Sr. SEO/SEM Analyst - The Company Store

The Home Depot; Weehawken (NJ); On-site; USD 70,000 - 80,000; Full time

Job summary

The Home Depot seeks a Sr. SEO/SEM Analyst for The Company Store to drive online sales and improve brand awareness. This role includes strategizing digital marketing initiatives focused on SEO and SEM, collaborating with various teams to enhance product visibility and campaign execution.

Qualifications

• 4-5+ years of hands-on experience in Search Marketing.
• Proven ability to drive significant traffic growth and revenue.
• Deep understanding of search engine algorithms.

Responsibilities

• Planning and executing marketing plans for organic and paid search.
• Manage outside vendors and agencies to ensure program execution.
• Perform keyword research to optimize existing content.

Skills

Search Marketing

Collaboration

Communication

SEO Best Practices

SEM Strategies

Education

Bachelor's degree in a related field

Tools

Google Ads

SEMrush

Google Analytics 4

Job description

Join to apply for the Sr. SEO/SEM Analyst - The Company Store role at The Home Depot

Join to apply for the Sr. SEO/SEM Analyst - The Company Store role at The Home Depot

Position Purpose

This role offers a unique opportunity within a fast-paced, entrepreneurial environment supported by the resources and stability of a major retailer — The Home Depot — through its acquisition of The Company Store, a 114-year-old, leading online bedding company. The position is responsible for the day-to-day planning and execution of digital marketing initiatives, with a strong focus on SEO and SEM strategies to drive online sales and brand awareness for The Company Store. The individual will collaborate closely with cross-functional teams, including merchandising, site, and marketing, to successfully launch new products, optimize existing offerings, and execute seasonal campaigns and promotional events. This role demands a strategic thinker with a hands-on approach to implementing marketing programs that directly impact revenue growth and customer engagement.

Req147754

Position Purpose

This role offers a unique opportunity within a fast-paced, entrepreneurial environment supported by the resources and stability of a major retailer — The Home Depot — through its acquisition of The Company Store, a 114-year-old, leading online bedding company. The position is responsible for the day-to-day planning and execution of digital marketing initiatives, with a strong focus on SEO and SEM strategies to drive online sales and brand awareness for The Company Store. The individual will collaborate closely with cross-functional teams, including merchandising, site, and marketing, to successfully launch new products, optimize existing offerings, and execute seasonal campaigns and promotional events. This role demands a strategic thinker with a hands-on approach to implementing marketing programs that directly impact revenue growth and customer engagement.

Key Responsibilities

• 30% Campaign Planning: Planning and executing marketing plans for organic and paid search. Campaign planning, ongoing optimizations and weekly reporting. Partner with Advertising, Marketing, Merchandising & Operations.
• 20% Vendor Management: Manage outside vendors and agencies to ensure execution of programs and tactics on time and within budget. Manage projects and the allotment of money to meet budgetary and segment goals.
• 20% Keyword Research: Perform keyword research in coordination with company business objectives to optimize existing content and uncover new opportunities.
• 20% Manage Spend: Projecting and tracking Return-on-investment (ROI) and sales for initiatives.
• 10% Coordinate Best Practices: Educate organization regarding organic and paid search marketing programs.
  
  

Direct Manager/Direct Reports

• This position reports to the Paid Media Sr. Manager.
• This position has 0 direct reports.
  
  

Travel Requirements

• Typically requires overnight travel less than 10% of the time.
  
  

Physical Requirements

• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
  
  

Working Conditions

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
  
  

Minimum Qualifications

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.
  
  

Preferred Qualifications

• 4-5+ years of hands-on experience in Search Marketing (SEO and/or Paid Search), with a proven track record of driving significant traffic growth, generating high-quality opportunities, and contributing to pipeline and revenue.
• Strong cross-functional collaboration skills, with the ability to work effectively with content, demand generation, paid media, and product teams.
• Proven ability to thrive in a fast-paced environment, consistently meeting deadlines and delivering high-quality work.
• Excellent communication skills, with the ability to clearly articulate the strategic value and business impact of SEO and/or Paid Search initiatives to both technical and non-technical stakeholders.
• Deep understanding of search engine algorithms, ranking factors, and SEO/Paid Search best practices.
• Expertise in SEM bid strategies and hands-on experience with tools such as SA360, Google Ads, Microsoft Advertising etc.
• Advanced proficiency in SEO tools and automation platforms, including GA4, Google Search Console, Looker Studio, SEMrush, Screaming Frog, or similar.
• Working knowledge of HTML, CSS, and JavaScript, particularly as they pertain to technical SEO implementation and troubleshooting.
• Experience with SEO attribution modeling, demonstrating the ability to measure and prove the impact of SEO initiatives on pipeline and revenue.
  
  

Minimum Education

• The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
  
  

Preferred Education

• No additional education
  
  

Minimum Years Of Work Experience

• 3
  
  

Preferred Years Of Work Experience

• No additional years of experience
  
  

Minimum Leadership Experience

• None
  
  

Preferred Leadership Experience

• None
  
  

Certifications

• None
  
  

Competencies

• Action Oriented - Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm
• Being Resilient - Rebounding from setbacks and adversity when facing difficult situations
• Business Insights - Applying knowledge of business and the marketplace to advance the organization's goals
• Collaborates - Building partnerships and working collaboratively with others to meet shared objectives
• Communicates Effectively - Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences
• Decision Quality - Making good and timely decisions that keep the organization moving forward
• Drives Results - Consistently achieving results, even under tough circumstances
• Plans and Aligns - Planning and prioritizing work to meet commitments aligned with organizational goals
• Resourcefulness - Securing and deploying resources effectively and efficiently

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Information Technology

• Industries

  Consumer Services

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