Sr. Programmatic Specialist

Visa Hunt; United States; On-site; USD 57,000 - 133,000; Full time

Job summary

Comcast Advertising is seeking a programmatic operations-focused professional to analyze and refine programmatic processes and performance. The role emphasizes cross-department collaboration, data-driven decision making, and delivering actionable insights to optimize monetization across DSPs and marketplaces.

The position requires technical acumen, market knowledge, and the ability to contribute to strategic decisions that drive programmatic success.

Qualifications

• Bachelor's degree preferred; equivalent professional experience considered.

Responsibilities

• Maintain relationships with DSP partners; meeting regularly to optimize delivery and monetization.
• Create new optimization tactics, strategies, and frameworks for external and internal customers.
• Provide troubleshooting support to address and resolve campaign performance issues.
• Recommend data-driven optimizations to enhance campaign performance and deliver insights.
• Analyze bid data to identify and troubleshoot technical bid activity issues.
• Review bid data and marketplace activity to improve private marketplace performance and delivery.
• Stay informed of industry trends and competitor strategies to inform programmatic approaches.
• Collaborate with sales and marketing teams to ensure programmatic alignment with client goals.
• Prepare reports on campaign performance and market insights for internal team reviews.
• Exercise independent judgment in matters of significance; maintain consistent attendance and willingness to work nights/weekends.

Skills

Ad Servers

Analytical Thinking

Critical Thinking

Partnership Strategy

Programmatic Advertising

Education

Bachelor's Degree

Job description

Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels.

Job Summary

This job focuses on analyzing and refining programmatic operations and performance, requiring technical acumen and market knowledge. It fosters cross-departmental collaboration and influences strategic decision-making. The position is key in delivering insights and advancing programmatic success within the organization.

Job Description

Responsibilities:

• Maintain relationships with DSP partners; meeting regularly to optimize delivery and monetization
• Creating new optimization tactics, strategies, and frameworks for both external and internal customers
• Providing troubleshooting support to address and resolve campaign performance issues
• Recommending data-driven optimizations to enhance campaign performance and deliver insights
• Analyzing bid data to identify and troubleshoot technical bid activity issues
• Reviewing bid data and marketplace activity to improve private marketplace performance and delivery
• Staying informed of industry trends and competitor strategies to inform programmatic approaches
• Collaborating with sales and marketing teams to ensure programmatic alignment with client goals
• Preparing reports on campaign performance and market insights for internal team reviews
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
• Other duties and responsibilities as assigned.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Support a culture of inclusion in how you work and lead.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer: This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Skills

Ad Servers, Analytical Thinking, Critical Thinking, Partnership Strategy, Programmatic Advertising

Compensation

National Pay Range: $56,569.77 USD-$132,585.39 USD Illinois Pay Range: $60,105.38 USD - $116,675.14 USD Colorado Pay Range: $63,640.99 USD - $121,978.56 USD Hawaii Pay Range: $74,247.82 USD - $111,371.73 USD Washington DC Pay Range: $81,319.04 USD - $121,978.56 USD Maryland Pay Range: $67,176.60 USD - $121,978.56 USD Minnesota Pay Range: $63,640.99 USD - $111,371.73 USD New York Pay Range: $67,176.60 USD - $132,585.39 USD Washington Pay Range: $63,640.99 USD - $127,281.97 USD New Jersey Pay Range: $70,712.21 USD - $127,281.97 USD Vermont Pay Range: $67,176.60 USD - $106,068.31 USD Massachusetts Pay Range: $70,712.21 USD - $127,281.97 USD California Pay Range: $63,640.99 USD - $117,853.68

Comcast intends to offer the selected candidate base pay within the posted range for this role at the time of posting dependent on job-related, non-discriminatory factors such as experience. Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.

Education

Bachelor's DegreeWhile possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Certifications (if applicable)

Relevant Work Experience

5-7 Years Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law. Comcast will consider for employment applicants with arrest or conviction records in accordance with the requirements of applicable law, including the San Francisco Fair Chance Ordinance, the Los Angeles Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Please note that federal state, or local laws and regulations may restrict or prohibit Comcast from hiring individuals convicted of certain crimes. Additionally, an applicant’s criminal history may have a direct, adverse, and negative relationship on the job duties of this position, which may result in the withdrawal of a conditional offer of employment.

Originally posted on Himalayas