Sr. Public Relations Manager

Bloomerang; United States; Remote; USD 101,000 - 168,000; Full time

Benefits offered by this job

Health insurance

401(k) match

Equipment shipped to your door

PTO + holidays

Job summary

Bloomerang is seeking an experienced head of earned media to drive proactive storytelling for our B2B SaaS nonprofit platform. You will own media relations, craft bylines and award submissions, and move quickly on trends to secure coverage across tech and nonprofit press.

In a fast-paced, remote environment, you’ll collaborate with executives to shape narratives, accelerate AI-assisted outreach, and measure impact with reporting that shows share of voice and coverage quality across the US market.

Qualifications

• 8+ years in public relations or media relations with B2B, SaaS or tech.
• Proven track record securing earned media placements.
• Established relationships with reporters in tech, SaaS or nonprofit sectors.
• Strong writing for pitches, bylines, op-eds, and press releases.
• Ability to move quickly on trendjacking and reactive opportunities.

Responsibilities

• Own Bloomerang’s earned media strategy and proactive pipeline.
• Lead media relations and pitching across tech and nonprofit press.
• Evaluate opportunities using SOV impact and AI-citation visibility; adjust strategy.
• Write and place bylines, op-eds, and press releases with executives.
• Manage trendjacking responses and awards submission calendar.
• Own earned media reporting and separate from paid coverage in reports.
• Manage podcast and Substack pitching as extensions of the strategy.
• Use AI tools to scale personalization and monitoring while preserving brand voice.

Skills

Public relations

Media relations

B2B SaaS

Writing skills

Education

Bachelor's degree in Communications, Marketing, or related field

Tools

AI tools

Media monitoring

Job description

At Bloomerang, we believe change happens on purpose. We champion the power and potential of nonprofits, igniting next-level impact with the team and technology built for purpose. Our powerful giving platform and stellar support enable tens of thousands of nonprofits to raise more, recruit more, and retain more, fueling maximum impact and raising the bar on what’s possible for the nonprofit sector. That's why, even as the nonprofit sector sees declines in giving, Bloomerang customers raise more year over year.

We’re also in the business of creating thriving employees. Join a mission-driven culture built on our core values of Simplify, Care and Act. We know our people are the key to our success, and we’re proud to be home to some of the most innovative and skilled individuals in the workforce today. Come feel invigorated and unstoppable with us!

The Role

You will own the earned media strategy and execution for Bloomerang. This role operates within a fast paced, velocity driven environment, ensuring Bloomerang is part of industry conversations the moment news breaks. You will lead Bloomerang’s media relations and pitching, drive our bylines and op‑ed pipeline, secure award and podcast placements, and establish Bloomerang’s trendjacking muscle. You bring newsroom‑level judgment about what's a story and what isn’t, existing relationships with tech and nonprofit‑sector reporters, and the instinct to move on a trend the same day it surfaces, not the same quarter.

You’ll work closely with our Director, Brand Communications to make sure every media moment ladders up to one consistent brand narrative. You're comfortable using AI tools to speed up pitch personalization, draft byline copy, and monitor media opportunities, without losing the judgment and relationship‑building that make earned media actually land.

What You Will Do

• Own Bloomerang’s earned media strategy, building a proactive pipeline that turns product launches, data, and research findings into pitch‑ready stories instead of waiting for news to react to.
• Own media relations and pitching across tier , tech and nonprofit trade press, building and maintaining direct relationships with reporters who cover the sector and news related to our industry.
• Evaluate outlet and placement opportunities through both traditional SOV impact and AI‑citation visibility (GEO/AEO), adjusting pitch strategy as the two increasingly diverge.
• Write and place bylines, op‑eds, and press releases, working directly with executives to translate their point of view into pitch‑ready copy.
• Manage trendjacking response, moving quickly when news cycles create an opening for Bloomerang's point of view.
• Manage the awards submission calendar, collaborating with internal stakeholders to gather submission materials and write successful applications.
• Own earned media reporting, tracking placements, share of voice, and coverage quality, and separating earned coverage from any paid or sponsored activity in every report.
• Manage podcast and Substack pitching and placements as owned‑channel extensions of the earned media strategy.
• Use AI tools to scale pitch personalization, monitor media opportunities in real time, and speed up first drafts of bylines and award submissions, while maintaining brand voice and editorial quality.

What You Need to Succeed

• 8+ years of experience in public relations or media relations, ideally with in‑house or agency experience in B2B, SaaS, or technology.
• A track record of securing earned media placements, judging which stories are worth pursuing before pitching them.
• Established relationships with journalists and editors covering technology, SaaS, or the nonprofit sector.
• Strong writing skills across formats: pitches, bylines, op‑eds, and press releases.
• Comfort operating with same‑day speed on trendjacking and reactive media opportunities.
• Familiarity with AI tools (e.g., ChatGPT, Gemini, Claude) and their application to pitch personalization, media monitoring, and content drafting, with the judgment to know when a human relationship, not an AI draft, is what closes the placement.
• Experience managing an awards submission calendar and podcast placement pipeline.
• Experience working directly with C‑suite executives to shape and pitch their point of view, translating their priorities and voice into media‑ready angles under real deadline pressure.

Nice to Haves But Not Required

• Bachelor's degree in Communications, Journalism, Marketing, or a related field.
• Prior experience managing or transitioning work from an external PR agency.
• A deep understanding of the nonprofit space, including sector trends and how fundraisers and executive directors talk about their work.

Health + Wellness

You’ll have access to generous health, vision, and dental insurance options as well as HealthiestYou, a healthcare service that offers convenient, confidential access to quality doctors 24/7, anytime, anywhere.

Time Off

You’ll get a competitive PTO package that includes 20 PTO days, 3 flex days, 4 optional volunteer days, 12 paid holidays, as well as paid parental leave. More is more!

401k

You’ll receive a 401k match to help invest in your future.

Equipment

Everything you need to be successful, shipped right to your door. You got this. We got you.

Compensation

The salary range for this position is $100,500 - $167,600. You may also be eligible for a discretionary bonus. Actual compensation within the range will be dependent on your skills, experience, qualifications, and location, as well as applicable employment laws

Location

This is a permanent, full‑time, fully remote position (within the U.S. and select Canadian Provinces only). Employees living in Indianapolis, IN are welcome to work from our company headquarters. We do not offer Visa sponsorship or relocation assistance at this time.

Accommodations

Applicants who require accommodations may contact [e-mail] to request an accommodation in completing an application.

Bloomerang is an Equal Opportunity Employer. Individuals seeking employment at Bloomerang are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Bloomerang’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service‑connected disability.

A "recently separated veteran" means any veteran during the three‑year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military