Sr. Product Marketing Manager - ZPA

Zscaler; San Jose (CA); On-site; USD 161,000 - 230,000; Full time

Job summary

An established industry player is seeking a dynamic Sr. Product Marketing Manager to drive product marketing for a leading Zero Trust Network Access solution. This role involves executing a comprehensive go-to-market strategy, collaborating with cross-functional teams, and developing impactful marketing plans to enhance brand awareness and customer engagement. Join a diverse and innovative team that values creativity and collaboration, and contribute to a mission that prioritizes security and seamless business operations. This is an exciting opportunity to make a significant impact in the rapidly evolving field of cybersecurity.

Benefits

Time off plans for vacation and sick time

Parental leave options

Retirement options

In-office perks

Qualifications

• 6+ years of product marketing experience in high-tech sectors.
• Ability to understand market segments and buyer personas.

Responsibilities

• Lead execution of cross-functional GTM strategy for Zscaler's ZTNA.
• Develop marketing plans to generate healthy pipeline and customer expansion.

Skills

Product Marketing

Analytical Skills

Communication Skills

Project Management

Market Analysis

Education

Bachelor's Degree

Master's Degree (Preferred)

Tools

Salesforce

Marketing Automation Tools

Job description

Serving thousands of enterprise customers around the world including 40% of Fortune 500 companies, Zscaler (NASDAQ: ZS) was founded in 2007 with a mission to make the cloud a safe place to do business and a more enjoyable experience for enterprise users. As the operator of the world’s largest security cloud, Zscaler accelerates digital transformation so enterprises can be more agile, efficient, resilient, and secure. The pioneering, AI-powered Zscaler Zero Trust Exchange platform, which is found in our SASE and SSE offerings, protects thousands of enterprise customers from cyberattacks and data loss by securely connecting users, devices, and applications in any location.

Named a Best Workplace in Technology by Fortune and others, Zscaler fosters an inclusive and supportive culture that is home to some of the brightest minds in the industry. If you thrive in an environment that is fast-paced and collaborative, and you are passionate about building and innovating for the greater good, come make your next move with Zscaler.

Zscaler has an incredible story to tell, and our Marketing team is committed to sharing it in compelling and expressive ways. Our storytellers, analysts, strategists, and designers are attentive and dedicated to teaching our audience to think about cybersecurity like they never have before. You'll collaborate with diverse, creative people around the globe to hone the Zscaler brand, increase awareness and demand, support partnerships, and drive home big wins for the world's cloud security leader and our customers worldwide.

We are looking for a Sr. Product Marketing Manager to join our team in San Jose, California. Reporting to the VP, Product Marketing you’ll be responsible for driving product marketing areas for Zscaler Private Access (ZPA), the industry's first and most deployed Zero Trust Network Access (ZTNA) offering, owning all elements of the product marketing function as it relates to your area and driving success measurably. In this role you will:

• Lead the execution of a cross-functional GTM strategy to help Zscaler’s ZTNA continue being the leader in the space and to grow market share further.
• Work closely with other teams across Zscaler - product management, PMM and field teams to understand product roadmaps in order to craft, execute, and measure high impact launches and events.
• Develop marketing plans, working closely with sales, demand generation, web/digital, and field and customer marketing to create industry-leading experiences to generate a healthy pipeline and strong customer expansion programs.
• Identify metrics, including influenced pipeline, share of voice, and drive regular communication on progress for the GTM team.
• Enable/train a growing sales and partner organization to effectively communicate Zscaler’s differentiated value proposition.

What we are looking for (Minimum Qualifications)

• 6+ years of experience in product marketing at high-tech companies that target IT organizations.
• Ability to thoroughly understand market segments, their needs, buyer personas and their journeys, and vendorscape to build deeply persuasive and differentiated messaging, content and assessments.
• Analytical with a creative mind, able to juggle many projects, and manage expectations across multiple stakeholders.

What Will Make You Stand Out (Preferred Qualifications)

• Past experience within IT networking teams, or in sales engineering, product or technical marketing within networking vendors.
• Outstanding communication and collaboration skills.
• Love to roll up your sleeves to get stuff done!

Zscaler’s salary ranges are benchmarked and are determined by role and level. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations and could be higher or lower based on a multitude of factors, including job-related skills, experience, and relevant education or training.

The base salary range listed for this full-time position excludes commission/ bonus/ equity (if applicable) + benefits.

Base Pay Range: $161,000 - $230,000 USD

At Zscaler, we believe that diversity drives innovation, productivity, and success. We are looking for individuals from all backgrounds and identities to join our team and contribute to our mission to make doing business seamless and secure. We are guided by these principles as we create a representative and impactful team, and a culture where everyone belongs.

Our Benefits program is one of the most important ways we support our employees. Zscaler proudly offers comprehensive and inclusive benefits to meet the diverse needs of our employees and their families throughout their life stages, including:

• Time off plans for vacation and sick time.
• Parental leave options.
• Retirement options.
• In-office perks, and more!

By applying for this role, you adhere to applicable laws, regulations, and Zscaler policies, including those related to security and privacy standards and guidelines.

Zscaler is proud to be an equal opportunity and affirmative action employer. We celebrate diversity and are committed to creating an inclusive environment for all of our employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy or related medical conditions), age, national origin, sexual orientation, gender identity or expression, genetic information, disability status, protected veteran status or any other characteristics protected by federal, state, or local laws.