsible for building HKS's global brand presence, amplifying the work of our practice areas and geographies, and driving engagement that delivers measurable business outcomes. The ideal candidate is a collaborative, insights-driven leader with a deep understanding of social media trends, content strategy, audience engagement, and analytics.

Responsibilities

1. Lead the creation and execution of a proactive, cross-platform social media strategy aligned with HKS's brand and business priorities.
2. Collaborate closely with writers, designers, and producers to create compelling, multi-format content (copy, graphics, animation, video).
3. Own and manage the content planning process and editorial calendar for all social media channels.
4. Continuously assess new channels, tools, and approaches to strengthen digital footprint.
5. Ensure brand consistency and quality across all social media platforms, adhering to HKS brand and editorial guidelines.
6. Stay at the forefront of social media trends, tools, and emerging technologies.
7. Proactively surface new opportunities to elevate the brand and build community.
8. Monitor competitor activity and industry best practices.
9. Build and maintain vibrant communities across all social platforms.
10. Lead social listening efforts to identify audience insights and inform strategy.
11. Develop toolkits, training, and educational resources for the team.
12. Define and track success through KPIs, using analytics to measure ROI and optimize performance.
13. Regularly report results, insights, and adjust strategies accordingly.
14. Align social media analytics with broader digital and business metrics.
15. Work cross-functionally with Marketing, Communications, PR, Business Development, and regional offices.
16. Ensure integration between social media and other digital channels.

Qualifications

• Bachelor's degree or equivalent work experience.
• 8+ years of experience in social media, digital marketing, or communications.
• Expertise across major social media platforms and tools.
• Strong writing, editing, and visual storytelling skills.
• Experience developing content that drives brand awareness and engagement.
• Proficiency in Figma, Adobe Creative Suite, Microsoft Office; video production/editing a plus.
• Experience in the AEC industry or with professional services preferred.
• Ability to lead through influence and manage multiple priorities.
• Strong collaboration, communication, and presentation skills.
• Support firm values of design excellence, diversity, and sustainability.
• Act with professionalism, integrity, and a service mindset.
• Mentor and foster a learning culture.
• Support initiatives like J.E.D.I. and ESG goals.

Additional Details

• Base Salary Range: $85k - $115k annually, depending on location and experience.
• Comprehensive benefits package including health, dental, vision, 401(k), and more.
• Location: Chicago, Denver, LA, San Diego, SF, Seattle, NY, Washington D.C., or remote.

Other Information

This job posting is active and accepting applications. Please apply via the Internal Careers Portal if you are a current HKS employee.