Sr. Sales Director - Performance Advertising

Comcast; New York (NY); On-site; USD 195,000 - 293,000; Full time

Job summary

Universal Ads, part of Comcast, seeks a senior, entrepreneurial seller to expand our premium video and connected TV business across SMB agencies, lead-generation partners, and multi-location brands in New York.

You will build a qualified pipeline, partner with leadership on GTM strategy, and translate TV/CTV value into credible performance narratives for advertisers used to search, social and lower-funnel channels.

Qualifications

• Bachelor's degree in a relevant field.
• Comcast may consider applicants with coursework and experience.
• 10+ years of relevant work experience.

Responsibilities

• Grow our business across SMB agencies and lead-generation partners.
• Develop go-to-market strategy across three buyer types.
• Activate priority targets and build a qualified pipeline.
• Articulate the value of TV/CTV to performance advertisers.

Skills

Customer Acquisition

Mobile Application Marketing

Advertising

Client Relations

Education

Bachelor's Degree

Job description

Universal Ads, a part of Comcast, enables any brand, of any size, to seamlessly make and buy commercials across premium video reaching new qualified audiences at scale. Universal Ads combines premium and brand-safe video content directly from the most influential media companies with the ease and familiarity of social ad buying. It is your one-stop shop for high-quality video ads delivering performance and unmatched scale.

Job Summary

Universal Ads is building a simpler way for businesses of all sizes to access premium video and connected TV inventory at scale. We are looking for a senior, entrepreneurial seller to grow our business across SMB agencies, lead-generation partners, and multi-location home and professional services brands.

Responsibilities

Job Description

• Strong understanding of how SMBs, multi-location service brands and lead generation businesses evaluate media performance across their customer lifecycle and how TV can unlock new demand
• Partner closely with leadership to grow the Search & Services segment, identifying the highest-potential accounts and building a clear go-to-market strategy across all three buyer types above.
• Activate priority client targets, develop a qualified pipeline, and turn early market momentum into durable revenue growth.
• Help evolve how Universal Ads should sell into each of the three segments, including positioning, pitch narrative, measurement approach, industry presence, and account prioritization.
• Translate CTV's downstream effects into a credible performance narrative for advertisers historically anchored in search, social, and other lower-funnel channels.
• Work closely with CSM, product, measurement, partnerships, marketing, and leadership to ensure our roadmap supports the needs of performance‑minded marketers.
• Speak credibly with sophisticated performance marketers and quickly identify what Universal Ads needs to prove in order to earn budget.
• Educate customers on how CTV and premium video complement existing performance channels, including paid social, search, affiliate, programmatic, and other customer acquisition channels.
• Represent Universal Ads with customers and at industry events with credibility, confidence, and a strong understanding of the SMB and performance advertising ecosystem.
• Bring an entrepreneurial mindset and be energized by the opportunity to help shape a business, not just inherit an existing playbook.
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
• Other duties and responsibilities as assigned.

Preferred Experience

• 6+ years of direct sales experience in SMB performance / growth marketing, search, or related advertising sales. TV/CTV + performance marketing sales experience strongly preferred.
• Deep understanding of measurement frameworks, including pixel-based attribution, platform reporting, incrementality testing, geo tests, conversion lift studies, and measurement triangulation.
• Ability to translate premium video and CTV into a credible performance narrative for advertisers that have historically been anchored in search, social, affiliate, and lower-funnel channels.
• Strong understanding of performance media buying behavior, attribution challenges, creative testing, optimization, and how businesses and agencies allocate and scale budget.
• Experience working in a high‑growth, early‑stage, or build‑oriented environment preferred.
• Ability to develop engaging narratives and storytelling in an industry rooted in numbers, measurement, and performance outcomes.

Employees At All Levels Are Expected To

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff be enthusiastic learners, users and advocates of our game‑changing technology, products and services, especially our digital tools and experiences.
• Win as a team make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Support a culture of inclusion in how you work and lead.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer

This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law. Comcast will consider for employment applicants with arrest or conviction records in accordance with the requirements of applicable law, including the San Francisco Fair Chance Ordinance, the Los Angeles Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Please note that federal state, or local laws and regulations may restrict or prohibit Comcast from hiring individuals convicted of certain crimes. Additionally, an applicant’s criminal history may have a direct, adverse, and negative relationship on the job duties of this position, which may result in the withdrawal of a conditional offer of employment.

Skills

Customer Acquisition; Mobile Application Marketing; Advertising; Client Relations

Salary

New York Pay Range: $195,336.24 - $293,004.36

Additional Range: This job can be performed in Illinois with a Pay Range of $162,780.20 - $305,212.88. This job can be performed in California with a good faith estimated pay range upon hire of $146,502.18 USD - $271,300.33.

Comcast intends to offer the selected candidate base pay within the posted range for this role at the time of posting dependent on job‑related, non‑discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.

Targeted Commission: $140,000.00

Our sales compensation programs offer the potential for significant upside above targeted earnings for those who overachieve their sales targets.

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non‑sales positions are eligible for a Bonus. Additionally, Comcast provides best‑in‑class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always‑on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

10 Years +