Sr. Program Manager, Performance Marketing

Indeed; Cheyenne (WY); On-site; USD 112,000 - 168,000; Full time

Job summary

Indeed is seeking a Sr. Program Manager, Performance Marketing in Cheyenne, WY, to own the end-to-end lifecycle of marketing-generated leads.

You will ensure correct routing, timely contact, and progress, acting as the traffic controller between Marketing, Revenue Process Automation, and Data Science. You will own lead lifecycle, build dashboards, and collaborate with cross-functional teams to optimize Salesforce, propensity models, and demand strategies.

Qualifications

• 10+ years in Marketing/Sales/Revenue Operations or 8+ years with a Bachelor’s degree, or 6+ years with a Master’s, or 3+ years with a PhD.
• 3–5 years Salesforce (SFDC) lead objects, opportunity management, campaign associations, routing tools.
• Deep understanding of lead routing logic and B2B funnel dynamics.
• Advanced proficiency with Salesforce reports, dashboards, and Excel/BI tools.

Responsibilities

• Lead Operations & Routing: Manage daily lead flow; optimize Salesforce routing rules and lifecycle stages.
• Data Integrity & Dispositions: Enforce lead disposition standards; audit pipeline for hygiene and conversion data.
• Proactive Problem Solving: Monitor pipelines, catch bottlenecks, root-cause issues and fix them with teams.
• Analytics & Reporting: Build Salesforce dashboards tracking speed-to-lead, conversion, routing accuracy, SLA.
• Cross-Functional Collaboration: Work with Marketing, Revenue Process Automation, and Data Science to improve pipeline velocity.

Skills

Salesforce Expertise

Lead Lifecycle Mastery

Data Analytics

Proactive Mindset

Education

Bachelor’s degree

Master’s degree

PhD

Tools

Salesforce

Excel/BI tools

Job description

Our Mission

As the world’s number 1 job site*, our mission is to help people get jobs. We strive to cultivate an inclusive and accessible workplace where all people feel comfortable being themselves. We're looking to grow our teams with more people who share our enthusiasm for innovation and creating the best experience for job seekers.

(*Comscore, Total Visits, March 2026)

Day to Day

We are seeking a Sr. Program Manager, Performance Marketing to own the end-to-end lifecycle of our marketing-generated leads and opportunities. In this role, you will be the operational backbone ensuring that every high-intent lead is routed correctly, contacted and progressed efficiently, and dispositioned accurately . You will act as the ultimate traffic controller between Marketing, Revenue Process Automation, and Data Science, proactively identifying pipeline bottlenecks and partnering with technical teams to optimize our Salesforce ecosystem, propensity models, and demand strategies.

Responsibilities

• Lead Operations & Routing: Manage daily lead flow operations; build, maintain, and optimize complex Salesforce lead routing rules and distribution logic. Define and optimize lead, contact, and opportunity lifecycle stages across the tech stack.
• Data Integrity & Dispositions: Enforce lead disposition standards; audit sales activities to ensure pipeline hygiene and accurate conversion data.
• Proactive Problem Solving: Monitor lead pipelines daily to catch stuck leads, SLA issues, sync failures, or routing anomalies; root-cause and resolve technical issues.
• Analytics & Reporting: Build and maintain Salesforce dashboards tracking speed-to-lead, conversion rates, routing accuracy, and SLA compliance.
• Cross-Functional Collaboration: Partner with the Business Automation team to deploy system updates; collaborate with Revenue Performance to unlock pipeline velocity; align regularly with Marketing partners.

Skills/Competencies

• Requires a minimum of 10 years of related experience in Marketing Operations, Sales Operations, or Revenue Operations; or a minimum of 8 years with a Bachelor’s degree; or 6 years and a Master’s degree; or a PhD with 3 years experience.
• Salesforce Expertise: Minimum 3–5 years managing Salesforce (SFDC) lead objects, opportunity management, campaign associations, and standard routing tools (e.g., propensity models).
• Lead Lifecycle Mastery: Deep understanding of lead routing logic, lead statuses, contact governance, and B2B marketing funnel dynamics.
• Data Analytics: Advanced proficiency in building Salesforce reports, dashboards, and utilizing Excel/BI tools to analyze lead/opportunity dispositions, velocity, attribution, more.
• Mindset: A proactive, investigative spirit—someone who loves "digging into the weeds" to find out why a lead broke and fixing it autonomously or with relevant partner teams.

Salary Range Transparency

Tier 1 - United States of America 112,000 - 168,000 USD per year

Tier 2 - United States of America 125,000 - 187,000 USD per year

Tier 3 - United States of America 138,000 - 206,000 USD per year

Salary Range Disclaimer

At this time, we are not considering candidates for this role who are based in the following location: San Francisco Bay Area, California.

The salary range for this role reflects the minimum and maximum compensation for the role. Offers are typically made between the range minimum and the range midpoint. Actual compensation will be determined based on job-related skills, experience, and expertise, as evaluated during the interview process. The range(s) listed is just one component of Indeed's total compensation package for employees. Other rewards may include quarterly bonuses, Restricted Stock Units (RSUs), a Paid Time Off policy, and many region-specific benefits. Compensation may also vary based on where a role is performed, as work locations are grouped into geographic pay tiers to reflect cost of labor differences in different geographic markets. Candidates can view geographic pay tiers by location on our career site ( https://www.indeed.com/careers/paytiers ), and recruiters can confirm how location is considered for a specific role.

Benefits - Health, Work/Life Harmony, & Wellbeing

We care about what you care about. We have a multitude of benefits to support Indeedians, as well as their pets, kids, and partners including medical, dental, vision, disability and life insurance. Indeedians are able to enroll in our company’s 401k plan, as well as an equity-based incentive program. Indeedians will also receive open paid time off, 11 paid holidays a year and up to 26 weeks of paid parental leave. For more information, select your country and learn more about our employee benefits, program, & perks at https://www.indeed.com/careers/benefits !

Equal Opportunities and Accommodations Statement

Indeed is deeply committed to building a workplace and global community where inclusion is not only valued, but prioritized. We’re proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, family status, marital status, sexual orientation, national origin, genetics, neuro-diversity, disability, age, or veteran status, or any other non-merit based or legally protected grounds.

Indeed provides reasonable accommodations to qualified individuals with disabilities in the employment application process. To request an accommodation, please visit https://www.indeed.com/careers/accommodations . If you are requesting accommodation for an interview, please reach out at least one week in advance of your interview.

For more information about our commitment to equal opportunity/affirmative action, please visit our Careers page ( https://www.indeed.com/careers ).

Inclusion & Belonging

Inclusion and belonging are fundamental to our hiring practices and company culture, forming an integral part of our vision for a better world of work. At Indeed, we’re committed to the wellbeing of our employees and on a mission to make this the best place to work and thrive. We believe that fostering an inclusive environment where every employee feels respected and accepted benefits everyone, fueling innovation and creativity.

We value diverse experiences, including those who have had prior contact with the criminal legal system. We are committed to providing individuals with criminal records, including formerly incarcerated individuals, a fair chance at employment.

Those with military experience are encouraged to apply. Equivalent expertise demonstrated through a combination of work experience, training, military experience, or education is welcome.

Indeed’s Employee Recruiting Privacy Policy

Like other employers Indeed uses our own technologies to help us find and attract top talent from around the world. In addition to our site’s user and privacy policy found at https://www.indeed.com/legal , we also want to make you aware of our recruitment-specific privacy policy found at https://www.indeed.com/legal/indeed-jobs .

AI Notice

Indeed is committed to ensuring fairness and transparency throughout our hiring process. We use artificial intelligence (AI) tools to assist in the screening, assessment, and selection of applicants for this position by analyzing information provided in resumes and applications. Our use of AI does not replace human decision-making.

Unless otherwise notified, Indeed does not use AI constituting an AEDT or an ADMT as those tools are defined in applicable laws.

The deadline to apply to this position is September 15th. Job postings may be extended at the hiring team’s discretion based on applicant volume.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.