Sr. Product Marketing Manager, Supply and Demand Tech

Amazon; New York (NY); On-site; USD 128,000 - 213,000; Full time

Job summary

An innovative company is seeking a Sr. Product Marketing Manager to drive impactful marketing strategies for cutting-edge ad tech solutions. In this dynamic role, you will collaborate with cross-functional teams to create compelling content and define go-to-market strategies. You will play a key role in transforming how products are marketed to third-party publishers, ensuring that customer engagement and service adoption are at the forefront. If you thrive in fast-paced environments and have a passion for product marketing, this opportunity offers a chance to make a significant impact in a rapidly growing area of the business.

Qualifications

• 6+ years of marketing experience with a focus on product marketing.
• Experience in leading go-to-market strategies for product launches.

Responsibilities

• Define positioning and messaging for third-party publisher customers.
• Create compelling content to increase adoption of marketing solutions.

Skills

Product Marketing

Data Analysis

Cross-functional Collaboration

Go-to-Market Strategy

Content Creation

Education

Bachelor's Degree in Marketing

Master's Degree in Business Administration

Tools

Excel

Tableau

SQL

Job description

Sr. Product Marketing Manager, Supply and Demand Tech

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Description

Come build the future with us! What unites all Amazonians (across teams and geographies) is that we are all striving to delight customers and make their lives easier—whoever that customer may be. In pursuit of delighting customers, Amazonians have developed many products and services that transformed the way our customers live their lives and run their businesses. Together, we are building the future, one innovative product, service, and idea at a time. Amazon Ads is dedicated to driving measurable outcomes for brand advertisers, agencies, authors, publishers, and entrepreneurs. Our ad solutions—including retail media, display, video, DSP, measurement, and ad tech solutions—leverage Amazon’s innovations and insights to find, attract, and engage intended audiences throughout their daily journeys.

Description

Come build the future with us! What unites all Amazonians (across teams and geographies) is that we are all striving to delight customers and make their lives easier—whoever that customer may be. In pursuit of delighting customers, Amazonians have developed many products and services that transformed the way our customers live their lives and run their businesses. Together, we are building the future, one innovative product, service, and idea at a time. Amazon Ads is dedicated to driving measurable outcomes for brand advertisers, agencies, authors, publishers, and entrepreneurs. Our ad solutions—including retail media, display, video, DSP, measurement, and ad tech solutions—leverage Amazon’s innovations and insights to find, attract, and engage intended audiences throughout their daily journeys.

We are seeking an experienced Product Marketer to join the Supply and Demand Tech PMM team to help reinvent and streamline the way we bring Amazon Publisher Services (APS) diverse and powerful solutions to third-party media publishers. This role is responsible for developing crisp, highly differentiated, and compelling positioning and messaging for our suite of supply-facing ad tech solutions.

In this role, you will have the opportunity to work across the Marketing, Product, and Sales organizations to define and drive the marketing and go-to-market strategy for current and future, cutting-edge, next-generation technologies; you will be driving launch activities, creating compelling content to help customers understand the use cases and value propositions, and building the right marketing programs to drive awareness, customer engagement, service adoption, and retention. You will also work with Product, Engineering, and Sales teams to shape the product vision. You will work on a strategic and rapidly growing area of our business, and have a big impact every day. Owning top-down and bottoms-up (product-led) strategies. You’ll align cross-functional leaders towards a shared vision for what great GTM looks like, identify gaps, and create a plan to delight customers, moving a highly matrixed org towards a unified vision. You’ll author documents to outline your strategy and drive adoption of your GTM approaches and templates.

The ideal candidate will have a track record of leading successful product marketing programs for programmatic solutions and working collaboratively across multiple organizations to deliver results. The successful candidate will have the ability to manage multiple milestones and shifting requirements in a fluid, fast-moving environment—while keeping senior stakeholders updated on your progress.

Key job responsibilities

• You will be a Sr. PMM responsible for defining our positioning and messaging to third-party publisher customers.
• You will create the most compelling content to help customers understand the use cases and value propositions of our solutions, and building the right marketing campaigns to increase adoption.
• You will help define the strategy, and collaborate closely with other marketers across our organization.
• You will get to work on a rapidly growing business and have a big impact every day.
• You will be responsible for defining the go-to-market strategy for PMM initiatives, to accelerate and scale our operations.
• As part of your role, you will make recommendations on marketing plans and product roadmaps.
  
  

A day in the life

The product marketing team works on creating compelling positioning and marketing content to support product launches and campaigns that will help customers be more productive building on the cloud with tools and services. We all have a bias for action for developing awesome marketing assets (e.g., website, videos, success stories, blogs, presentations, print collateral, sales enablement tools, etc.). We look for ways to measure the impact of our work on service adoptions. We transition from working on strategic plans or creative ideation to detailed execution, multiple times per day. We all work together and pick each other up when workloads shift. This helps us manage time and juggle multiple priorities to execute high quality deliverables. We enjoy supporting a fast-paced and highly cross-functional organization.

Basic Qualifications

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience communicating results to senior leadership
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches
• Knowledge of analytics tools and web traffic reporting
  
  

Preferred Qualifications

• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting
  
  

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.


Company - Amazon Advertising LLC

Job ID: A2937387

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Public Relations and Marketing

• Industries

  Software Development

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