Sr Product Marketing Mgr. Tech, AWS Agentic AI Developer Tools

Socket.dev; Seattle (WA); On-site; USD 147,200 - 198,700; Full time

Job summary

Amazon Web Services (AWS) is seeking a Senior Product Marketing Manager, Technical to shape the future of AI-powered developer tools. You will craft portfolio-level value propositions, translate complex cloud solutions into customer value, and partner with product and GTM teams to target developers and technical decision-makers.

The role combines technologist insight with business strategy to guide product direction, messaging, and go-to-market plans across AWS AI developer tools offerings.

Qualifications

• Bachelor's degree or equivalent in a relevant field or experience.
• Experience conveying complex technical concepts to technical and business audiences.
• 6+ years working with developer tools, AI/ML, or cloud development platforms.

Responsibilities

• Develop product and portfolio-level strategies with PM and GTM teams.
• Create positioning and messaging for developer and technical decision-makers.
• Analyze market data to identify opportunities and shape portfolio strategy.
• Lead product launch strategies, including naming and audience definition.
• Develop technical content and reference architectures educating developers on AI offerings.
• Represent AWS as a technical evangelist in briefings, events, and analyst interactions.
• Drive field enablement for launches, campaigns, and customer success.
• Align with leaders on agentic AI use cases and tooling recommendations.

Skills

Developer tools experience

AI/ML technologies

Cloud platforms

Education

Bachelor's degree or equivalent

Tools

AI developer tools

Job description

Are you a tech-savvy storyteller who can translate complex cloud solutions into compelling customer value? At AWS, we're seeking a Senior Product Marketing Manager, Technical who can shape the future of AI-powered developer tools.

As the world's leading cloud and AI provider with 200+ services, AWS needs strategic thinkers who can connect the dots across our vast portfolio. In this role, you'll work backwards from customer needs to influence product strategy across our portfolio of AI developer tools, with a focus on agentic AI capabilities that help developers build, test, and deploy software faster with AI assistance.

We're looking for a unique blend of technologist and business strategist - someone who can dive deep into how developers work and how agentic AI is transforming the software development lifecycle while crafting portfolio-level value propositions that resonate with customers. You'll partner with product and GTM teams to identify our ideal customers, understand their priorities and use cases, shape our portfolio of offerings to address those use cases, synthesize market intelligence, and develop messaging that helps customers understand how AWS can transform their developer experience.

If you thrive at the intersection of technology and business strategy and want to impact how developers and organizations around the world build with AI, this role is for you.

Key job responsibilities

• Partner with product management and GTM teams to develop product and portfolio-level strategies
• Create and own positioning and messaging that clearly articulates value propositions to developer and technical decision-maker audiences
• Analyze and synthesize market data from multiple sources (including direct customer feedback) to identify product opportunities and shape portfolio strategy
• Lead product launch strategies and associated plans, including naming, target audience definition, and marketing vehicles
• Develop technical content including presentations, demonstrations, and reference architectures that educate developers on AWS agentic AI and developer tools offerings
• Represent AWS as a technical evangelist in executive briefings, industry events, and analyst interactions
• Drive field enablement strategies to support product launches, campaigns, and customer success
• Align with technical and business leaders on primary agentic AI development use cases for their specific ideal customer profiles; define best practice workflows and tooling recommendations for each use case

About the team

Diverse Experiences

AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.

Why AWS?

Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Inclusive Team Culture

Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.

Mentorship & Career Growth

We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.

Work/Life Balance

We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.

Basic Qualifications: - Bachelor's degree in a relevant field or equivalent work experience - Experience conveying complex technical concepts to both technical and business audiences - 6+ years of direct work with developer tools, AI/ML technologies, or cloud development platforms experience

Preferred Qualifications: - 8+ years of experience shaping business strategy for technical products or services for large enterprises or partners - Experience demonstrating strong analytical abilities and confidence in the use of data - MBA, or Master\'s degree - Experience with AI-powered developer tools, code generation, AI agents, or AI-assisted software development workflows - Track record of creating compelling technical demonstrations and reference architectures - Experience presenting to executive-level audiences and industry analysts - Understanding of how developers discover, evaluate, and adopt new tools and platforms

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations [https://amazon.jobs/content/en/how-we-hire/accommodations] for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, CA, San Francisco - 161,900.00 - 218,600.00 USD annually

USA, CA, Santa Clara - 161,900.00 - 218,600.00 USD annually

USA, WA, Seattle - 147,200.00 - 198,700.00 USD annually