Sr. Regional Marketing Manager

Ursus, Inc.; Pleasanton (CA); Hybrid; USD 150,000 - 200,000; Full time

Job summary

A leading company in the tech sector is seeking a Senior Regional Marketing Manager to drive marketing strategies and align with sales objectives. The role involves developing integrated marketing plans, managing budgets, and analyzing market data to achieve revenue targets. This position requires a strong background in B2B marketing and excellent communication skills, with a focus on collaboration and innovation.

Qualifications

• Minimum of 6 years of experience in regional or field marketing within B2B tech.
• Strong executive presence and relationship management skills.

Responsibilities

• Ensure robust cross-functional alignment with sales to implement marketing programs.
• Collaborate to develop and execute integrated marketing strategies.

Skills

Field Marketing

Analytical Skills

Communication

Tools

Salesforce

Marketo

Tableau

Adobe Express

Gen AI

Sendoso

Job description

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JOB TITLE: Sr. Regional Marketing Manager
LOCATION: Pleasanton, CA (50% onsite)
DURATION: 6 months
RATE RANGE: $75-$80/hr

**TOP 3 SKILLS:**

• 6+ years of Field Marketing experience within B2B tech
• Proficiency in marketing tools such as Gen AI, Salesforce, Marketo, Tableau, Adobe Express, and Sendoso
• Ability to interpret lead, pipeline, and conversion data and translate it into actionable insights

POSITION SUMMARY:

We are seeking an experienced, results-driven Senior Regional Marketing Manager (RMM) to join our team. This role serves as a strategic business partner between marketing and sales, acting as the primary interface and advocate. The Senior RMM will be deeply embedded with the sales organization, gaining a thorough understanding of their objectives and collaborating with various marketing functions to develop, execute, and measure Integrated Marketing Plans (IMPs). This position is responsible for achieving pipeline and revenue targets within the designated region/business segment and involves close collaboration with functional experts across marketing, sales enablement, sales development, alliances, and value management.

RESPONSIBILITIES:

• Sales Alignment & Strategy: Ensure robust cross-functional alignment with sales to prioritize and implement marketing programs that support business goals and revenue targets. Drive innovation, collaboration, and outcome-oriented marketing solutions.
• Strategic Planning & Execution: Collaborate with the GTM Program Manager & extended marketing teams to develop and execute integrated marketing strategies using tactics such as events, digital marketing, webinars, paid media, sales enablement, and partner marketing.
• Market & Sales Pipeline Analysis: Use data to optimize in-market programs, monitor pipeline needs, and adjust plans to generate new pipeline and support progression.
• Trusted Marketing SME for Sales: Serve as the primary point-of-contact between Sales & Marketing, representing Marketing in sales/marketing interlocks (QBRs, demand boards, informal sales meetings, etc.) and channeling sales feedback across marketing.
• Budget Management & Performance Tracking: Set measurable goals, track progress, manage budgets, and optimize ROI on marketing efforts.
• Market Intelligence: Stay informed about industry trends, competitor activities, and customer needs within the region to identify opportunities and refine strategies.
• Vendor Management: Manage relationships with external vendors and agencies for event support, content creation, and other activities.
• Brand Advocacy: Ensure all marketing activities align with brand guidelines and messaging.

QUALIFICATIONS:

• Minimum of 6 years of experience in regional or field marketing within B2B tech or software environments.
• Strong executive presence and relationship management skills.
• Deep understanding of B2B sales cycles and successful collaboration with sales teams.
• Proven track record in developing and executing regional marketing programs that drive lead generation and pipeline growth.
• Proficiency in marketing tools such as Gen AI, Salesforce, Marketo, Tableau, Adobe Express, and Sendoso.
• Excellent communication, presentation, and interpersonal skills.
• Strong analytical skills to interpret data and derive insights.
• Experience managing budgets and measuring marketing ROI.
• Experience enabling sales teams to leverage marketing programs and events.
• Ability to plan and manage virtual and in-person events.
• Willingness to travel within the region as needed.