Sr. Product Marketing Specialist, Vascular Compression

Effie Worldwide, Inc.; Ohio; On-site; USD 67,000 - 97,000; Full time

Job summary

Join a forward-thinking company as a Product Marketing Specialist focused on the market-leading VTE prevention portfolio. This role offers the opportunity to drive impactful marketing strategies, manage product portfolios, and collaborate with cross-functional teams to enhance healthcare solutions. You will engage directly with customers, analyze market trends, and develop business proposals, all while contributing to a culture that values diversity and innovation. If you're passionate about making a difference in healthcare and have the skills to thrive in a fast-paced environment, this position is perfect for you.

Benefits

Medical, dental and vision coverage

Paid time off plan

Health savings account (HSA)

401k savings plan

Access to wages before pay day

Flexible spending accounts (FSAs)

Short- and long-term disability coverage

Work-Life resources

Paid parental leave

Healthy lifestyle programs

Qualifications

• 2+ years experience in healthcare industry or product marketing preferred.
• Bachelor's degree or equivalent experience required.

Responsibilities

• Synthesize market needs into strategies to drive sales and profitability.
• Manage marketing strategy and P&L for the Vascular Compression business.

Skills

Market Research

Product Marketing

Sales Strategy

Financial Acumen

Customer Engagement

Education

Bachelor's Degree in Related Field

Job description

This role can be remote and based anywhere within the United States. Ideal candidates will be within a drivable distance to the Dublin, OH, or Mansfield, MA, office.

What Product or Services Marketing contributes to Cardinal Health

Product or Services Marketing is responsible for defining the product/service and market strategy and life cycle management including customer need identification, market research, product or service offering, pricing, positioning, promotion, and branding.

Healthcare-associated venous thromboembolism (VTE) is a dangerous condition that results in approximately 100,000 premature deaths annually, making it the leading cause of preventable death in U.S. hospitalized patients. Come join our outstanding team as a product and U.S. marketing specialist for the market-leading VTE prevention portfolio including the Kendall SCD SmartFlow? System and T.E.D.? Anti-Embolism Stockings. Explore our solution on our website, and reach out to our team to learn more and apply!

Responsibilities

• Synthesize and translate market and customer needs into clearly defined objectives, strategies, and tactics to drive sales and profitability.
• Direct marketing strategy for the product portfolio, including elements of the marketing plan such as collateral development, multichannel promotional campaigns, and tradeshow planning from creative ideation to commercial execution.
• Become a portfolio expert, including but not limited to product specifications, competitive differentiation and selling strategies to effectively guide product and customer inquiries with knowledge and enthusiasm.
• Manage the P&L for the US Vascular Compression business and build strong financial acumen through monthly interpretation and presentation of financial results.
• Establish and maintain first-class sales relationships with the Specialty and ASC Sales teams that are responsible for selling Vascular Compression in the acute hospital and ambulatory surgery center markets.
• Collaborate on direct customer engagement through quarterly field sales rides, voice of customer research, and tradeshows.
• Build strong relationships to effectively collaborate with cross functional partners including but not limited to Global Product Management, Digital Marketing, Finance, Capital Service, Medical Affairs, Clinical Operations Supply Chain and Operations, Research & Development, Strategic Pricing, Regulatory and Legal.
• Develop business proposals for national and local contract solicitations.
• Manage product forecast in partnership with demand planning and global portfolio teams to inform manufacturing and deliver on anticipated customer needs.
• Effectively navigate Cardinal Health's supply chain network, and utilize established dashboards to monitor internal supply performance metrics.
• Assist with competitive product comparisons and e-commerce platform accessibility.
• Enhance market landscape knowledge by compiling market research and competitive intelligence.
• Understand end customer clinical practice and patient needs as it relates to healthcare-associated VTE prevalence and prophylaxis and overall US market category trends.
• Collaborate with Sales Training team to prepare content and support the delivery of exceptional training sessions to bi-annual new hire classes and mastery classes for more tenured sales representatives.

Qualifications

• Bachelors degree in related field or equivalent work experience, preferred.
• 2+ years experience in healthcare industry, product marketing or product management, preferred.
• Ability to travel 10% of time domestically.

What is expected of you and others at this level

• Apply working knowledge in the application of concepts, principles, and technical capabilities to perform varied tasks.
• Operate both independently and collaboratively on short and long-term projects in a fast-paced environment.
• Prioritize to deliver on business commitments efficiently.
• Communicate and present with excellence to internal and external audiences.
• Contribute positively to team culture.
• Identify possible solutions to a variety of technical problems and takes actions to resolve.

Anticipated salary range: $67,500 - $96,400

**The salary range listed is an estimate. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate's geographical location, relevant education, experience and skills and an evaluation of internal pay equity.

Bonus eligible: No

Benefits: Cardinal Health offers a wide variety of benefits and programs to support health and well-being.

• Medical, dental and vision coverage.
• Paid time off plan.
• Health savings account (HSA).
• 401k savings plan.
• Access to wages before pay day with myFlexPay.
• Flexible spending accounts (FSAs).
• Short- and long-term disability coverage.
• Work-Life resources.
• Paid parental leave.
• Healthy lifestyle programs.

Application window anticipated to close: 05/12/2025. *If interested in opportunity, please submit application as soon as possible.

Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply.

Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law.