Sr. SEO Specialist

Dayforce HCM; New York (NY); On-site; USD 70,000 - 110,000; Full time

Job summary

B&H Photo Video in New York is seeking an SEO Expert to maximize organic search rankings and site traffic. You will use data analytics to craft and deploy strategies across product pages and landing pages, staying ahead of search algorithm changes.

The role requires strong analytical skills, ability to prioritize across multiple projects, and collaboration with marketing, IS, and content teams. Equal opportunity employer and fast-paced environment.

Qualifications

• Experience developing an SEO strategy based on data analytics.
• Ability to conduct Technical and On-Page SEO audits.
• Familiarity with crawlability, site structure, speed, sitemaps, canonicals.

Responsibilities

• Develop viable/robust SEO strategy based on data analytics.
• Conduct regular Technical and On-Page SEO audits to identify opportunities.
• Monitor crawlability, site structure, speed, and metadata for issues.

Skills

SEO strategy

Technical SEO

On-Page SEO

Data analytics

Keyword research

Interlinking

Cross-functional collaboration

Project management

Education

Bachelor's degree

Tools

Google Analytics

Omniture

WebTrends

Job description

At over 50 years old and counting, B&H has built a reputation as the trusted resource for photography and videography enthusiasts via its NYC SuperStore and its award-winning website. Long known as "The Professional’s Source", B&H is recognized by savvy consumers worldwide for its honest, knowledgeable guidance, expert tips and articles… and always-great prices.
B&H offers competitive salaries, medical benefits, a 401K plan, employee discounts and opportunities to grow within a high-energy, low-attitude environment. Make your move to B&H today!

Job Overview:

The SEO Expert is responsible for maximizing search engine rankings for B&H product/listing and landing pages, as well as increasing the overall volume of organic traffic from search engines to the B&H Website. The SEO Expert leverages data analytics to develop and deploy effective search strategies aligned with business objectives. Due To the dynamic environment produced by constant changes to search algorithms, the SEO continuously learns, tweaks skills and experiments to develop working methodologies. They will take necessary steps to stay on top of latest trends and shifts in the industry.

• Develop a viable/robust SEO strategy based on SEO best practices and data analytics
• Conduct regular Technical and On-Page SEO audits to determine opportunities and identify areas for improvement
• Monitor and set up maintenance/alert system for when things break or are underperforming (crawlability, site structure/technical, speed, XML Sitemaps, canonical tags, meta data, redirects, etc)
• Prioritize projects, initiatives and areas of focus based on data analysis
• Conduct keyword research for individual projects
• Track and provide regular status reports on ranking positions
• Request appropriate content and/or refresh existing content to support Search engine ranking needs
• Request additions and/or modifications to existing category and/or landing pages
• Develop and implement link building and interlinking strategies
• Coordinate with other departments (e.g. Social, Buying, Categorization, IS, OLM, etc.) to support SEO related initiatives
• Provide guidance on website projects/initiatives to ensure compliance with SEO strategy and best practices

Specific Knowledge, Skills and Abilities:

• Strong analytic skills, high attention to detail and accuracy
• Ability to prioritize, multi-task and work with multiple teams on a variety of projects
• Ability to effectively interact with all levels of end users and technical resources
• Strong project management and communication skills
• Energetic and self-motivated

Preferred Education, Experience and Licenses:

• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM

We are an Equal Opportunity Employer. All persons shall have the opportunity to be considered for employment without regard to their race, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex or gender, marital status, veteran status, sexual orientation, arrest record, or any other characteristic protected by applicable federal, state or local laws.
We will endeavor to make a reasonable accommodation to the known physical or mental limitations of a qualified applicant with a disability unless the accommodation would impose an undue hardship on the operation of our business. If you believe you require such assistance to complete this form or to participate in an interview, please let us know.