Sr Research Analyst - Spectrum Reach

Spectrum Reach; Florida; On-site; USD 65,000 - 80,000; Full time

Job summary

A leading advertising firm is seeking a professional to support its Enterprise Strategy and Analytics department. The role involves data analysis, creating collateral for audiences, and collaborating with various internal teams to drive goals forward. The ideal candidate has a degree in a related field and at least 4 years of experience in supporting sales or marketing efforts.

Qualifications

• 4+ years working with or supporting a sales or marketing team.
• Advanced working knowledge of marketing, media, advertising.
• Ability to prioritize workload effectively.

Responsibilities

• Collaborate within Strategy & Analytics to pull reporting
• Own and maintain internal deliverables and reports.
• Act as a liaison between Strategy & Analytics and communications teams.

Skills

Data analysis

Communication skills

Project management

Relationship building

Organizational skills

Education

Degree in Advertising, Marketing, Public Relations, or related field

Tools

Excel

PowerPoint

Tableau

Alteryx

SQL

Python

Job description

Overview

This role requires the ability to work lawfully in the U.S. without employment-based immigration sponsorship, now or in the future.

Spectrum Reach®, the advertising sales business of Charter Communications, Inc. (NASDAQ:CHTR), provides custom advertising solutions for local, regional and national clients. Operating in 36 states and 91 markets, Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at https://www.spectrumreach.com.

Summary

This position is responsible supporting Spectrum Reach’s Enterprise Strategy and Analytics department with a focus on Insights and Storytelling. Responsible for creating and maintaining data-focused collateral for internal and external audiences, analyzing large data-sets and mining for storytelling elements, as well as collaborating with internal teams to achieve company goals.

Duties & Responsibilities

• Work collaboratively within Strategy & Analytics to pull reporting from internal and external sources, and analyze results.
• Request data from internal sources when needed – collaborate with these teams on deadlines, needs and expectations
• Assist with data visualization and storytelling as needed.
• Own and maintain standard internal deliverables (reports, content pieces) while collaborating with internal cross-functional stakeholders.
• Cultivate, curate and grow Strategy & Analytics presence on internal sites (myspectrumreach.com). Collect and analyze internal use/download metrics and mine for insights and potential optimization.
• Act as official liaison between Strategy & Analytics and internal communications teams. Socializing our content and elevating S&A’s voice within the organization.
• Flexibility to accommodate shifting priorities
• Act as a Strategy & Analytics project manager (keeping project elements organized)
• Other duties as requested

Qualifications

• Confidence to voice and share opinions/viewpoints in brainstorming meetings/ideation sessions.
• Ability to review content for accuracy, content, tone and usability – and provide detailed feedback to stakeholders at various levels.
• Ability to prioritize workload effectively – maintain flexibility/ability to pivot if needed.
• Advanced understanding of data, ability to read, analyze, interpret and extract insights.
• Media Math experience/exposure
• Good communication/people/relationship building skills across all levels of company personnel and leadership.
• Great organizational skills and experience managing timelines/deadlines

Education

Degree in Advertising, Marketing, Public Relations, Journalism, English, or related field, or equivalent work and/or education experience

Related Work Experience

• 4+ years working with or supporting a sales or marketing team
• Advanced working knowledge of marketing, media, advertising

Highly Preferred Qualifications

• Relationship builder with great people skills
• Project Management skills
• Attention to detail and ability to (history of) documenting process
• Good working knowledge of Excel and PPT (other data visualization tools).
• Experience with pivot tables/slicers within Excel
• Experience/exposure to Tableau/Altyrex
• SQL/Python knowledge a plus
• Working knowledge of AI

A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.

Get to Know Us: Charter Communications is known in the United States by our Spectrum brands, including Spectrum Internet®, TV, Mobile and Voice, Spectrum Networks, Spectrum Business and Spectrum Reach. When you join us, you’re joining a strong community of 95,000 employees working together to serve more than 31 million customers in 41 states and keep them connected to what matters most. Watch this video to learn more.

Who You Are Matters Here: We’re committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. EOE, including disability/vets. Learn about our inclusive culture.