Sr. Product Marketing Manager , Multi-Channel Fulfillment (MCF)

Amazon; Seattle (WA); On-site; USD 128,000 - 213,000; Full time

Job summary

Join a forward-thinking company as a Sr. Product Marketing Manager and lead the charge in shaping the future of eCommerce fulfillment. In this pivotal role, you will drive the development and execution of go-to-market strategies that enhance merchant success across multiple sales channels. Collaborate with cross-functional teams to deliver impactful messaging and enablement tools that resonate with merchants. This is an exciting opportunity to work at the intersection of product, growth, and operations, contributing to innovative solutions that empower businesses to thrive in a competitive landscape.

Qualifications

• 6+ years of experience in B2B product marketing or product management.
• Deep understanding of eCommerce ecosystems and logistics.
• Exceptional storytelling and analytical skills.

Responsibilities

• Lead GTM strategy for Multi-Channel Fulfillment services.
• Conduct market research to inform product positioning.
• Develop compelling messaging and enable sales teams.

Skills

B2B Product Marketing

GTM Strategy

eCommerce Ecosystems

Analytical Skills

Storytelling

Education

Bachelor’s Degree in Marketing

MBA or Advanced Degree

Tools

Shopify

Magento

WooCommerce

Job description

Job ID: 2970475 | Amazon.com Services LLC

Come build the future with us! We are seeking a strategic and customer-obsessed Go-to-Market (GTM) Sr. Product Marketing Manager to support our Multi-Channel Fulfillment (MCF) business. In this role, you will lead the development and execution of GTM strategies that drive awareness, adoption, and revenue for services used by eCommerce sellers to drive growth across multiple sales channels (ecommerce DTC sites, marketplaces, and social shopping sites).

As a B2B Product Marketing Manager, you’ll be responsible for deeply understanding the needs of omnichannel merchants, positioning our fulfillment capabilities to meet those needs, and enabling internal and external stakeholders to deliver consistent, value-driven messaging across all customer touchpoints.


Key job responsibilities
- Lead GTM Strategy for MCF: Own end-to-end GTM planning for product launches, feature rollouts, and integrations to drive merchant adoption and engagement.
- Customer & Market Insights: Conduct qualitative and quantitative research to understand the needs of omnichannel sellers and inform messaging, segmentation, and feature prioritization.
- Messaging & Positioning: Develop clear, compelling product positioning and differentiated messaging that speaks to merchant pain points like fulfillment speed, cost, scalability, and inventory management.
- Sales & Partner Enablement: Equip sales, partner managers, and support teams with the right tools, content, training, and narratives to close deals and support merchants.
- Content Development: Collaborate with content, demand gen, and product teams to build assets including one-pagers, solution briefs, web copy, email sequences, case studies, and video scripts.
- Campaign Support: Align with demand generation to support integrated marketing campaigns across digital, email, events, and partner channels.
- Performance & Optimization: Define KPIs for GTM success (e.g., merchant acquisition, feature adoption, funnel conversion) and adjust strategies based on insights and feedback.
- Cross-Functional Leadership: Partner closely with Product, PR, Sales, Merchant Success, Channel Partnerships, Ops, and Legal to ensure alignment and flawless execution.


A day in the life
- Help shape the future of how sellers fulfill orders across channels.
- Be a part of a high-impact team at the intersection of product, growth, and operations.
- Work on one of the most rapidly growing fulfillment solutions in the eCommerce space.

About the team
Our vision is to make every merchant wildly successful, wherever they sell, using Amazon-powered solutions. Our two biggest solutions are Buy with Prime (BwP) and Multi-Channel Fulfillment (MCF). BwP is a new way to extend Prime shopping benefits—including fast, free shipping, a seamless checkout experience, and free returns—to merchants’ own online stores, ultimately increasing selection for Prime members.

For over 20 years, Amazon been empowering small and medium-sized businesses with opportunities to grow. Buy with Prime is an exciting next step in our mission to help merchants of all sizes grow their business—whether on Amazon or beyond.

MCF aims to enable organizations across the world with reliable, cost effective, and flexible end-to-end eCommerce fulfillment solutions in order to help them scale, succeed, and offer best in class experiences to their customers.

BASIC QUALIFICATIONS

- 6+ years of experience in B2B product marketing or product management, ideally in logistics or eCommerce businesses.
- Demonstrated success in driving GTM strategy and execution for technical or service-based products.
- Deep understanding of eCommerce ecosystems, including marketplaces, direct-to-consumer brands, and selling tools.
- Exceptional storytelling, writing, and presentation skills.
- Strong analytical mindset and experience using customer insights and performance data to drive decisions.
- Bachelor’s degree in marketing, business, technology, and/or relevant field of study such as computer science and/or cloud computing.

PREFERRED QUALIFICATIONS

- Experience marketing logistics, fulfillment services, or back-end commerce infrastructure.
- Familiarity with merchant platforms (Shopify, Magento, WooCommerce, etc.) and integration ecosystems.
- MBA or advanced degree in marketing, strategy, or related field is a plus.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.