Sr. Social Creative Strategist (Freelance)

Razorfish, Inc.; Northern, New York (KY, NY); Hybrid; USD 91,091,000 - 140,233,000; Full time

Benefits offered by this job

Paid Family Care

Adoption & Surrogacy support

Flexible working arrangements

Work Your World program

Job summary

Razorfish, Inc. is seeking a Senior Social Creative Strategist to drive talent-driven social video content across multiple platforms.

You will collaborate with talent relations, production, and marketing to translate programming priorities into engaging, platform-native ideas that energize fans and viewers across Meta, TikTok, YouTube Shorts, and X. Ideal candidates bring 3–5 years in social media/brand marketing, strong storytelling, and hands-on experience with trend-driven content.

Qualifications

• 3-5 years of experience in social media, brand marketing, or content strategy within entertainment, streaming, or media.
• Experience developing content briefs, creative concepts, and production timelines with growing ownership of strategy.
• Experience contributing to or concepting talent-driven content with production and show marketing teams.
• Strong understanding of content performance across TikTok, Instagram, YouTube Shorts, and X and fandom behavior.
• A strategic thinker with a creative POV, fluency in trends, and storytelling passion.
• Familiarity with social publishing and analytics tools such as ListenFirst, Sprout, Sprinklr, Monday.com.

Responsibilities

• Contribute to talent-driven social video content aligned with show tone and audience trends.
• Coordinate and produce native social content with talent relations, production, and marketing.
• Partner with publishing and production teams to develop scalable content formats and launch moments.
• Own copywriting and tone guidance for talent social asks, captions, and messaging.
• Oversee content calendars and creative direction for multiple shows, ensuring engagement.
• Review and approve social assets and post copy for 100% publishing accuracy.

Skills

Social media strategy

Creative collaboration

Trend analysis

Audience engagement

Storytelling

Tools

ListenFirst

Sprout

Sprinklr

Monday.com

Job description

Company description

Hi there—at Razorfish, we’re leaders in what's next. Since the dawn of the internet, we’ve helped brands move first through every era of transformation, defining what digital means for business and now leading brands into the age of AI. Everyone has a prediction. Razorfish has a track record.

Named a Most Innovative Agency three years running (2024–2026) by Campaign US, our work reflects a proven ability not just to anticipate what’s coming, but to help our clients actively shape the future. No matter the trend or cultural moment, delivering real business impact wouldn’t be possible without our people. We bring together curious, driven, and diverse thinkers who challenge convention, push boundaries, and hold a high bar for creative excellence.

If you’re motivated to work alongside top performers, push the boundaries of what’s possible, and help define where technology, business, and marketing are headed next—this is the place to do it.

Join us at razorfish.com.

Overview

As a Senior Social Creative Strategist at Razorfish, you will be joining our 80+ person social discipline within our fast-growing Consumer & Content Experience practice.

In this role, you will be embedded on-site with our client, a large entertainment brand, working alongside a team of over 25 people who manage organic social marketing for the brand and all its shows. As a social content publisher on the team, you will be fostering and growing a vibrant online community of millions of deeply engaged fans across the client's 9+ social channels on Meta Platforms, TikTok, YouTube, and X.

This position plays a key role in translating programming priorities into platform-native creative ideas and content strategy with a strong focus on talent-driven video, launch moments, and reactive social storytelling that builds fandom and drives engagement. You’ll work closely with show marketing leads, editorial, creative production, and talent teams to develop breakthrough social content strategies that elevate new and returning programming across scripted series, unscripted originals, documentaries, and live events.

You’ll Be a Great Fit If You:

• Think in trailers, trends, edits, and launch moments
• Stay ahead of culture and know how to translate it into brand content
• Are equal parts creative strategist and hands-on collaborator
• Love connecting talent, titles, fans, and performance
• Want to help shape the voice and vision of an iconic entertainment brand

Responsibilities

Creative Direction

• Contribute to talent-driven social video content, ensuring alignment with show tone, audience trends, and talent comfort
• Coordinate and help produce native social content in partnership with talent relations, production, and marketing teams
• Partner with publishing and production teams to develop scalable content formats, launch moments, reactive campaigns, and fan-first creative
• Own copywriting and tone guidance for talent social asks, post captions, and channel-specific messaging
• Help oversee content calendars and creative direction for a slate of shows/titles, ensuring consistent engagement and visibility
• Review and approve social assets and post copy, ensuring 100% accuracy prior to publishing

Social Strategy

• Help drive social creative strategy across the platform's social channels (Instagram, TikTok, YouTube Shorts, X), with a focus on storytelling that builds buzz and fan retention, especially during title launches, trailer drops, and major cultural moments
• Develop content briefs, social calendars, and creative outlines for concepts that are timely, platform-native, and fandom-friendly
• Contribute to the social brief process for priority title campaigns, including strategy points, competitive insights, tone guides, and content rationale
• Identify creative opportunities to leverage talent and partners to create moments that excite and engage fans and subscribers
• Monitor social trends and audience behavior, flagging insights and creative opportunities that align with programming priorities
• Pitch innovative ideas for expanding social promotion across emerging platforms
• Assist in launching new social handles and growing existing onesStay accountable for engagement/growth goals, campaign performance, and content optimization strategies

Collaboration + Communication

• Collaborate with cross-functional stakeholders including Marketing, Talent Relations, Programming, Innovation, and Platform to ensure cohesive messaging across touchpoints
• Light community management by interacting with audiences and identifying opportunities for cross-pollination of engagement tactics
• Maintain a flexible schedule, including occasional nights and weekends to support key initiatives

Qualifications

• 3-5 years of experience in social media, brand marketing, or content strategy, ideally within entertainment, streaming, or media (in-house or agency)
• Demonstrated experience developing content briefs, creative concepts, and production timelines, with growing ownership of campaign-level strategy
• Experience contributing to or concepting talent-driven content in partnership with production and show marketing teams
• Strong understanding of how content performs differently across TikTok, Instagram, YouTube Shorts, and X, and fan/fandom behavior more broadly
• Strategic thinker with a creative POV, trend fluency, and a passion for storytelling and culture
• Familiarity with social publishing and analytics tools such as ListenFirst, Sprout, Sprinklr, Monday.com, etc.

Not Needed, But Nice to Have:

• Prior experience with streaming or entertainment brands
• Familiarity with talent management workflows and on-set production constraints
• A knack for writing clever, on-brand social copy
• Background in social creative development or agency-side strategy
• Experience with tools like Adobe Creative Suite
• Comfort working across multiple stakeholders in fast-paced, matrixed environments

Additional information

The Power of One starts with our people! To do powerful things, we offer powerful resources.

Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $31.79 - USD $48.94/Hourly. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/15/2026.