Sr Product Marketing Specialist

G-P; United States; Remote; USD 97,000 - 122,000; Full time

Job summary

A leading global employment platform is seeking a Senior Product Marketing Specialist to analyze competitive intelligence and drive strategic insights. The ideal candidate has 4-6 years of B2B product marketing experience, strong analytical skills, and the ability to communicate effectively. This role supports product marketing and requires the development of training resources for key teams. The position offers a salary range of $97,500 - $122,000 plus variable compensation.

Qualifications

• 4-6 years of product marketing experience, preferably in B2B technology.
• Strong analytical and critical thinking skills.
• Experience with Klue, Gong, Highspot, and Salesforce is a plus.

Responsibilities

• Monitor the market for product launches and marketing campaigns.
• Conduct in-depth analysis of competitor products and strategies.
• Develop and deliver engaging presentations and training sessions.

Skills

Analytical thinking

Communication

Presentation skills

Creative thinking

Education

Bachelor’s Degree or equivalent

Tools

Klue

Gong

Highspot

Salesforce

Job description

Our leading SaaS-based Global Employment Platform enables clients to expand into over 180 countries quickly and efficiently, without the complexities of establishing local entities. At G-P, we’re dedicated to breaking down barriers to global business and creating opportunities for everyone, everywhere.

Our diverse, remote-first teams are essential to our success. We empower our Dream Team members with flexibility and resources, fostering an environment where innovation thrives and every contribution is valued and celebrated.

The work you do here will positively impact lives around the world. We stand by our promise: Opportunity Made Possible. In addition to competitive compensation and benefits, we invite you to join us in expanding your skills and helping to reshape the future of work.

At G-P, we assist organizations in building exceptional global teams in days, not months—streamlining the hiring, onboarding, and management process to unlock growth potential for all.

About the Role:

The Senior Product Marketing Specialist / Product Marketing Manager is responsible for the collection, analysis, and dissemination of competitive intelligence across our global organization. This role reports to the Manager, Product Marketing - Insights. This is a high impact role that will be responsible for proactively monitoring, deeply analyzing, and effectively communicating insights about our key competitors to various stakeholders. The insights generated will inform positioning, product roadmaps, and go to market strategies. You’ll be part of a team that sits at the intersection of marketing, product, sales, operations, and the market.

What you can expect to do:

• Actively and continuously monitor the market for product launches, feature updates, pricing changes, and marketing campaigns
• Utilize a variety of sources, including industry news feeds, social media channels, market research reports, and competitor websites
• Serve as the subject matter expert on the competitive landscape, including supporting sales in individual deal strategization
• Identify market trends and provide relevant strategic recommendations
• Deep competitive analysis
  • Conduct in-depth analysis of competitor products, go-to-market strategies, and messaging to identify strengths, weaknesses, and key differentiators
  • Perform win-loss on sales deals to help identify areas of product innovation, sales strategies, marketing messaging, and competitive positioning to increase future win rates
  • Create detailed competitive battlecards, market share analyses, and deep dive research on products and features to help inform business strategy
  • Support in product roadmap development including surfacing key insights from the market
• Support our product marketing and sales enablement team in crafting messaging about how we win the market and our competitive advantages, focused on our value proposition and key differentiators
• Support with talk tracks, discovery questions, and objection-handling scripts
• Education & Enablement
  • Develop and deliver engaging presentations, newsletters, and training sessions to educate key teams, including product, sales, marketing, and leadership
  • Maintain and update a centralized library of competitive intelligence resources

What we’re looking for:

• Bachelor’s Degree or equivalent
• 4-6 years of product marketing experience, preferably in B2B technology
• Strong analytical and critical thinking skills with the ability to distill complex information into concise and digestible insights
• Strategic mindset with the ability to combine qualitative and quantitative sources - the more that you can inform your thinking with data the better
• Creative thinker who is looking for a highly visible role and is willing to think outside the box to share and disseminate insights
• Robust communication, presentation and interpersonal skills, including comfort presenting virtually to large audiences
• Experience with Klue, Gong, Highspot, and Salesforce is a plus

We are an Equal Opportunity Employer, and we are committed to building and maintaining a diverse, equitable and inclusive culture that celebrates authenticity. We prohibit discrimination and harassment against employees or applicants on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender, gender identity or expression, sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other legally protected status.

We also are committed to providing reasonable accommodations to individuals with disabilities. Individuals with disabilities are encouraged to apply for these positions. If you need an accommodation due to a disability during the interview process, please contact us at [e-mail].

The annual gross base salary range for this position is $97,500 - $122,000 plus variable compensation.