Sr. Sales Enablement Manager

Ephrata National Bank; Ephrata (Lancaster County); In loco; USD 90.000 - 120.000; Tempo pieno

Descrizione del lavoro

Ephrata National Bank seeks a Marketing - Sales Enablement professional to drive growth in deposits, loans, and non-interest income. You will lead and coach sales teams, align marketing with sales strategy, and partner with the ENB Marketing Team to optimize campaigns and customer engagement.

You will develop training, leverage data tools like CRM and analytics to measure performance and guide market penetration, ensuring the bank’s vision and goals are met.

Competenze

• Bachelor’s degree in business administration or marketing, or equivalent work experience.
• 4-6 years of marketing/sales/sales management, banking industry experience preferred.
• Experience developing and/or delivering training programs is preferred.
• Excellent sales and service skills and abilities.
• Excellent verbal and written communication skills at all levels.
• Strong presentation and consensus-building skills.
• Proven coaching ability to lead others in achieving desired results.
• Strong planning and organization skills.
• Thorough understanding of tracking, reporting, and analytic techniques.
• Understanding of core and interface systems.

Mansioni

• Develop a coaching methodology and peer relationship strategy that uses strategic influence to improve sales results. Partner with executive, senior, and sales leadership to align sales and marketing efforts and effectively leverage data and marketing resources, including multimedia campaigns, blog content, digital assets, sales support materials, point-of-sale resources, and social media.
• Become the Subject Matter Expert on Sales Enablement tactics and opportunities in the market for all areas of the organization.
• Gather information through research and sales team feedback to identify areas in which ENB can improve its customer experience and add value to every customer interaction in alignment with ENB Customer Centricity. Share information with Revenue Team Leadership and partner with them to develop and execute strategies resulting in improvement.
• Build and execute a strategy that provides sales personnel with expanded knowledge needed to identify customers’ financial needs and present appropriate ENB products as solutions. This will require developing training, ongoing education, and informational resources to increase sales and expand household relationships.
• Maximize sales performance through education and training designed to enable all sales divisions to fully leverage available sales support resources, including, but not limited to, Quest CRM, Vertical IQ, and RelPro.
• Deliver in-person training across all organizational levels to establish clear expectations, improve sales performance, provide ongoing support, and measure the effectiveness of sales strategies.
• Leverage data to enable bank-wide understanding of target markets and communication of value propositions around products that will resonate with customers according to their life stage. Also use data to measure the effectiveness of marketing and sales efforts, adjust strategies as appropriate , and report results to executive leadership, senior leadership, and sales leadership.
• Champion the voice of the customer and affect organizational changes to deliver on customer needs, desires, and expectations.
• Create feedback loops with sales teams that facilitate sharing of information to improve sales performance, customer experience, and product design.
• Facilitate and maintain organizational understanding of ENB’s brand pillars and how to leverage them to maximize sales effectiveness.

Conoscenze

Sales enablement

Executive coaching

Cross-functional collaboration

Verbal and written communication

Presentation skills

Planning and organization

Data-driven decision making

Analytic techniques

Formazione

Bachelor-level degree in business administration or marketing

Descrizione del lavoro

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Marketing - 3020 Full Time Professional Ephrata Corporate Office, Ephrata, PA, US

Summary:

This position implements sales enablement strategies that drive growth in deposits, loans, non-interest income, customer relationships, and market penetration. Through influence and leadership, the role guides revenue-generating sales teams across all divisions and segments and helps build an efficient, effective sales organization aligned with the bank’s vision, goals, and objectives. Consistent, structured engagement with sales leaders and professionals is essential to maintain alignment with the marketing and sales strategy. The role also collaborates closely with the ENB Marketing Team.

Essential Functions:

Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Develop a coaching methodology and peer relationship strategy that uses strategic influence to improve sales results. Partner with executive, senior, and sales leadership to align sales and marketing efforts and effectively leverage data and marketing resources, including multimedia campaigns, blog content, digital assets, sales support materials, point-of-sale resources, and social media.
• Become the Subject Matter Expert on Sales Enablement tactics and opportunities in the market for all areas of the organization.
• Gather information through research and sales team feedback to identify areas in which ENB can improve its customer experience and add value to every customer interaction in alignment with ENB Customer Centricity. Share information with Revenue Team Leadership and partner with them to develop and execute strategies resulting in improvement.
• Build and execute a strategy that provides sales personnel with expanded knowledge needed to identify customers’ financial needs and present appropriate ENB products as solutions. This will require developing training, ongoing education, and informational resources to increase sales and expand household relationships.
• Maximize sales performance through education and training designed to enable all sales divisions to fully leverage available sales support resources, including, but not limited to, Quest CRM, Vertical IQ, and RelPro.
• Deliver in-person training across all organizational levels to establish clear expectations, improve sales performance, provide ongoing support, and measure the effectiveness of sales strategies.
• Leverage data to enable bank-wide understanding of target markets and communication of value propositions around products that will resonate with customers according to their life stage. Also use data to measure the effectiveness of marketing and sales efforts, adjust strategies as appropriate , and report results to executive leadership, senior leadership, and sales leadership.
• Champion the voice of the customer and affect organizational changes to deliver on customer needs, desires, and expectations.
• Create feedback loops with sales teams that facilitate sharing of information to improve sales performance, customer experience, and product design.
• Facilitate and maintain organizational understanding of ENB’s brand pillars and how to leverage them to maximize sales effectiveness.

Required Education and Experience:

• Bachelor’s degree in business administration or marketing, or equivalent work experience.
• 4-6 years of marketing/sales/sales management, banking industry experience preferred.
• Experience developing and/or delivering training programs is preferred.
• Excellent sales and service skills and abilities.
• Excellent verbal and written communication skills at all levels.
• Strong presentation and consensus-building skills.
• Proven coaching ability to lead others in achieving desired results.
• Strong planning and organization skills.
• Thorough understanding of tracking, reporting, and analytic techniques.
• Understanding of core and interface systems.

Supervisory Requirements:

This position has no direct supervisory responsibilities.

ENB Operational and Functional Competencies

Physical Demands:

Ephrata National Bank promotes an equal opportunity workplace, which includes reasonable accommodations for otherwise qualified disabled applicants and employees. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is regularly required to talk or hear. Specific vision required by the job includes close vision, distance vision, and ability to focus. While this position is primarily sedentary, the employee is frequently required to stand, walk, use hands to finger, handle or feel objects or controls, reach with hands and arms, bend, balance, stoop, kneel, and crouch. The employee must be able to lift and/or move up to 25 pounds, including standard computer and copy paper boxes, and must be able to open and close filing cabinets and drawers.

Position Type and Expected Hours of Work:

This is a full-time position. Days and hours of work are Monday through Friday, 8:00 a.m. to 5 p.m. Flexibility of schedule to meet business needs is required.

Pay Transparency:

Salaries may vary based on geographic location, market data, and individual skills, experience, and education. This role is incentive-eligible, with payment based on company, business, and/or individual performance.

Additionally, as part of our Total Rewards program, Ephrata National Bank offers a comprehensive benefits package to eligible employees. This includes medical plans with prescription drug coverage; health savings account and/or flexible spending account; dependent care flexible spending account; dental and vision insurance; life insurance; 401(k) program with employer match and Employee Stock Purchase Plan; paid time off programs including holiday pay, jury duty, and bereavement; disability insurance coverage and maternity and parental leave; educational assistance and a robust wellness program with financial incentives.

Local travel between offices will be required a majority of the time. Some travel to seminars or conferences, once or twice a year on average.

EEO Statement:

Ephrata National Bank is an equal opportunity employer and does not discriminate on the basis of any legally protected status or characteristic. Protected veterans and individuals with disabilities are encouraged to apply.

This job description reflects management’s assignment of essential functions and position responsibilities. Nothing in this job description restricts management’s rights to assign or reassign duties and responsibilities to this job at any time. The employee is expected to adhere to all of Ephrata National Bank’s procedures and to act as a role model in adherence to bank policies.