Sr. Product Strategist - Orange Apron Media

Home Depot; Smyrna (GA); On-site; USD 60,000 - 100,000; Full time

Job summary

Join a dynamic team at a leading home improvement retailer as a Retail Media Sr. Product Strategist. In this pivotal role, you will drive advertising strategies and collaborate with cross-functional teams to enhance digital advertising efforts. Your expertise in data analytics and marketing will be crucial in optimizing ad inventory and ensuring successful product implementations. This position offers a unique opportunity to shape the future of retail media in a collaborative and innovative environment. If you thrive in fast-paced settings and are passionate about digital marketing, this is the perfect role for you.

Qualifications

• 4+ years of experience in retail media or advertising.
• Strong analytical skills and proficiency in Excel and PowerPoint.

Responsibilities

• Monitor media performance and implement ad placements.
• Execute product strategy and manage timelines effectively.

Skills

BI/Data Analytical Skills

Business Planning

Problem-Solving Skills

Excellent Communication Skills

Collaboration

Marketing/Ad Tech Experience

Ecommerce and Analytics Experience

Excel

PowerPoint

Education

High School Diploma or GED

Job description

With a career at The Home Depot, you can be yourself and also be part of something bigger.

Position Purpose:

Retail Media Sr. Product Strategist will support our advertising business for The Home Depot. This position has day-to-day responsibility to facilitate ad inventory on The Home Depot advertising properties, such as homedepot.com, through ad serving technologies and cross-functional partnerships. This is a unique opportunity to join a small, highly visible team that's reshaping digital advertising in the world's largest home improvement retailer.

Key Responsibilities:

• 10% Performance Monitoring - Monitor ongoing media performance
• 15% Placements and Follow up - Implement on-site ad placements, tagging, tracking, sponsored listings, private ad marketplaces, audience syndication and other key tasks/metrics as requested
• 25% Product Strategy - Execute the internal advertising business product strategy. Provides day-to day-technical oversight and execution for the program
• 40% Timeline Management - Work with internal and external cross-functional teams to implement new products; Ensure products are implemented on-time and with quality
• 10% Vendor Management - Select and manage external vendors as needed to support the practice

Direct Manager/Direct Reports:

• This position reports to Manager/Sr Manager Retail Media
• This position has 0 Direct Reports

Travel Requirements:

• Typically requires overnight travel less than 10% of the time.

Physical Requirements:

• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions:

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications:

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.

Preferred Qualifications:

• BI/Data Analytical skills highly preferred
• Growth mindset and systems focused thinking
• Strong business planning and problem-solving skills
• Excellent written and verbal communication skills
• Highly collaborative team player who is focused, self-motivated, detail-oriented, and able to adapt to changing priorities and tight timelines
• Agency or brand marketing experience
• Previous experience with retail websites, ecommerce and analytics
• Marketing/ad tech experience is highly desirable
• Product management or marketing experience is highly desirable
• Highly collaborative team player who is focused, self-motivated, detail-oriented, and able to adapt to changing priorities and tight timelines
• Ability to work with other team members in either a support or leadership role
• Influential; practiced in negotiating with others in ways that result in win-win outcomes
• Strong business planning and problem-solving skills
• Must be adept in Excel and Power Point
• Manage multiple projects at the same time

Minimum Education:

• The knowledge, skills and abilities typically acquired through the completion of a high school diploma and/or GED.

Preferred Education:

• No additional education

Minimum Years of Work Experience:

• 4

Preferred Years of Work Experience:

• No additional years of experience

Minimum Leadership Experience:

• None

Preferred Leadership Experience:

• None

Certifications:

• None

Competencies:

• Action Oriented
• Collaborates
• Drives Engagement
• Communicates Effectively
• Customer Focus
• Drives Results
• Manages Conflict